Hubspot Marketing

SEPTEMBER 11, 2024

As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make recruiting easier. Then I’ll take a look at 12 industry-favorite AI recruiting tools. Table of Contents Why use AI recruiting tools?

Price

Search Engine Land

AUGUST 29, 2024

Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. Test if data can be used to run analysis and reporting.

Digital Marketing

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. It integrates direct SSP access with AI-based buying tools, providing buyers with detailed visibility into supply paths. BlueConic introduced two new generative AI features to its customer data platform.

Transform

Martech

APRIL 24, 2025

The tool gathers business information and site assets and makes them immediately accessible within Duda’s website editor. NLX launched Touchpoint, a multimodal conversational interface that incorporates chat, voice, images, and video into a single AI-powered experience for end users.

Transform

Search Engine Land

SEPTEMBER 11, 2024

These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Correctly identifying core impactful issues is a skill that requires a mental model of what types of changes create the largest impact and why. You’d be left wondering: Is this good or bad?

SEO

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. text posts, photos, videos) Paid, or boosted, content (e.g, Does your data line up with the customers you want to attract? Perfect, keep up the good work. Not so much?

Gen Z

Hootsuite

OCTOBER 2, 2024

Remember to factor in content creation, tools, and even influencer partnerships to cover a well-rounded strategy. Don’t forget about tools. Social media management and AI tools can help streamline your efforts and boost productivity. Whatever tool you use, make sure that the data is clearly presented and easy to understand.

B2C

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. The user receives something in response to their action — think funny videos or desirable images. Of course, this doesn’t happen by accident. Variable reward.

User-Generated

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing

Animalz blog

JANUARY 16, 2025

Two hundred dollars is a lot for a single AI tool, especially when alternatives like Anthropic’s Claude are available for much less. We spent weeks with o1 pro the most advanced AI model that comes with ChatGPT Pro to answer this question. In our tests, OpenAI’s o1 models show these same traits.

Price

Backlinko

JULY 25, 2025

I’ll go through it step by step in three phases, covering: How to choose the right channels How to set up winning campaigns How to measure your results (and what to do with the data) And I’ll show you exactly how I’d do it if I had a starting budget of $500. If you don’t have the answers yet, start collecting data now.

Advertising

Backlinko

MARCH 26, 2025

Writers have always embraced new tools to improve their craft. No matter what tool you use. For instance, Kate Starr, our senior writer, uses various sources for audience research: “I often feed different data sources to AI. But why would you? The challenge with AI, or any technology, is that we want the easy way out.

eCommerce

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. An understanding of digital marketing tools and tactics. Demonstrated project management experience.

Management

SocialPilot

DECEMBER 16, 2024

Add another frustration from tools that either do not match your needs or are costly. They work on the model of catering to a complete social set (1 profile each on 7 different social channels). However, the plan limits active users who want to go beyond the surface-level data and gain content trends.

Price

Welcome Software

NOVEMBER 12, 2024

A personalization engine works by continuously analyzing historical and real-time data such as purchase history or human behavior in order to optimize the customer experience. The most powerful personalization engines will leverage both models, depending on the use case. How does a personalization engine work?

Market Segmentation

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. Navigation systems reflecting user mental models : Structure your navigation based on how members think about your offerings, not your internal organizational structure. Your recreation center's website is much more than an online brochure.

Transform

Animalz blog

JULY 22, 2025

Under her leadership, the team expanded to editorial, web, social, and “organic discovery” on platforms like YouTube, TikTok, and AI tools. At Square, her team kept a living library, slicing big pieces into audience-specific clips while editors guarded quality. Mallory Russell turned Square’s single blog into a channel-agnostic engine.

SEO

Use Insider

JANUARY 13, 2025

Whether its Email, SMS, Push notification, analytics, or customer data management , Insider supports every channel natively to help you deliver cohesive experiences that keep customers engaged. Their reliance on separate tools and IT-heavy processes drives up the total cost of ownership (TCO), making it harder to scale efficiently.

Transform

Exposure Ninja

AUGUST 11, 2025

If you sell to decision-makers who use AI tools for research, you’re operating without visibility in the channel that increasingly drives their purchasing choices. This creates a measurement blind spot that’s particularly damaging for businesses targeting decision-makers who increasingly rely on AI tools for vendor research.

