Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. HubSpot , 2023) Adults aged 18 to 24 make up the largest share of ecommerce shoppers in the U.S. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 99

eCommerce Gen Z B2C Shoppers 99

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 126

Gen Z Millennials Retail Price 126

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 123

Gen Z Shoppers Retail Price 123

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 125

Shoppers Product Gen Z User-Generated 125

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

Gen Z 100

Gen Z Millennials Shoppers Retail 100

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 128

Gen Z Millennials Shoppers Digital Marketing 128

Litmus

AUGUST 15, 2023

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks.

Shoppers 88

Shoppers Millennials Customer loyalty CRM 88

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 139

Gen Z Millennials User-Generated Entertainment 139

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 136

Millennials Gen Z Retail Marketers 136

Neil Patel

MARCH 25, 2021

However, shoppers also appreciate being able to find a larger selection and compare prices more easily than in brick-and-mortar stores. Millennials are the largest pet-owning demographic in the U.S., Google found 50 percent of online shoppers are more likely to purchase if there’s an image of the product.

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.

Shipping 140

Shipping Shoppers Retail Transform 140

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hubspot Marketing

DECEMBER 13, 2023

80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 97

Gen Z SEO Real Estate Millennials 97

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Voice assistants. Surprising, right?

Shoppers 86

Shoppers Shipping eCommerce CRM 86

Litmus

JUNE 17, 2022

There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. Products are grouped together based on shoppers with similar behaviors who went on to view or purchase. Once you have customer details, the personalization and dynamic content possibilities are endless. Segment your audience.

Millennials 84

Millennials Customer loyalty Shoppers CRM 84

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. This trend looks set to continue, too with 42% of all consumers and 53% of millennials and Gen Z saying they’ll spend more on secondhand in the next five years.

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Use Insider

AUGUST 11, 2022

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Most Singles Day shoppers are one-time buyers. With purchase triggers, you can entice avid shoppers on their way to check out with extra Singles Day deals after they add items to their shopping cart.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Martech

MAY 13, 2022

And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z. Brands should not be spying on shoppers, looking to badger them to buy something. Geofencing done right requires the consent of the consumer.

Transform 125

Transform Gen Z Shoppers Retail 125

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 88

Gen Z Millennials Shoppers Price 88

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Neil Patel

OCTOBER 14, 2021

Shoppers still spend as much as $9 billion on Black Friday deals in a given year. For instance, data shows Millennials spent the most money on Black Friday deals. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. For every 1,000 people, the influencer-content shoppers spent an average of $285 more on almond milk.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Neil Patel

NOVEMBER 16, 2020

Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Customers.ai

MARCH 4, 2022

Do shoppers like text messaging with businesses? Text Blast Service Fact #3: Do shoppers like text messaging with businesses? Absolutely yes, millennials especially. Millennials prefer to receive text messages from companies because it is more convenient and at their own convenience. 15 Text Blast Service Facts.

Millennials 52

Millennials Shoppers Marketers Marketing 52

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. More people are asking Siri, Alexa, or Google Assistant questions to make their purchases. Marketers should think of common questions or orders from customers. Messaging apps.

Branding 98

Branding eCommerce Shoppers Millennials 98

Girl Power Marketing

AUGUST 9, 2021

Emerging, niche and white label brands will have yet another edge over legacy CPG manufacturers in the coming years, with their ability to offer omni-channel experiences that deliver a consistent, personalized experience for shoppers across all channels and devices.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. Image Source. Kanye & Adidas.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Marketing Insider Group

SEPTEMBER 14, 2020

Here are a few compelling statistics that back this up: 71 percent of shoppers feel frustrated when their experience with a brand is impersonal. 70 percent of millennials feel frustrated when brands send irrelevant emails. Customers adore personalization. It’s what they’ve come to expect.

Customer 112

Customer Millennials Shoppers Email Marketing 112

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. shoppers start their product search journey on Amazon. Google, Bing). Walmart, Target, etc.).

Shoppers 115

Shoppers Retail Finance User-Generated 115