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The Scope of Digital Marketing in 2024: Why to Choose?

Aspiration Marketing

Digital marketing is a buzzword that's all the talk in the professional world. Existing businesses are already setting up their online websites, and new startups are using this medium as a starting point for business. The attraction of digital marketing comes from the fact that if done right, it can generate a decent amount of revenue. I suggest you enter this field, as it is a future-proof industry.

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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.

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Nurturing Contacts in Marketing - What are SQLs?

Aspiration Marketing

You've explored the intricacies of Marketing Qualified Leads (MQLs), uncovering the key elements that distinguish them in the B2B marketing funnel. Here, we will focus on the next step in the funnel: SQLs (Sales Qualified Leads), the pivotal bridge that propels prospects from interest to opportunity and deal creation.

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New Google structured data carousels (beta)

Search Engine Land

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel),” Google wrote.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

Branding 129
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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

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How to Ask for a Review on Google and How Does it Benefit My Business?

Aspiration Marketing

Online reviews are like a megaphone for your business. They hold immense power, influencing customer decisions and shaping your online reputation. Just imagine someone searching for your services online. Dozens of similar businesses pop up, each vying for their attention. What catches their eye? Positive Google Reviews, acting like glowing recommendations, instantly boosting trust and credibility.

Customer 195
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Google Ads will automatically start pausing ad groups with low activity

Search Engine Land

Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13 months ago and have not had impressions in the past 13 months will be paused to improve budget efficiency for advertisers. The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30.

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How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor

Hubspot Marketing

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar.

Branding 103
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WEBINAR: What you need to know about out-of-home advertising in 2024

illumin

Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What are Long-tail Keywords, and How Do I Use Them in SEO?

Aspiration Marketing

Search engine optimization (SEO) is the cornerstone of online visibility. However, understanding the significance of keywords, particularly long-tail keywords, is crucial to practicing SEO effectively.

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How Google Search Generative Experience is impacting ads

Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels).

Fashion 128
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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks.

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment. That “shopping high” is a feeling of instant gratification and anticipation after an order.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More

Social Media Examiner

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner.

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Google Ads Editor version 2.6 launches with 8 new features

Search Engine Land

Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Below is a breakdown of what’s new. New Features: Google Display ads to Performance Max migration. Editor now supports the migration of Display campaigns to Performance Max campaigns. PMax migration with experiments.

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TransUnion announces data clean room partnership with Snowflake

Martech

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information.

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What is Career Cushioning? Why You Might Want to Try It in 2024

Hubspot Marketing

As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co. ). But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. That’s what the concept of career cushioning is all about — and a lot of people are doing it in 2024.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Directness Wins in Advertising

Practical eCommerce - Marketing

Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly. The post Directness Wins in Advertising appeared first on Practical Ecommerce.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

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Google unveils major Search Partner Network update as it removes opt-out option

Search Engine Land

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age.

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Adapting marketing strategies for post-pandemic reality: The need for authenticity

Martech

We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one we wear over our emotions. While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

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25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Hubspot Marketing

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this article and why they work.

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How to Grow a Niche Marketing Agency

Social Media Examiner

Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? In this article, discover how one marketer transitioned from solopreneur to marketing agency owner. Making the Leap From Solopreneur to Marketing Agency Owner The journey of business growth for solopreneurs typically reaches an […] The post How to Grow a Niche Marketing Agency appeared first on Social Media Examiner.

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Google pilots new PPC ad format

Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire , who shared a preview on X : He posted: “These aren’t LSAs, they’re PPC ads.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 102
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Navigating the New Era of Email: Insights on Innovations for Marketers

Litmus

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.

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How to Get Verified on TikTok: A Step-by-Step Guide

Hubspot Marketing

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024 , standing out will be crucial.

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Lead Generation Funnel Strategy: From Idea to Execution

Social Media Examiner

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? In this article, we’ll explore how to build lead generation funnels that convert. Why Are Lead Generation Funnels so Important for Marketers and Business Growth? If your business depends on generating leads, you need a high-converting funnel. Without enough qualified […] The post Lead Generation Funnel Strategy: From Idea to Execution appeared first on Social Media Examiner.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.