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Merkle introduces new customer experience products for contactless shoppers

Martech

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. Both new products join Merkle’s ShopNXT suite of digital and customer experience solutions.

Shoppers 108
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

The key to RMN’s success is how interactions with brands can enhance the shopper experience. Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages.

Shoppers 114
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D2C beauty shoppers are split between low prices and scarcity

Martech

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

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Amazon tests AI-generated review highlights with U.S. mobile shoppers

Search Engine Land

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. If you sell products on Amazon, this feature could lead to more sales. Amazon’s feature appears at the top of the Customer reviews section on product pages. Why we care.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

There’s no magic solution for personalizing individual shopper or subscriber experiences. What elevates one product over another? Want to shine a light on your most purchased products? First, examine the data to identify them: these might be the most sold products overall or the top category performers.

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Search Engine Land

This is because shoppers on retail websites often browse through categories rather than searching for specific products, which renders keyword targeting less effective. Retailers, on the other hand, can optimize their site experience by using product taxonomies and categorization, making it easier for shoppers to find what they want.

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.