Influence & Co

AUGUST 24, 2022

“Show us the leads that came from your content marketing.”.

Content Marketing 91

Content Marketing Marketing Marketers 91

Marketing Blogo

MAY 6, 2022

Before you implement email marketing lead generation strategy, it’s important you first read what email marketing is and ways you can build email listing for your business. Email marketing lead. This is because more than 290 billion emails are sent daily.

Email Marketing 69

Email Marketing Marketing Marketers Digital Marketing 69

Search Engine Land

FEBRUARY 29, 2024

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. Why we care. Carousel shopping ads.

Fashion 132

Fashion eCommerce Retail SEO 132

Adobe Experience Cloud Blog

JANUARY 18, 2011

Jeff Serlin, Director of Global Sales Operations at Emptoris, kindly shared his company case study on how marketing automation enabled his organization to gain: Complete real-time visibility : Sales knows exactly how prospects are engaging with them. Complete control : Easy deployment and administration.

Marketing 88

Marketing Marketers Analytics Management 88

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. Home Services Service A Service B Locations Location A Location B Team Department Team Member A Team Member B Case Studies Case Study A Case Study B About Us Contact You get the picture – and so, hopefully, does Google. Marketing content.

SEO 137

SEO User-Generated Place Management 137

Marketing Sherpa

APRIL 5, 2024

For example, MarketingSherpa helps you with the urgent and important by publishing marketing case study articles. I categorize effective content into Stephen Covey’s quadrants – specifically Quadrant I (urgent and important) and Quadrant II (not urgent but important).

Marketing 95

Marketing Marketers Content Marketing 95

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Search Engine Land

JANUARY 5, 2024

According to the study: In simple terms, when comparing the URLs that Google’s SGE content generates against the URLs that appear in regular (organic) search results, there’s a relatively low overlap. About the study. SGE often gives links to content not in top organic results.

Finance 143

Finance Fashion Food Health 143

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 95

Transform eCommerce Retail Marketing Automation Platform 95

Marketing Sherpa

OCTOBER 6, 2023

Yesterday on MarketingSherpa we published a case study showing how AI Guild member Michael Lerner increased email marketing clickthrough rate. You can read the case study in this article – Value-Driven Marketing Strategies: Email marketing, OOH, and SEO examples with results.

Customer 98

Customer Email Marketing SEO Marketing Strategy 98

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 141

Digital Marketing Content Marketing Marketing Marketers 141

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

Retail 137

Retail Marketing Strategy Content Marketing Customer 137

Businesses Grow

FEBRUARY 13, 2023

The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions. Today, I’ll cover: What is curated content?

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Tiecas

MARCH 11, 2024

These essential questions are not simply a marketing exercise. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. Does your brand resonate with your target audience?

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Transform 112

Transform Retail Marketing Marketers 112

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Larger companies are more bullish about experimenting with AI.

Gen Z 106

Gen Z Millennials Marketing Marketers 106

Many Chat

MAY 2, 2022

In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results. The Dream Workshop Increased Leads by 2X. START FOR FREE.

Retail 98

Retail User-Generated Analytics Communications 98

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer. If you could increase your revenue from email just by sending messages more often, you’d do it, right?

Email Marketing 104

Email Marketing Management Customer Communications 104

Search Engine Land

MARCH 22, 2024

It looked at 2,900 keywords for 251 prominent U.S. brands across 15 industry verticals.

Product 125

Product Branding User-Generated Marketing 125

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.

CMO 113

CMO Marketing Marketers Management 113

Search Engine Land

SEPTEMBER 6, 2023

Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. Register and attend “497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO,” presented by DemandJump. That can stop anyone dead in their tracks.

SEO 139

SEO Energy Whitepaper Marketing 139

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. The very design of a study and the questions in the survey often reflect the company’s agenda.

Market Research 113

Market Research Customer Marketing Marketers 113

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Transform 122

Transform Marketing Marketers User-Generated 122

Search Engine Land

SEPTEMBER 5, 2023

TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%.

SEO 144

SEO Management User-Generated Product 144

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Email Marketing 130

Email Marketing Marketing Marketers CRM 130

Hubspot Marketing

JANUARY 23, 2024

The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer. Only now, marketing news headlines are breathlessly claiming that a study from Germany has proven Google is getting worse. But first, let’s take a look at what the study actually says.

Affiliate Marketing 113

Affiliate Marketing SEO Education Analytics 113

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Corrections to assumptions or use case gaps that are supported by the Privacy Sandbox APIs. Get the daily newsletter search marketers rely on.

Non-Profit 108

Non-Profit Advertising Advertisers Place 108

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Branding is important, folks!)

Marketing Strategy 114

Marketing Strategy Marketing Marketers Shipping 114

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Search Engine Land

MARCH 1, 2024

For example, for an SEO agency, you might have: SEO journey and case studies Sharing personal stories of SEO challenges and successes, including detailed case studies of past clients or projects. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Branding 117

Branding Entertainment SEO Education 117

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Event Marketing 114

Event Marketing Management Marketing Marketers 114

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Transform 107

Transform Branding Management Education 107

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87