Set Up

APRIL 16, 2024

HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs? are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Martech

APRIL 20, 2023

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. That means many customers are looking for products without a specific brand in mind.

Shoppers 100

Shoppers Retail Customer Journey Shopper Market 100

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 134

Digital Marketing Advertising Advertisers Shopper Market 134

Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product.

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Search Engine Land

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 105

Digital Marketing Advertising Advertisers Shopper Market 105

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Brands should continue to keep their eyes on the in-store experience as retailers get creative on how they deliver incremental value to their brick-and-mortar shoppers and their advertisers.

Retail 52

Retail Transform Shoppers Gen Z 52