Aspiration Marketing

OCTOBER 10, 2024

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketing 153

Marketing Marketers 153

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 121

Retail User-Generated Price Product 121

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 263

Gen Z Millennials B2C Communications 263

Aspiration Marketing

OCTOBER 3, 2024

Have you ever dreamt of launching your own podcast? With over 2 million podcasts and a staggering 4 billion monthly listeners worldwide, there's no denying the booming popularity of this audio medium. But beyond the excitement, a crucial question arises: how do you measure the success of your podcast? Simply counting downloads isn't enough. That's why data-driven decisions are key.

Content Marketing 233

Content Marketing Marketing Marketers 233

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own.

Video Marketing 117

Video Marketing Marketing Marketers Fashion 117

Search Engine Land

OCTOBER 3, 2024

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet to see the ads in the wild between then and today (as far as I know).

User-Generated 119

User-Generated Advertising Advertisers Product 119

Aspiration Marketing

OCTOBER 9, 2024

The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.

Customer 147

Customer 147

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.

Transform 129

Transform Advertising Advertisers User-Generated 129

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time.

Branding 105

Branding Customer loyalty CMO Market Segmentation 105

Search Engine Land

OCTOBER 3, 2024

Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Google wrote : “We’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.” This includes search results organized by web, including articles, videos, forums an

Retail 116

Retail User-Generated Price Product 116

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Content Marketing Institute

OCTOBER 7, 2024

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

Marketing Strategy 90

Marketing Strategy Marketers Marketing 90

Aspiration Marketing

OCTOBER 8, 2024

While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system. Excel might have been your go-to tool, but it's no match for the power and efficiency of a CRM.

CRM 156

CRM Management Customer Marketing Strategy 156

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Customer 122

Customer Branding Customer loyalty Transform 122

SocialPilot

OCTOBER 8, 2024

There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.

SEO 84

SEO Customer Management Product 84

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance.

SEO 100

SEO User-Generated Management Digital Marketing 100

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 97

Content Marketing Marketing Marketers 97

Aspiration Marketing

OCTOBER 7, 2024

Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce unlocks a limitless shopping experience. As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates.

eCommerce 151

eCommerce Branding Customer Social Media Marketing 151

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

Advertisers 90

Advertisers Advertising User-Generated Analytics 90

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

Manufacturing 98

Manufacturing CMO Marketing Marketers 98

Search Engine Land

OCTOBER 8, 2024

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or handle marketing in-house, finding cost-effective strategies is crucial.

CRM 91

CRM Energy User-Generated Price 91

Content Marketing Institute

OCTOBER 4, 2024

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.

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93

CopyBlogger

OCTOBER 7, 2024

There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.

Branding 81

Branding 81

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 80

Branding SEO User-Generated Price 80

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway to nuanced queries Murray highlighted a seemingly small but significant change in search: the expansion of the search b

Advertisers 105

Advertisers Advertising Transform User-Generated 105

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Transform 73

Transform Marketing Marketers Advertising 73

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.

Entertainment 79

Entertainment Place Analytics Management 79

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Buffer Marketing

OCTOBER 9, 2024

Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.

Health 70

Health Finance Education Food 70

Hubspot Marketing

OCTOBER 8, 2024

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand.

Price 73

Price Transform Thought Leadership Management 73

Search Engine Land

OCTOBER 4, 2024

When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t.

SEO 100

SEO Energy eCommerce User-Generated 100

Social Media Examiner

OCTOBER 8, 2024

Feeling overwhelmed by the constant demand for fresh, engaging content? Looking for ways to scale your copywriting without losing your personal touch? In this article, you'll discover how to build an AI persona that writes in your voice and style. This article was co-created by Jeff Hunter and Michael Stelzner. For more about Jeff, scroll […] The post Advanced AI Copywriting: How to Train AI to Write Like a Pro appeared first on Social Media Examiner.

Copywriting 72

Copywriting 72

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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