Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Whitepaper 70

Whitepaper Promotion Customer Marketing 70

Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. These ideas will help your content stand out and drive more leads.

Whitepaper 88

Whitepaper Content Marketing Marketing Marketers 88

Marketing Insider Group

JUNE 13, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? appeared first on Marketing Insider Group.

Whitepaper 90

Whitepaper Education Marketing Marketers 90

Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

Whitepaper 112

Whitepaper Digital Marketing SEO Marketing 112

Search Engine Land

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 94

Whitepaper Digital Marketing Marketing Marketers 94

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Identify weak links. Prioritize efforts to become more adaptive.

Whitepaper 99

Whitepaper CMO Branding Customer 99

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 88

Whitepaper Digital Marketing Email Marketing Marketing 88

Adobe Experience Cloud Blog

MARCH 16, 2017

Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketing 120

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

Whitepaper 145

Whitepaper Marketing Plan Education Thought Leadership 145

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.

Whitepaper 97

Whitepaper Digital Marketing SEO Marketing 97

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 117

Whitepaper Thought Leadership Advertising Advertisers 117

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Whitepaper 88

Whitepaper Price Email Marketing Marketing Strategy 88

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 93

Whitepaper CMO 93

Search Engine Land

NOVEMBER 15, 2023

GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit your business.

Digital Marketing 97

Digital Marketing Whitepaper Analytics Marketing 97

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Offer lead magnets: Provide valuable downloadable resources like ebooks, white papers, or discount codes in exchange for user information. This allows you to capture leads and nurture them with targeted marketing messages.

Whitepaper 96

Whitepaper User-Generated eBook Health 96

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders? Build yourself an extensive content library.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Search Engine Land

OCTOBER 11, 2023

This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc.

Whitepaper 95

Whitepaper Digital Marketing SEO Analytics 95

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 122

Whitepaper Content Marketing Product Marketing 122

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Industrial Marketer

OCTOBER 26, 2021

It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper, Read more » The post 5 Things You Can Do to Prepare for Account Based Marketing appeared first on Industrial Marketer.

Whitepaper 98

Whitepaper Marketing Marketers 98

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 68

Place Whitepaper Finance Price 68

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

Whitepaper 127

Whitepaper Information Technology Retail Marketing 127

SmartBrief - Marketing

JULY 20, 2023

For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Search Engine Land

APRIL 13, 2023

The whitepaper. In the Reimagining Cross-Channel Measurement whitepaper, you’ll learn: • The days and times when their travel brand’s Roku TV streaming ads are most likely to reach customers who will then search for their product or click on a Microsoft Audience Ad. • Download the whitepaper. Why we care.

Whitepaper 100

Whitepaper Retail User-Generated Advertising 100

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 96

Whitepaper Customer eBook Energy 96

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Whitepaper 113

Whitepaper Customer Product Branding 113

Hubspot Marketing

MAY 29, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 126

Whitepaper eBook User-Generated Marketing 126

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here.

Whitepaper 99

Whitepaper CMO Product Marketing 99

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Whitepaper 72

Whitepaper Manufacturing Customer Pharmaceutical 72

Martech

FEBRUARY 1, 2022

Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment. Marketing works as a system and attribution obscures interdependencies.”.

Whitepaper 78

Whitepaper Digital Marketing Marketing Marketers 78

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Content Marketing Institute

MARCH 26, 2019

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.

Whitepaper 111

Whitepaper Content Marketing Marketing Marketers 111