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Email inspiration: 16 places to look for exciting email examples

Litmus

But to be more accurate, here are a few places Litmus’ own email team gets their inspiration from. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. The post Email inspiration: 16 places to look for exciting email examples appeared first on Litmus.

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A new age of direct-to-physician marketing

Martech

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. I suspect that if you name a pharmaceutical brand or company, we’ve probably worked with them.”.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Within months of launching our first product, fake and inferior versions popped up all over the place. At the time, if they liked the product, they would even place a purchase order to sell it directly. 

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. They need time to coordinate with the other company’s team and get a plan in place—it is not a simple process. The risks of excluding social from your M&A strategy.

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Many advertisers still using Twitter despite Musk’s chaos

Martech

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Another is that it occupies a unique place. Unfortunately, Musk himself changed one of those protections, the blue check verification system.

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When it comes to marketing technology, ends come before means

Martech

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. .

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The B2B case for retention marketing: 7 key tactics

Martech

Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Thus, retention is gaining traction again as a strategic B2B marketing priority.

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