How We Helped a Management Consulting Firm Build Thought Leadership
How We Helped a Management Consulting Firm Build Thought Leadership
Alyssa Patzius, Vice President of Sales • Intero Digital • October 12, 2022
MEADE, a management consulting firm, offers guidance to help digital, creative, and experiential marketing agencies scale their performance and achieve growth. On a quest to cement himself as a thought leader in the space, MEADE founder and CEO Jeff Meade started working with Influence & Co.
To improve brand awareness and advance his thought leadership, our Content & PR Division worked alongside Jeff to develop and execute an effective content marketing strategy.
After we implemented a content strategy, including search-optimized guest-contributed content, MEADE was able to see some impressive results.
Jeff worked with our Content & PR Division for two years, and during that time, we published 14 guest posts in 10 top publications in his industry. His articles have amassed tens of thousands of shares across Facebook, Twitter, and Pinterest, and his content has a social reach of more than 6 million.
Just within the past 12 months, we’ve seen these exciting wins:
• Jeff’s guest posts have been published in the likes of Entrepreneur, Harvard Business Review Ascend, and Ad Age.
• Jeff’s Harvard Business Review Ascend article has generated more than 32,000 social shares.
• A guest post published in Entrepreneur has garnered more than 6,600 shares, and leads often mention this article when communicating with MEADE.
• Overall, the content we’ve created together:
Are you leaving content marketing opportunity on the table?
Alyssa Patzius is the vice president of sales. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.
