Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your body is ready. And we’re here to say that we couldn’t be more proud of you. More than 4.95 The good news?

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. On Backlinko, you know you’re getting SEO tips you can immediately use. Contrast this tone with The SEO Rant! ,

Real Estate 80

Real Estate SEO Communications Fashion 80

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. 4 Unique Attributes of Fitness Advertising. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 95

Fashion COS Influencer Marketing Advertising 95

Search Engine Land

MARCH 26, 2024

I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics.

SEO 104

SEO Real Estate PR Health 104

Hubspot Marketing

JANUARY 17, 2023

Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. Benefits of Advertorial Marketing. What is an advertorial? Advertorial vs. Editorial.

User-Generated 143

User-Generated Advertising Advertisers Promotion 143

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

DECEMBER 26, 2022

But data is essential to great content strategy. That's why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content.

Transform 137

Transform User-Generated Analytics SEO 137

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. And if you’re an old pro, we’ve got product-specific tips you’ll need too! If you’re new to this process, don’t worry–we’ll cover the basics!

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Hubspot Marketing

OCTOBER 19, 2022

Table of Contents. Job Search Strategy Tips. Tip: Make sure your portfolio is easily searchable. If you’ve designed a number of interfaces, consider categorizing them via industry, device type, etc. Tip: Make sure your list includes: generic questions, like “What is your biggest strength?”. Helpful Tools.

Copywriting 107

Copywriting Non-Profit Management Content Marketing 107

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Hootsuite

MAY 1, 2023

Let’s take a look at the top 7 tips to create an effective social media workflow. This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. What is a social media workflow?

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I’ve never used a content calendar or automation tool (although some of them can be useful).

Thought Leadership 126

Thought Leadership Transform Communications Branding 126

AWeber

OCTOBER 24, 2023

Or of ambitious coaches who’ve built 7-figure businesses over the course of several years. And the opportunity to get in on a quickly growing industry that has a high demand for people like you presents a golden opportunity. billion dollar industry projected to grow by at least 4.9% Pressed for time? On a budget? Ready coach?

Non-Profit 84

Non-Profit Transform Price Health 84

Hubspot Marketing

NOVEMBER 2, 2022

In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Table of Contents. 10 Job Search Tips. Table of Contents. 10 Job Search Tips. However, timeframes heavily depend on the industry, your experience, and the urgency to fill a role.

Digital Marketing 127

Digital Marketing Copywriting Management Education 127

Businesses Grow

MARCH 27, 2023

One advantage to Bard: When you create content, there is a little arrow that says View Options. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. A full report on virtually anything in two seconds!

Gen Z 145

Gen Z Transform Marketing Marketers 145

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. What really helps me is making a checklist for my social media activities.

Analytics 107

Analytics Management Branding Place 107

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually. Jumping into the ad scene is like entering a party where everyone’s talking at once.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Here are some tips for showcasing your hard skills on your resume. It seems obvious, but you must tailor your resume to fit the job. Sometimes, it’s not there, making it even worse.

CRM 89

CRM Digital Marketing Management User-Generated 89

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy.

User-Generated 88

User-Generated SEO Marketing Marketers 88

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 113

User-Generated Education Market Research Customer 113

Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023. 💡 Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools.

Affiliate Marketing 93

Affiliate Marketing Non-Profit Finance Promotion 93

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past. In other words, #TBT is here to stay. Here’s why.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

MARCH 15, 2023

You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. These well-written listicles can play an important role in your content strategy. Make sure your content makes sense in list format. For instance, perhaps you need to write about "Instagram Marketing."

Millennials 92

Millennials CRM B2C eCommerce 92

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. Interests help with culture fit. If the company you’re applying to values uniqueness or specific personality traits, interests could help communicate how you’d be a good culture fit. You can showcase your personality.

Place 100

Place Real Estate Non-Profit Finance 100

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

JANUARY 30, 2020

From music to marketing, the type of blog you create should be one catered to your interests. They usually follow a similar content format of categorically-organized recipes. Like this screengrab from ESPN , sports blogs also report on news going on in the industry — these two stories are about the Super Bowl. Image Source.

Fashion 134

Fashion Food Thought Leadership eBook 134

Hubspot Marketing

MARCH 4, 2024

A banner is a visual element at the top of an email that complements the marketing copy. A banner is a great way to immediately set the tone for the message’s content and to create a lasting visual impression in the recipient’s mind. Last week, I was drinking coffee when an email from Adidas popped up.

Promotion 87

Promotion Shipping Branding Communications 87

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. If you want to practice, follow these writing tips to craft strong CTAs that drive traffic and convert leads into customers. Download an ebook.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. What is YouTube engagement?

Analytics 97

Analytics SEO Promotion Food 97

AWeber

DECEMBER 21, 2022

And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Highlight the best of 2022.

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Building a memorable brand takes some big swings but you have to walk before you can run. Source: Marketoonist.

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Identify content gaps.

Customer Journey 102

Customer Journey Customer Social Media Marketing User-Generated 102

Search Engine Land

APRIL 12, 2023

With LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your profile and inbox. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 121

SEO Copywriting User-Generated Real Estate 121

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? As mentioned above, your customers want more personal content from businesses.

Thought Leadership 111

Thought Leadership Place CMO B2C 111