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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024. Webinar On24’s Content and Marketing Trends 2025 on-demand webinar event equips marketers with the tools they need to succeed in 2025.

Marketing 247
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Marketing for the lulz

Hubspot Marketing

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use. The more we can focus on that, “the better we’ll be as marketers.” “All of a sudden, there’s a bond formed through this piece of advertising.” And it goes beyond “here, buy this thing,” Ali says.

Marketing 125
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How B2B marketing is becoming a strategic growth driver

Martech

This shift has transformed marketing from a reactive support function into a proactive business driver. By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences.

Transform 123
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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

Topics include: The state of QR codes in marketing Generative AI tools and their impact on campaigns Audio tools and techniques for better content Crisis communication strategies that work The podcast features guest appearances by marketing leaders like Seth Godin, Simon Sinek, and Ann Handley. The podcast goes beyond the basics.

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Influencer marketing statistics for Australia 2025

Sprout Social

The takeaway: Influencer marketing makes a sound investment alongside traditional marketing. Social commerce is on track to nearly double by 2029, meaning influencer marketing will become even more valuable. Measuring influencer marketing campaign performance is crucial if brands are to realize their true influencer ROI.

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Inbox Nostalgia: What Marketing Emails Looked Like in 2005 vs Today

Vertical Response

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. The simplicity of the available tools meant that marketers had to be creative with their strategies, often relying on traditional marketing tactics to engage their audience.

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Whether announcing an open house, posting a market trend, or responding to buyer inquiries, agents can provide quick updates that engage their audience. Market Trends and Insights: Post quick updates on home prices, mortgage rates, or local real estate trends to inform followers. What Type of Content Works Best?