Case Study: How We Helped a Fitness Company Build Thought Leadership

This article was co-authored by Mackenzie Christian and Jackie Sims.

FitOn has revolutionized the health and fitness industry by providing its users with instant access to a wide variety of premium wellness services. With more than 10 million users, FitOn expanded its reach even more in 2022 with the acquisition of Peerfit, a longtime leader in the corporate wellness space. Together, FitOn and Peerfit are on a mission to remove the barriers of living an active lifestyle.

When FitOn came to Intero Digital Content & PR Division, it was preparing to let the world know about this exciting partnership and needed our help executing a robust press strategy. Our customized earned media strategy led to a successful launch campaign and built the company’s thought leadership.

After we implemented a successful earned media strategy, including targeted press pitching and guest-contributed content, we were able to secure the following results in just two months:

(TechCrunch, Fortune, Forbes, Entrepreneur, MSN Canada, People, LA TechWatch)

To learn more about how we've helped companies in a variety of industries reach their goals with content marketing, check out more of our case studies below!