Animalz blog

JUNE 10, 2025

She emphasizes clear ownership, using data to guide decisions even when it’s messy, and building a culture that encourages testing and learning. At Zoom, she ran content operations during the company’s hyper-growth years, bringing teams together and turning their blog and social channels into award-winning, data-backed programs.

Whitepaper

Backlinko

JUNE 23, 2025

The result: Siloed data. With subfolders, all your data lives in one property. Technical Setup Your technical resources (CMS, server configuration, and SEO tools ) also play into this decision. Analytics and Tracking Assess which URL structure best serves your data and reporting needs. Then, make a decision.

SEO

Backlinko

FEBRUARY 10, 2025

And features models decked out in Gymshark gear, of course.) Its a relationship-building tool. Its hard to quantify exactly how much traffic this strategy drives without internal data. Weve got a free topical authority analysis tool to help you identify and optimize your keyword clusters. And its not just filler.

eCommerce

Hubspot Marketing

JULY 23, 2025

Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inefficiencies, and lost opportunities. Integrated video interviewing: Streamlines the screening workflow by embedding video interview links directly in candidate communications. Take a look: 1.

CRM

Lynton Web

FEBRUARY 4, 2025

The challenge is bridging these strengths with modern digital tools. HubSpot's smart form capabilities transform every interaction into an opportunity to build trust and gather valuable user data. This data enables continuous optimization, such as simplifying confusing sections or adding helpful tooltips at key decision points.

Transform

Duct Tape Marketing

NOVEMBER 28, 2024

Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner’s insights offer practical tools for anyone looking to become a better speaker and communicator. Train your AI models at twice the speed and less than half of the cost of other clouds.

Communications

Animalz blog

JUNE 24, 2025

Aditya explains how he scales this model, from paying interview stipends and personally reaching out to prospects, to cutting 90% of blog content and rebuilding authority around focused topic clusters. Use AI as a tool, not a substitute for real conversations. He created category-defining resources like Unit21’s Fraud Fighters Manual.

B2C

Sprout Social

JULY 25, 2025

The company recently added more free features, like Reddit Answers , which functions like a large language model (LLM) that pulls answers from user-generated content. Sentiment analysis: Adopt tools like Sprout Social’s Social Listening to examine Reddit discussions and assess public sentiment on your brand, pain points and key trends.

User-Generated

Jeff Bullas

MAY 30, 2025

I still remember the first time I bravely stepped in front of a digital video camera to film the real me for an online course. The truth, I’ve realised, is that in a world obsessed with video, some of us were born with faces for radio and nerves that unravel at the sound of “recording in progress.” Then came the lighting setup.

Branding

Hootsuite

MARCH 31, 2025

TL;DR AI tools WILL improve your efficiency. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., Thats the set of tools like ChatGPT that can be used to create content.

User-Generated

DirectMail2.0

MAY 28, 2025

Plus, well show you the secret weapon behind it all and give you a sneak peek at the tool the industrys top pros rely on. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 ” And I ask them “How are you 11:52 tracking it?

Direct Mail

Lusha

NOVEMBER 18, 2024

How do you make sure your sales team has the knowledge and tools to handle today’s complex buying process? We’ll cover the strategies, tactics, and tools that help you find, connect with, and convert valuable prospects. Different strategies work for different business models, target audiences, and sales cycles.

CRM

Animalz blog

MAY 27, 2025

Drawing on Emily Kramers fuel and engine model, Kay-Kay explains why you need both: always-on product content to keep the lights on, and expert-driven campaigns to stand out. ” (00:00) Alex explains how AI tools enable knowledge workers to process vastly more information. She pushes back on the idea that process kills innovation.

Shipping

Animalz blog

JUNE 3, 2025

Her recent experiments with vertical video and employee advocacy are transforming how B2B brands present themselves online. Heike sees content as a tool to change how people feel about Microsoft Advertising. She values operational skill and data ownership over just writing ability. Follow Heike Young on LinkedIn.

Advertising

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Learn more or sign up here.

Transform

Hubspot Marketing

NOVEMBER 13, 2023

Here, let's explore how private AI tools can transform your advertising strategy. An AI Tool is Only as Powerful As the Data You Provide Through our adoption of AI tools there’s one common trait we’ve noticed in our evaluations: There’s nothing inherently special about many of the AI tools out there.

Advertising

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

Product

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Producing content variations like text, images and video.

Transform