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Ecommerce marketers weigh shipping hikes in 2022

Martech

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. With all of this momentum, increased shipping costs shouldn’t be a major deterrent to shoppers. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!),

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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

What Was Our Goal With the New Pricing? New Pricing. Over the past couple months we’ve been busy revising our old pricing model and developing a much simpler one, resulting in an easier-to-understand plan-based model. Growmatik pricing now consists of 4 different plans: Starter , Growth , Pro and Enterprise.

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Google shows shipping and return information in the search results

Search Engine Land

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Now Google is saying this feature has been expanded to show more details. ” Why we care.

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Good morning: Pricing is also messaging

Martech

Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers.

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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

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5 Surprising Ways to Make Money on Amazon

Jeff Bullas

There are 353 million products available, it ships to 100 countries and has 1.2 shipping and delivery Oh… and don’t forget customer support! Savings: By using FBA, you can save money on shipping costs and benefit from Amazon’s bulk shipping rates. Amazon is one of the world’s biggest online stores.

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Order splitting: Ship to multiple locations One of the anticipated features in the latest release is the ability for customers to split items in their shopping cart to multiple shipping addresses during checkout. This feature enhances user satisfaction by simplifying the product search process and making it more intuitive.

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