Martech

NOVEMBER 2, 2021

.” Marketing automation remains an important piece of ops teams, but the changing digital landscape necessitates complementary solutions. Growth through marketing automation and integration. Teams shouldn’t use marketing automation platforms as plug-and-go solutions.

Transform 125

Transform Marketing Automation Platform Marketing Marketers 125

Martech

JANUARY 26, 2024

Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI. We create new career paths.” No historical context for a general-purpose technology that diffuses so widely so fast.

Transform 82

Transform New Technology Marketing Automation Platform SEO 82

Martech

JUNE 14, 2022

I’m in the middle of looking for a new technology platform right now, so those are the ones driving me up the wall. Is it a marketing automation platform? Is there a piece of jargon, or a buzzword that’s driving you up the wall currently? Is it a DXP?

Marketing Automation Platform 85

Marketing Automation Platform CRM Retail New Technology 85

Martech

OCTOBER 26, 2021

Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Marketing Automation Platform 91

Marketing Automation Platform New Technology Communications Customer 91

Martech

OCTOBER 8, 2021

Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack. .” View the full presentation from our MarTech conference here (free registration required).

Branding 137

Branding Marketing Automation Platform Communications CRM 137

Martech

SEPTEMBER 24, 2021

” Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Marketing Automation Platform 133

Marketing Automation Platform Marketing Marketers New Technology 133

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization.

Communications 106

Communications Marketing Marketers New Technology 106

Martech

MARCH 9, 2022

Watch this webinar presentation at Digital Marketing Depot. Marketing automation: A snapshot. For today’s marketers, automation platforms are often the center of the marketing stack. What they are.

Marketing Automation Platform 130

Marketing Automation Platform New Technology Digital Marketing Place 130

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. Can I use an AI email writer to integrate with my other marketing tools, such as CRM systems and marketing automation platforms? Are AI email writers as good as everyone says?

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Martech

SEPTEMBER 29, 2021

Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack. . … Every moment you focus on it, it takes away from other things,” he said.

Key Performance Indicator 113

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 113

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. Use the right technology. I can’t talk about modern marketing and not talk about technology.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Martech

MAY 13, 2022

Mobile marketing falls within the ecosystem of digital marketing. As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

Transform 115

Transform Gen Z Shoppers Retail 115

Litmus

NOVEMBER 19, 2020

If you have separate line items for custom work, hosting, or support with your current ESP, there’s a chance you’ll need this in a new technology. As you identify these pieces, jot them down to discuss with your new vendor and work these into your overall budget to avoid a potentially not-great-surprise down the road.

Marketing Automation Platform 69

Marketing Automation Platform New Technology eBook Education 69

Martech

JANUARY 3, 2022

The mission of these types of marketing operations organizations is to improve the efficiency and effectiveness of marketing through people, process, technology and data so that marketing can achieve operational goals, according to Pedowitz Group’s Debbie Qaqush. Snapshot: Marketing automation.

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Martech

OCTOBER 7, 2021

Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack. Watch the full presentation from our recent MarTech conference here (free registration required).

Transform 90

Transform Marketing Marketers Analytics 90

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Have a hacker’s mindset.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

OCTOBER 18, 2012

The second is that automation applied to an inefficient operation will magnify the inefficiency.”. So, don’t just automate your old processes when you are introducing marketing automation into your organization. New technology requires new ways of doing things.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Author: Rajiv Kapoor Change of focus. Now, let’s say you are the client.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

JUNE 13, 2017

You can now also integrate them directly into your marketing automation platform for real-time intelligence. People-Based Marketing. Another key theme from the Marketing Nation Summit was the recent growth in adoption of Account Based Marketing (ABM).

B2C 126

B2C Real Estate Marketing Marketers 126

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 116

Marketing Automation Platform Price Marketing Marketers 116

Martech

JANUARY 25, 2022

To attract and retain them, marketing and sales teams should consider exploring the capabilities of a CRM. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

CRM 93

CRM Finance Marketing Marketers 93

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. User adoption Change is hard for many people.

CRM 94

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 94

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

Marketing Automation Platform 116

Marketing Automation Platform CRM Direct Mail Price 116

Martech

DECEMBER 28, 2022

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.

Key Performance Indicator 100

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 100

Martech

SEPTEMBER 22, 2021

. “And this is where marketing operations comes in and plays a role to compliment marketing data and analytics.” ” Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Customer 104

Customer Marketing Automation Platform Marketing Marketers 104

Adobe Experience Cloud Blog

AUGUST 3, 2016

To make life easier, sophisticated marketing automation platforms have triggers and filters that are uniquely designed to consume and act on account-related information. An ABM solution that’s native to a marketing automation platform is essential to support the full 360 o strategy within a single platform.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Communications Marketing Strategy 91

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Marketing automation platforms, like Marketo, enable users to easily set up segmentations and tailor emails to the chosen segments within a single program.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Flexible content organization and content recommendations based on performance, informed by your marketing automation platform, help keep conversations on point and accelerate conversions. Turn to Technology to Close the Gap. Many sales departments don’t have the time or resources to evaluate and implement new technology.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Communications New Technology 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Marketing Automation Platform 94

Marketing Automation Platform Thought Leadership Customer loyalty New Technology 94

Martech

JULY 22, 2021

Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” You’d be surprised how many times an enterprise can’t answer that question. ” Okay — that’s probably true. Read more from Jarrod Gingras of The Real Story Group.

Marketing Automation Platform 115

Marketing Automation Platform Price New Technology Place 115

Marketing Insider Group

JUNE 15, 2020

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally.

Transform 109

Transform Law Marketing Marketers 109

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform 121

Marketing Automation Platform CRM Manufacturing B2C 121

Marketing Insider Group

JULY 1, 2020

What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. A lot of these factors change over time, putting your content marketing in a constant state of evolution. New technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145