Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that’s what I’m talking about today.

Key Takeaway:

In this episode, I’m talking about one of my favorite topics: referral generation. I have an approach that I believe that those who embrace it will find that generating referrals will become one of their primary activities for their business.

Topics I Cover:

• [1:51] The concept of teaching your strategic partners and customers how to generate more referrals
• [2:29] Building a referral success system
• [3:03] Why and how this idea works
• [6:28] How a referral club or mastermind could become a great potent referral generator
• [7:15] Insight on how to structure and run it
• [8:03] Coming up with your offer or ways of compensation for referred business

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.