Trending Articles

How to Optimize Your Web Page CTAs to Increase Conversions

Jeff Bullas

The call-to-action (or CTA for short) is one of the most critical elements for conversions on your website. The call-to-action is the mechanism you offer for visitors to take their next steps towards becoming your customers.

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Google Discover With Author Names Instead Of Site Name

Search Engine Roundtable

Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but a couple of savvy Google Discover users noticed this over the weekend


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Trending Sources

How to Design Your Life for Happiness

Jeff Bullas

Do you sometimes feel like life is a smorgasbord of distractions, chattering monkey mind and societal expectations designed to keep you on the straight and narrow? Instead, you discover you are on the road to a future with little promise and no tomorrow and wonder what happened.

Google Tests Search Refinements In Autocomplete For Desktop

Search Engine Roundtable

Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now we see it on desktop search


How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

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Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago.

7 Surprising Ways You Can Use a Domain Name For Your Small Business

Jeff Bullas

A personal domain name is an essential in today’s virtual world. If you’re a business owner, creating a website is no longer an option, it’s a necessity. When you choose a domain name, you give your business instant credibility. It’s your entry point to the online marketplace.

Google Featured Snippet Callouts, False Premises, MUM & More

Search Engine Roundtable

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts


Snacks/Foods with Benefits


When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational.

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How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

The wisdom of the water tower

Seth Godin

Look around the rooftops of many cities and you’ll see wooden water towers. New York has thousands of them.


How to Write a High Converting Call to Action

Exposure Ninja

Looking for a simple way to increase conversions? Unsure why your blog posts aren’t convincing readers to buy? That could all be changed by making the most of three little letters: CTA. So, you’ve written an awesome, insightful, SEO optimised blog post for your website. Nice one!

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The Top 10 Ways Internet Marketers Get into Trouble With the FTC

Jeff Bullas

This is an interview with FTC Defense Attorney Nick Oberheiden of Oberheiden P.C. Nick handles FTC compliance and defense matters nationwide. Despite what many people seem to think, the internet is not the wild west when it comes to oversight and enforcement.

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Google Follow Feature Docs Now Say Use Descriptive Titles For RSS Feed & Use A Single Feed

Search Engine Roundtable

Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple


The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress

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Naysayers (and the grifters)

Seth Godin

Oppositional energy is easy to create and spread. Once you pick a ‘they’, then it’s simply a matter of doing the opposite of whatever ‘they’ recommend. It’s a lazy shortcut, one that divides, demonizes and causes us to suspend our instincts toward better.

15 Cover Letter Templates to Perfect Your Next Job Application

Hubspot Marketing

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read.

Google Search Tests Showing All Of The Menu Bar Options

Search Engine Roundtable

Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the "more" button, to see more search options


Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

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Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

Digital Marketer

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.

Synchronization can be distracting

Seth Godin

Both The Shawshank Redemption and The Big Lebowski bombed. If “bombed” means that during the first few weeks, no one went to a theater to see them. Since then, tens of millions of people have seen and talked about these movies.

6 Best Online Advertising Campaign Suitable for Your Business Growth

Marketing Blogo

Originally posted on October 18, 2021 @ 8:58 amThe misconception over online advertising campaign and its different features still exist.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

Daily Search Forum Recap: August 11, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today


What Turns a Customer Into a Brand Loyalist??!

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous.

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal. CMS Software Tools

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Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

Hubspot Marketing

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Email Client Market Share in July 2022


It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

Finding persistent invisible systems

Seth Godin

Plastic was inevitable. It took hundreds of years to perfect, but we built a system based on profit, convenience, productivity and markets. Markets are extremely good at sniffing out problems that can be solved with transactions.

7 Steps To Building A Kickass Digital PR Campaign via @sejournal, @gregjarboe

Search Engine Journal

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Digital Strategy

PR 101