Marketing Podcast with Erica Keswin

In this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context. Erica is also the author of the book – Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic.

Questions I Ask Erica Keswin:

• How do you bring the word “rituals” into a context like the workplace where it’s not generally used?
• Is it equally as effective for small businesses to think in terms of rituals as it is for larger organizations?
• What suggestions do you have for those individuals who have had their routines shaken up by COVID?
• What are some ritual examples you’re seeing in meetings that creatively make them more welcoming?
• How much of personal development should be ritualized?
• For any business just starting to implement rituals into their workplace, how do you make it authentic and consistent?
• Is there a typical place or department where ritual development and ritual maintenance should live in a company?
• Outside of the workplace, how would you suggest people bring rituals into their individual lives?
• What are some ideas for rituals for customers?

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