Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 134

Transform Logistics CMO Marketing 134

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. However, they have great potential to simplify and scale TikTok marketing.

Transform 126

Transform Global Marketing Marketing Marketers 126

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Kuno Creative

AUGUST 15, 2024

With all that, SEO video marketing may not be on your radar at all. Optimize headers, meta descriptions, image alt text and title tags. Strategically link to other pages on your site. Write unique, useful content that establishes you as a trusted authority. But it should be!

Video Marketing 59

Video Marketing SEO Marketing Marketers 59

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 104

Transform CRM Analytics eCommerce 104

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 97

Social Media Marketing User-Generated Influencer Marketing Customer Journey 97

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 115

Social Media Marketing eBook Marketing Marketers 115

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. To top it off, they create video content and embed it in the article.

SEO 104

SEO Finance User-Generated Food 104

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 126

Copywriting Transform User-Generated PR 126

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 82

User-Generated Marketing Marketers Advertising 82

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Hubspot Marketing

MAY 20, 2025

Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. Lets dive in. The data backs this up.

Marketing Strategy 88

Marketing Strategy Food Marketing Marketers 88

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. The brand wants to boost holiday sales with better video assets. Email marketing: Include video links in holiday newsletters.

User-Generated 111

User-Generated Retail Video Marketing Management 111

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 89

Marketing Strategy Customer Journey Marketing Marketers 89

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Short-form videos.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Brand Management 110

Brand Management Video Marketing Product Management 110

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Brand Management 108

Brand Management User-Generated Marketing Marketers 108

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. In addition, shy kids is a Toronto-based production company. Processing.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Marketing Insider Group

OCTOBER 15, 2024

This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers. Use your marketing platforms and CRM to better understand how each segment interacts with your current engagement efforts. Tailor your stories to each marketing platform to drive the highest engagement.

User-Generated 63

User-Generated CRM Analytics Digital Marketing 63

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 115

Food Energy Place Health 115

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. They provide valuable insights into how your target audience interacts with your content, how well your marketing campaigns perform, and how your social media strategy contributes to your overall business objectives.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop. A/B testing is a traditional marketing approach that can work well on social media, too.

User-Generated 96

User-Generated Traditional Marketing Social Media Marketing Branding 96

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 market share. Display grows despite smaller market share Overall display revenues hit $74.3 billion in revenue.

Retail 78

Retail Advertising Advertisers Marketing 78

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing 73

Manufacturing B2C Thought Leadership Marketing 73

SocialPilot

MARCH 9, 2025

The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs.

Branding 118

Branding User-Generated Place Product 118

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Carl’s been producing video for over 10 years for names like Business Insider and Morning Brew. Which is to say, where media and marketing mash up, Carl knows his s. WATCH VIDEO. Are you ready for it?

Shipping 144

Shipping Promotion Place Video Marketing 144