Remove Product Remove Product Marketing Remove Whitepaper
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. Next, the analysis.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. First, ask yourself: who do you want to reach?

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) This helped them build real skills, not just theory.

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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. About Your Hosts Ty Magnin is the CEO of Animalz and brings extensive experience in product-led growth and content marketing from leadership roles at UiPath, Emotive, and Appcues.

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Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

Animalz blog

She argues that content strategists should work closely with product marketing and demand gen, acting as true business partners instead of a service desk. whitepapers and find out how to set the new benchmark for your industry. 19:20) Rhonda challenges the idea that content teams are just order-takers.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

This forces teams to think past production and ensures every asset is built for impact, not just completion. Marketers are lazy and don’t talk to customers… We need to spend the time and talk to customers. 13:08) AI can speed up production, but Aditya warns it can’t replace human insight. 00:05) Distribution is a requirement.

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