Trending Articles

How to Create Effective Visuals for Social Media

Jeff Bullas

Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve.

80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

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These 6 Books Reveal How to Get Free Traffic on Social Media [Part 3 of 5]

Jeff Bullas

In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. That promise was access to a worldwide audience of billions.

Google: Links Have A Lot Less Significant Impact For Ranking Today

Search Engine Roundtable

Duy Nguyen from Google's search quality team said in the Google office hours video that "backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Accounting (and small business)

Seth Godin

Every small business needs a bookkeeper, but few take appropriate advantage of accounting. Accounting is a way to turn organized books into insight. Particularly: It can help us make decisions. Any data that isn’t going to help you make a decision is worth ignoring.

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More Trending

Creating Your First eBook? 15 Experts Share Tips and Best Practices

Learn Hub | G2

So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am I right? Thought so. Marketing

19 Years Covering The Search Industry

Search Engine Roundtable

It has now been 19 years that I've been writing on this site, covering what you - the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable

The reasons search seems to be getting worse

Seth Godin

Even with the powerful Ecosia engine, but especially with Google and Amazon, it’s getting rarer and rarer that a search feels as though it finds just the right site or product or information on the very first try. There are a few reasons for this: Our expectations are higher.

How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. News SEO

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How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]

Hubspot Marketing

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post.

Google: A Page's Content Does Not Need To Be Indexed For That Page To Be Indexed

Search Engine Roundtable

Here is a good one-liner from Google's John Mueller on the technicalities of the Google index. John said on Twitter "A page's content doesn't need to be indexed for a page to be indexed

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Books for your solstice

Seth Godin

In the Northern Hemisphere, it gets dark in December. And worldwide, people buy gifts for whatever holidays they celebrate, and a lot of them are around the corner. For both reasons, books!

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading → Company News

B2B Digital Marketing Strategies for Educational Services

Zumvu

More than 90% of Australian higher education digital marketers believe they’re investing in and building digital elements for their institution

Swayam Dhawan’s foolproof strategy to re-engage subscribers and drive $35,000 in sales in just 30 days

Many Chat

Would you like the secret to re-engaging subscribers to drive $35,000 in just 30 days for your online store? Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. Overview.

Daily Search Forum Recap: December 2, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today is the 19th year anniversary of this site

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Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

All the marbles (and quick money)

Seth Godin

The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort if it means no one else has a chance going forward. And quick money? It pales in comparison with money earned over time for a job well done

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not.

Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

Search Engine Journal

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal. SEO Technical SEO

SEO 106

The Biggest Ad Fraud Cases and What We Can Learn From Them

Digital Marketer

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Google Search Doesn't Rotate Its Index

Search Engine Roundtable

Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is gone, then it comes back - is there an index rotation

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Confidence doesn’t help win the lottery

Seth Godin

It doesn’t matter how sure you are that this is a winning ticket, the ticket doesn’t care. And there are lots of lotteries in our lives. I was talking to a fifteen-year old the other day. He’s decided to devote the next decade of his life to getting drafted to play in the NBA. Without a doubt, effort and skill make a huge impact on whether you’ll even make the final 5,000 people who have a shot at making the NBA.

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Location pages in Google’s crosshairs after October spam update

Search Engine Land

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October.

How to Use UX Research to Help Your Company Grow: 3 Proven Tips

Zumvu

Who knows your target audience better than your team? Your clients themselves. Users with their demands, likings, and desires are mostly the voices that go unnoticed as companies seek to have a smooth user experience

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Search Engine Journal

Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal. Local Search

SEO 108

Large Google Search Ranking Algorithm Updates & Volatility Continues

Search Engine Roundtable

Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility

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7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Content Marketing Institute

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading → Company News