Trending Articles

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What Are Sales Battle Cards, and How Do I Use Them?

Aspiration Marketing

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.

Product 147
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Why delegating makes you a stronger email marketer

Martech

“How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, where I spent a wonderful 10-day vacation. It’s hard to have a bad time when the sun is shining, the drinks are flowing and the ocean is just a few steps away. But an idyllic setting and a congenial group of friends aren’t enough to make a vacation successful.

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ChatGPT for SEO: Everything We Know So Far

Hubspot Marketing

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics.

SEO 135
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The Google Maps pin scam: A new Google Business Profile threat

Search Engine Land

There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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How curiosity fuels your marketing

Businesses Grow

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.

Marketers 104
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7 Ways to Improve Your Conversion Rate in 2024

Aspiration Marketing

How well are your current marketing efforts benefiting conversions? Conversion rate is a top metric many businesses use to determine the success of their online marketing efforts. However, not every business is successful in achieving a good conversion rate. If you struggle to gain those conversions, read on to find seven ways to improve your conversion rate in 2024.

Marketing 162

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How AI is reshaping the content creator industry

Search Engine Land

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction an

Transform 126
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How to clarify marketing metrics to impress the C-suite

Martech

CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Finance 117
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Ready to Start Marketing Your Startup? 3 Crucial Questions all Founders Should Ask

The CMO Survey

The post Ready to Start Marketing Your Startup? 3 Crucial Questions all Founders Should Ask appeared first on The CMO Survey.

CMO 100
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Podcasts for Lead Generation: Convert Listeners into Customers

Aspiration Marketing

Consumers today are bombarded with marketing messages. Attention spans are shrinking, and traditional advertising methods are becoming less effective. This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers. But what if there was a way to connect with potential customers on a deeper level, build trust, and establish yourself as an industry authority – all while they're doing the dishes or commuting to work?

Customer 147
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Hire a Community Manager

Hubspot Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need one? Well, you‘ve come to the right blog because I’m about to explain all of that and more.

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Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than men. And men and women are similarly satisfied with their current role, the survey revealed.

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China leads the world in generative AI use

Martech

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven

Transform 112
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The biggest mistake content creators make today

Businesses Grow

The topic for this blog post came to me in a dream. I woke up from my dream thinking, “Yes, it’s true. There really is one big mistake content creators make. I should tell others about it!” I’m sorry this dream wasn’t more exciting or titillating. Maybe my other dreams will be a story for another day. Or not. Before I reveal my dream-truth, I need to review a basic content marketing philosophy: Content must be unleashed.

Education 104
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Running a SWOT Analysis - How to Capture Strengths

Aspiration Marketing

Recognizing your brand's strengths in the dynamic marketing landscape is pivotal in shaping a successful strategy. What distinguishes you from the competition? What exceptional qualities position your brand as the undeniable choice for your target audience? Understanding your company's areas of excellence empowers you to customize your messaging, captivate your ideal customers, and, ultimately, fulfill your marketing aspirations.

Branding 147
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Embracing Humor in Your Writing: The Funny Side of Business

Social Media Examiner

Want to make your marketing more relatable? Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about […] The post Embracing Humor in Your Writing: The Funny Side of Business appeared first on Social Media Examiner.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

SEO 116
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How marketers can break free from decision fatigue

Martech

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketers 100
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Deliver Customer Experiences That Increase Conversions

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be "mainstream.

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How to Write a Business Proposal in 2024

Marketing Insider Group

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

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Explore Programmatic Marketing in Healthcare | Kuno Creative

Kuno Creative

It’s not a revolutionary statement to say that the media-buying world has been completely upended in the last decade. Ever since online targeting became possible, and search engine optimization became a “thing” in the 2000s, mass media buying and channel marketing have become less and less favored. More effective strategies, such as programmatic marketing, have replaced older models of non-personalized mass ad placements.

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New Google core update coming in weeks

Search Engine Land

Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has not happened yet. What Google said.

SEO 112
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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How to Create Stunning AI Thumbnails for YouTube

Social Media Examiner

Want to create better video thumbnails without a graphic designer? Wondering if AI tools can help? In this article, we explore how to create great-looking YouTube thumbnails using AI tools. How to Create Visually Appealing Thumbnails With AI Custom YouTube thumbnails are crucial for getting people to click on your videos. But creating, testing, and […] The post How to Create Stunning AI Thumbnails for YouTube appeared first on Social Media Examiner.

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Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders

Hubspot Marketing

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Microsoft Advertising introduces Performance Max brand lists

Search Engine Land

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works.

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Digital video ad spend sees 16% increase this year

Martech

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.

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How To Catch Audiences With Extraordinary Hooks

Content Marketing Institute

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

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Why 93% Ignore AI in Marketing

The CMO Survey

The post Why 93% Ignore AI in Marketing appeared first on The CMO Survey.

CMO 100
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.