Search Engine Land

OCTOBER 9, 2023

Even those companies that value the skillsets of marketers more accurately may struggle to understand the sheer complexity and range of knowledge and experience required to excel in a role. This can lead to huge under-valuing of marketers. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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Search Marketers Pharmaceutical Marketing Marketers 120

Search Engine Land

FEBRUARY 24, 2023

Andy Beal Launches Trackur For Monitoring Online Reputation 2008: You coud set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charged. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Ah, Google FIber! 2010: Better in general.

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Search Engine Land

JANUARY 7, 2023

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. An Open Letter to Paid Search Networks. Mobile Search & Other Apps.

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Search Engine Land

JANUARY 13, 2023

An Apology To Wired & The Search Marketing Community. 2008: The article generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing industry in general. From Search Marketing Expo ( SMX ). by Miles Carter.

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Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. wealth rather than merit).

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Past contributions from Search Engine Land’s Subject Matter Experts (SMEs). 2009: My New Year’s Search Marketing Resolutions by David Roth.

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Search Marketers Health Law Marketing 119

Search Engine Land

JANUARY 27, 2023

Google Updates Google Book Search After Apple iPad Launch 2010: Less than 24 hours after Apple announced the Apple iPad, Google announced improvements to the Google Books home page. Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads 2010: It was a call for the price of a click on mobile handsets.

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Search Engine Land

MARCH 6, 2023

Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products. Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR.

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Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings.

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Search Marketers Health Marketing Marketers 92

Search Engine Land

MARCH 15, 2023

Picasa Gains Google AdWords Ads 2009: You would find the ads at the top of the image results when you conducted searches for pictures in Picasa’s web albums. Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Competition 2007: It was a “moment of acceleration” and intensifying competition for mobile search and marketing.

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Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

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Search Engine Land

FEBRUARY 4, 2023

5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

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Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Search Engine Land

FEBRUARY 6, 2023

Yahoo Adds Featured Search Builder Sites Box 2007: Yahoo added a box to the home page in order to promote user-generated search sites. Searching For “The Next Google” 2007: A look at search-related demonstrations from the DEMO conference. SideStep Raises $15 Million 2007: SideStep had its eye on more acquisitions.

Search Marketers 87

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Search Engine Land

FEBRUARY 11, 2023

by Trond Lyngbø 2014: How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies by Derek Edmond 2013: Your Top 5 Questions About The New gTLD Domain Extensions, Answered by Kathy Nielsen 2013: Is Your Local Pricing Strategy Blocking Search Engine Spiders?

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Search Engine Land

APRIL 10, 2024

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Get the daily newsletter search marketers rely on.

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Search Engine Land

APRIL 16, 2024

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. But what if you could amplify your impact and reach a wider audience?

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Price Search Marketers Whitepaper Branding 86

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Advertisers must understand how Lodging Campaigns work, as they are the only option for managing Hotel Price ads and Property Promotion ads in the future. What are Hotel Price ads? Why we care.

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Search Engine Land

APRIL 1, 2024

Google’s Vehicle Listing Ads enable auto advertisers to display their full inventory directly to consumers searching for vehicles on Google. To start using VLA, you will need to upload your vehicle data feed to Merchant Center, including key details such as make, model, price, mileage, color, and more. Getting started.

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New Markets Manufacturing Shoppers Price 89

Search Engine Land

SEPTEMBER 22, 2023

.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. Why we care.

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Search Engine Land

APRIL 8, 2024

However, by leveraging Google’s cloud-computing resources, HubSpot could enhance its offerings and provide more competitive prices for customers. Google did not immediately respond to Search Engine Land’s request for comment. Get the daily newsletter search marketers rely on. What Google is saying.

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CRM Price Management Search Marketers 113

Search Engine Land

NOVEMBER 28, 2023

Contextual bid rejection details, such as demand issues, ad quality settings and price floors. Floors : Determine the average blocked bid price resulting from price floors for each publisher. Get the daily newsletter search marketers rely on. Filters to examine data related to revenue drivers and inventory metrics.

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Analytics Advertising Advertisers Key Performance Indicator 103

Search Engine Land

NOVEMBER 7, 2023

New pricing tools. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI). New pricing features. Get the daily newsletter search marketers rely on.

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Shoppers Price Retail Place 107

Search Engine Land

DECEMBER 19, 2023

SGE is a huge coming shift in Google Search. For search marketers, many unknown unknowns remain because Google has shared no data with us – either on the organic or paid side. Review, purchase location and pricing is also shown. It also includes images from social media platforms and pricing details. Why we care.

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Search Engine Land

NOVEMBER 29, 2023

During the federal antitrust trial, Dischler testified that Google changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. He claimed that for some queries, the tech giant may have even raised prices by as much as 10%.

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Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. This data can be loaded into BigQuery as described in the Merchant Center price competitiveness table schema. Price updates.

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Retail Product Non-Profit Price 96

Search Engine Land

FEBRUARY 8, 2024

Get the daily newsletter search marketers rely on. Moreover, it’s important to reconsider how auction prices are interpreted across channels. There’s a misconception that higher auction prices mean higher quality traffic, while lower prices imply lower quality.

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Search Engine Land

JANUARY 19, 2024

” Get the daily newsletter search marketers rely on. Read our article on surging LinkedIn ad prices for more information on why the platform has become so popular amongst advertisers. .” “You can drive leads without sending users off Linkedin to consult your article.”

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Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Google Ads currently offers several certifications for everything from Search to Display to Video.

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Search Engine Land

APRIL 8, 2024

Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Did you know that popular methods for measuring service quality, like SERVQUAL , don’t factor in the price? So, changing your price won’t necessarily make customers think your service is better.

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Search Engine Land

MARCH 29, 2024

Meta denied the allegations, explaining that the price advertisers are charged is based on performance metrics – not the Potential Reach metric as claimed in the lawsuit. Get the daily newsletter search marketers rely on. What Meta is saying. ” What the advertisers are saying. Next steps.

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Advertising Advertisers Price Search Marketers 107

Search Engine Land

FEBRUARY 16, 2024

Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Are your prices competitive? You can’t start optimizing your marketing until you have covered the basics. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on.

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Marketing Strategy Shoppers eCommerce Advertising 128

Search Engine Land

FEBRUARY 20, 2024

said in a statement: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points.” ” Get the daily newsletter search marketers rely on. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S.,

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Retail Entertainment Advertising Advertisers 101

Search Engine Land

FEBRUARY 8, 2024

While the Content Takeover presents a substantial opportunity to broaden reach and guarantee 100% share of voice, it is likely accompanied by a considerable price tag. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care.

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Advertising Advertisers Price Branding 110

Search Engine Land

NOVEMBER 10, 2023

.” “ Better ads creative personalization : Meta will tailor an ad’s messaging and product page based on whether a user is a Prime member or not and alter additional information such as real-time pricing and shipping estimates.” Get the daily newsletter search marketers rely on. ” How it works.

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Advertising Advertisers Retail Shoppers 123

Search Engine Land

OCTOBER 11, 2022

Now available on Maps (mobile & desktop), after first launching on Search in Sept 2021. Visitors can also quickly compare admission prices across different partners. This is currently on Search, coming soon to Maps. Edit ticket prices on Google Business profiles. Get the daily newsletter search marketers rely on.

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Price Management Search Marketers Customer 124