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HubSpot Service Hub Enterprise Features

Aspiration Marketing

In today's business landscape, delivering exceptional customer service is the key to success. Enter HubSpot Service Hub Enterprise, a game-changing CRM solution for large-scale enterprises. From advanced automation and tailor-made reporting to AI-driven insights and dedicated onboarding support, discover how Service Hub Enterprise empowers businesses to excel in customer service.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, While Marketing Spending Dampens: Marketing leaders are more optimistic about the U.S. economy, but inflation and its attendant uncertainty c

CMO 130
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Topical Map for Web Hosting Industries

Calvyn Lee Blog

Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO.

SEO 130
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Former Googler: Google ‘using clicks in rankings’

Search Engine Land

“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.

SEO 141
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Qualtrics CEO Zig Serafin: The C-Suite Interview

CMO Network

Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.

CMO 144
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The Importance of Mobile-Friendly Website Design for SEO

Aspiration Marketing

A mobile-friendly website design is no longer just an option but a necessity. With an increasing number of people using mobile devices to browse and shop, businesses must prioritize their mobile website design to improve their search engine optimization (SEO) and stay competitive.

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?

Marketing 103
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Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Search Engine Land

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

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What is SERP, and How To Get Featured?

Aspiration Marketing

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

Marketing 105
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

Marketing 107
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Google to block Bard’s shared chats from showing in Google Search

Search Engine Land

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, crawl them, and index them. The issue. Gagan Ghotra posted on X a screenshot showing how a site command for site:bard.google.com/share returned results from Bard.

SEO 128
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5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Anchor Text: What It Is and Why It Matters for SEO

Aspiration Marketing

In the world of search engine optimization (SEO), the anchor text holds a unique position of power and influence. It serves as the essential link between content relevance and user engagement. Join us as we uncover the secrets to effective SEO, where anchor text is the guiding force that can lead to contact marketing success.

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Google AI: How One Tech Giant Approaches Artificial Intelligence

Hubspot Marketing

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search.

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SurveyMonkey launches new forms solution

Martech

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.

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Links are not a top 3 Google Search ranking factor, says Gary Illyes

Search Engine Land

In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care.

SEO 136
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Customer 101
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Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

Buffer Marketing

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

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How the Internet Works: An Explanation Even Non-Techies Can Understand

Hubspot Marketing

The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break it down into easy-to-understand terms, so that anybody and everybody can grasp how this invention works — and how it’s changed the globe. How the Internet Began Nikola Tesla introduced the idea of a “world wireless system” in the 1900s.

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What could disrupt the future of generative AI?

Martech

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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How to create an SEO roadmap

Search Engine Land

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

Marketing 113
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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Chief Martec

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

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Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

Digital Marketer

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away. What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the most common are: High shipping costs or long delivery times : rapid and affordable deliveries are the expectation, not the luxury.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.

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Why martech must mean more than just technology

Martech

Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements are all equals, interacting and informing each other.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current set of Core Web Vitals and key tips and tools to improve your web performance to deliver a good page experience for users.

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ChatGPT Prompts for Social Media Marketing

Practical eCommerce

The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more. The post ChatGPT Prompts for Social Media Marketing appeared first on Practical Ecommerce.

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How to craft an effective AI use policy for marketing

Sprout Social

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.