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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

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A new age of direct-to-physician marketing

Martech

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

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Ads for cannabis are now allowed on Twitter

Search Engine Land

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Advertisers are only allowed to target geographical areas within the United States where they are authorized to promote cannabis products or services online.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. After that, BuzzFeed also caught wind and promoted it across their network.   Looking to the future, I feel that TikTok Shop is a great way to expand my business. It was all just perfect timing. 

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Hartford HealthCare taps Adams & Knight to create powerful public safety campaign

Adams & Knight Marketing

Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. Among the key tactics: • BeRxesponsible.org , a new website that was promoted across social media where people can learn the facts about prescription medication dangers and also sign up to receive a drug deactivation kit.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. Affiliate marketing programs are a way for merchants to promote their products and services. What is an affiliate marketing program? What is the commission rate?

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads.