B2B marketing on TikTok: What you need to know
Martech
FEBRUARY 19, 2025
Here are some examples of B2B brands on TikTok and how they have used the platform: Adobe uses TikTok to target marketing professionals and creatives, showcasing product features and use cases. To give you an idea of what that means: For the first six months of 2024, monthly video ad spending on the site averaged $55 million.
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