Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 117

Whitepaper Thought Leadership Advertising Advertisers 117

Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Highlight thought leadership works. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Adobe Experience Cloud Blog

MARCH 16, 2017

Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketing 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

Whitepaper 145

Whitepaper Marketing Plan Education Thought Leadership 145

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. At the same time, there is a fine balance between establishing your thought leadership and being self-serving. Now you need to make sure it reaches them!

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. In down economies, prospects conduct even more research leading up to the purchase.

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 118

Influencer Marketing Whitepaper User-Generated Marketing 118

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Adobe Experience Cloud Blog

OCTOBER 8, 2020

What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? The post Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Whitepaper Marketing Automation Platform Thought Leadership Marketing 129

Tiecas

MARCH 11, 2024

Whitepapers and Application Notes: These resources establish your thought leadership and position you as a problem-solver, not just a product vendor. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Set Up

DECEMBER 13, 2022

education (podcasts, webinars), and lead generation (high-value gated assets – e.g., whitepapers, e-books, infographics). Relevant Content (thought leadership, white papers, etc) “The rapid ascent of TikTok has commanded a shift in advertising budgets for brands looking to stay relevant with younger audiences,” Hurley expressed.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 140

Thought Leadership Whitepaper Promotion Marketing 140

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership 90

Thought Leadership eBook Whitepaper User-Generated 90

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. By adopting a thought leadership mindset, they can engage online seekers with relevant digital content, upcoming events, communities and more. Create a resource-rich sales portal.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? If they’re asked to fill out their name and email address each time they want to download your latest whitepaper, they might not bother! Behavioral-Based Nurturing. Let us know!

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Whitepaper Thought Leadership Email Marketing Advertising 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. The white paper will address this and answer, “How do marketing leaders at all levels work to solve this issue?” ” Vertical vertigo.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Tiecas

FEBRUARY 21, 2024

Building credibility, earning trust, and establishing thought leadership are vital for manufacturing companies. You demonstrate your understanding of industry challenges and solutions through technical blog posts , in-depth whitepapers, and insightful webinars.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Besides these thought leadership sources, you can call on your email communities for advice and ideas.

Marketing Strategy 88

Marketing Strategy Whitepaper Marketing Marketers 88

Content Marketing Institute

APRIL 6, 2018

Thought leadership. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market. But it doesn’t need to be just white papers and webinars. Think interactive too. matzucker Click To Tweet . Brand acts.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Offsite Channels: Guest posts, press and thought leadership. These are buyers that may eventually request a demo when they are motivated and ready to speak to sales.

Inbound Marketing 127

Inbound Marketing Whitepaper Real Estate Non-Profit 127

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Combine SEO with authority Some SaaS marketers think focusing on thought leadership is the most effective way to create highly engaging marketing content, while others positively swear by SEO for SaaS instead.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lynton Web

OCTOBER 27, 2023

This blog will delve into the intricacies of leveraging inbound marketing to amplify your market share, providing a roadmap that navigates through strategic planning, lead generation, thought leadership, collaborative efforts, and performance evaluation. Still looking for more help?

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Your Content Is All About You. Image: Groove.

Content Marketing 118

Content Marketing Whitepaper Thought Leadership eBook 118

Marketing Insider Group

SEPTEMBER 15, 2020

For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. While the terms eBook, White Paper, and Guide are often used interchangeably, each has a distinct meaning. White Papers are the closest things content publishers have to scientific studies.

Whitepaper 88

Whitepaper Law eBook Thought Leadership 88

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion?

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Whitepaper Content Marketing Thought Leadership eBook 129

Search Engine Land

APRIL 8, 2024

Create a Marketing Campaign: Develop a content marketing campaign that provides valuable insights, industry trends, or thought leadership articles. Craft engaging and informative content such as whitepapers, case studies, expert interviews, or data-driven reports.

Finance 98

Finance Manufacturing Health Education 98