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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

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Google expands Vehicle Listing Ads to new markets

Search Engine Land

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France.

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YouTube expands free editing app to 13 new markets

Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. New Zealand. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Netherlands.

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The Power of Partnership: Using Sponsorships to Break Into New Markets

ConsumerTalk

Introduction How can your company break into new markets effectively? By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets. CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties.

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The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Adobe Experience Cloud Blog

Marketing has changed. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. New marketers don’t work like this.

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New Marketing Ideas, Strategies & Channels For 2022 via @sejournal, @hethr_campbell

Search Engine Journal

The more diversity you have in your marketing platform, the greater audience you'll be able to reach. The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal. These informed decisions lead to more successful campaigns.

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How to implement new marketing technology to drive innovation

Martech

Most importantly in the innovation process, make sure that your organization is clear about what solutions and goals they want to achieve with the new technology, then ask the hard questions about which technology is the right one to meet that goal. See the full presentation from our MarTech conference here.

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