Hubspot Marketing

JUNE 25, 2025

That hasn’t changed, but two things have shifted : First, AI algorithms have become more advanced and intuitive, making it easier to get better output. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. And, I’m going to show you how.

Copywriting

Hootsuite

JULY 15, 2025

Tracking your social media performance isn’t hard. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. That’s where social media KPIs come in. That’s where social media KPIs come in.

Analytics

Backlinko

JUNE 23, 2025

Seen your LinkedIn lately? In fact, you get a 3.7x Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. It actually gets more searches than “AI.” AI marketing tools are everywhere.

User-Generated

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. Can you succeed in your social media marketing strategy with a text-first approach?

Video Marketing

SocialPilot

MARCH 4, 2025

Search engines love fresh and authentic customer feedback, and the more such reviews you have, the better your chances of showing up in search results. Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. Well, you become invisible.

User-Generated

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. Why is it important?

CRM

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. As a result, marketing teams can focus on strategy and creative initiatives, while automation handles the day-to-day tasks that drive sales and business growth.

Transform

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. In this blog, were diving deep into creating a winning social media campaign.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. In this blog, were diving deep into creating a winning social media campaign.

Social Media Marketing

Welcome Software

JUNE 30, 2025

The result is an intelligent system that goes beyond simple content generation or data analysis. Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Adoption was cautious. Impact was inconsistent. Integration was rare.

Transform

Lusha

DECEMBER 9, 2024

This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Outbound tactics include things like cold calling , emailing, sending snail mail, and connecting on social media. The B2B sales world is a jungle. You need to build real connections.

Communications

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? "We trust reviews and other peoples' opinions more than a brand," explains Amanjit Heer , founder of social media marketing and influencer agency We Heer You. Plus you have this handy guide. It's accessible to businesses at any budget.

Influencer Marketing

Jeff Bullas

FEBRUARY 8, 2023

If you don’t have a solid presence on the platform, you may appear to be less credible and even lose out on real-life opportunities. With so much competition out there, how can you get noticed? One popular option that many users have implemented is to buy Instagram likes and get their engagement and growth moving.

User-Generated

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. What is social media ROI?

User-Generated

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Advertising

Hootsuite

MARCH 16, 2023

Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)?

Whitepaper

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

Analytics

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started.

User-Generated

Sprout Social

JANUARY 26, 2023

Wondering how to keep your content calendar organized? Enter: a social media calendar template. Calendar templates allow you to visualize your entire lineup of social content in one location. The better alternative? Copy and media Your content is a vital part of your social media content calendar template.

Key Performance Indicator

Hootsuite

NOVEMBER 14, 2022

The volume of content on social media is staggering. And yet, many of us have no strategy for our social media searches. If you just let the algorithm dictate what you see, you’re barely skimming the surface of that vast content ocean. Why you might search social. Get inspiration.

Gen Z

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The best time to post on LinkedIn is 1:00 PM PST on Mondays. But every network has its own sweet spot.

Finance

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. 1 Social Media Tool Create.

Social Media Marketing

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. Relax: you don’t need to spend thousands on ads. 1 Social Media Tool for Real Estate Grow.

Real Estate

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Price

Hootsuite

JUNE 23, 2022

Social media content creation is the basis of every social media strategy. Without content, there is nothing to post, like, share, or analyze — and it’s impossible to promote products or services online. We’ll guide you through all of that in this post. What is content creation?

User-Generated

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Common examples of dark social are: Private messaging apps (e.g.

Gen Z

Martech

MAY 28, 2024

In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generating demand. Marketing automation and CRM 1.

User-Generated

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns.

Management

Hootsuite

AUGUST 24, 2023

Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. What’s a LinkedIn carousel?

Promotion

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Marketing Strategy

Backlinko

DECEMBER 13, 2024

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. Note: There is some overlap between content distribution and content repurposing.

Analytics

Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data. Weaknesses.

Analytics

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. We'll show you how you can get into marketing and the different marketing jobs that are out there. Let’s get started. Later in this article, I’ll dive into how to get a marketing job. But marketing is fun.

Copywriting

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem? The good news?

Management

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. Social media scheduling tools.

Management

Hootsuite

FEBRUARY 9, 2023

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. What is social media design?

Transform