Adams & Knight Marketing
JUNE 18, 2018
“We’re so fortunate to partner with such a range of organizations in various market segments to create work that gets results,” said CEO, Jill Adams. For its creative work on the Hartford Gay & Lesbian Health Collective’s One Big Event campaign the agency earned two Gold Awards.
Martech
JANUARY 28, 2022
Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.
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Adobe Experience Cloud Blog
JUNE 2, 2020
Marketing leaders should look beyond traditional marketing segmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media. The key is to track as many interactions across as many channels as possible, without overstepping.”.
Marketing Insider Group
JANUARY 21, 2020
You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.
Sprout Social
FEBRUARY 1, 2024
Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. This approach creates a level of connection and trust that traditional marketing methods can’t easily replicate.
Sprout Social
MAY 9, 2023
Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. AI chatbot marketing can put brand visibility in hyperdrive with targeted messaging.
Marketing Insider Group
MAY 10, 2021
Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts. Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics.
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