Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. This is your one-stop shop to better performing paid ads. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. When it comes to social ads, Facebook is king. Getting started.

Advertising

Hootsuite

DECEMBER 18, 2019

Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. Facebook video ads sizes.

Advertising

Hootsuite

AUGUST 21, 2019

With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of details to keep track of, from image size to text copy length to headline character count. Facebook image ad templates. What image ads are best for.

Retail

Hootsuite

AUGUST 5, 2020

Good news: Instagram recently introduced IGTV ads. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators. Everything you need to know about IGTV ads.

Branding

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. Looking for image sizes? Check out our social media image sizes guide for help.

Advertising

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. But how will your audience have a cohesive understanding between your images and video content? Know your social media video specs. Facebook Video Tips.

Social Media Marketing

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Analytics

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Types of YouTube ads.

Marketing

Hubspot Marketing

JANUARY 7, 2021

While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there's also a case to be made for more business-focused frameworks like LinkedIn. Brands can create four types of direct sponsored updates: Single Image Ads. Carousel Image Ads.

User-Generated

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. Facebook Creator Studio features. Source: Facebook. How does this work?

User-Generated

Hootsuite

FEBRUARY 9, 2023

Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. Social media design is the practice of creating visuals for social media platforms such as Instagram, Facebook, TikTok, Twitter, and more.

Transform

Hootsuite

OCTOBER 2, 2019

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. Types of Facebook ads.

Advertising

Sprout Social

JUNE 24, 2019

And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. Develop your ad creative.

Advertising

SocialPilot

MARCH 4, 2024

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality.

Gen Z

Hootsuite

FEBRUARY 20, 2024

We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. Why this works: The image itself is meant to catch the eye and intrigue viewers, so only essential information is included. 1 Social Media Tool Create.

Transform

Hubspot Marketing

JULY 14, 2022

There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. Image Source. Image Source. Image Source. Image Source.

Social Media Marketing

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. How to Build a Facebook Business Page from Scratch.

User-Generated

Hootsuite

SEPTEMBER 7, 2022

Compressing your images and upgrading your hosting service are two ways to improve site speed. Test your ads. Product pages should include all the important specs, like size, weight, and materials. Ensure every product has high-quality images and videos. Promote your BFCM deals with social media ads.

eCommerce

Hootsuite

JANUARY 13, 2022

Here’s how to find a Google-friendly keyword for any video: Identify possible keywords with a tool like the Google Ads Keyword Planner. Try adding words like “How to” or “Tutorial” if you’re having trouble finding keywords with video results. Size: respect the 2MB limit. Choose a close-up image, if you can.

Promotion

Hootsuite

OCTOBER 29, 2019

LinkedIn posts with images have a 98% higher comment rate on average. Facebook posts with photos get more likes and comments. We’re 65% more likely to remember information if it includes an image. Bonus: Get the always-up-to-date social media image size cheat sheet. If your image is too dark, it’s harder to see.

SEO

Search Engine Land

FEBRUARY 17, 2023

Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. billion documents (6 billion, if you count images and newsgroup postings, as Google does). The quality of Yahoo’s results were impressive at the time. How big is Yahoo’s index?

Search Marketers