The 4 Ps of Marketing: How to Apply Them in the AI Era
Backlinko
NOVEMBER 8, 2024
That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result?
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