Aspiration Marketing
APRIL 16, 2025
Two out of five new businesses fail within their first five years. And while many factors contribute, a lack of strategic planning is often the culprit. Therefore, a robust business development plan (BD plan) is no longer a luxuryit's a necessity. We provide a step-by-step approach to crafting a BD plan that not only keeps your business afloat but propels it toward sustainable growth.
The Marketing Operations Leader
APRIL 15, 2025
In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? Exclusive For Paid Subscribers : A Real Look Into Marketing Operations Leadership at an Enterprise Org—and the Problems You Must Overcome Imagine gaining 5 hours back each week.
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Martech
APRIL 10, 2025
AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.
Buffer Marketing
APRIL 16, 2025
I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way. The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hubspot Marketing
APRIL 15, 2025
2024 was the year of AI tools. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools.
Aspiration Marketing
APRIL 10, 2025
HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
Buffer Marketing
APRIL 10, 2025
As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.
Hubspot Marketing
APRIL 15, 2025
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically.
Aspiration Marketing
APRIL 15, 2025
Small businesses often view multilingual marketing as a luxury reserved for large corporations with extensive resources. However, in an increasingly interconnected world, the ability to communicate with customers in their native languages is becoming essential for success. This is especially true in the U.S., where diverse communities contribute significantly to the consumer market.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
Buffer Marketing
APRIL 10, 2025
If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.
Hubspot Marketing
APRIL 15, 2025
Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly cant remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
APRIL 14, 2025
Achieving consistent revenue growth in software as a service (SaaS) sales requires more than just occasional sales training. You need strategies like sales enablement to give sellers the tools and skills they need to sell more effectively. The right sales enablement framework assists SaaS sales teams in addressing challenges, keeping prospects engaged, and maximizing their conversion and sales rates.
Businesses Grow
APRIL 14, 2025
This recent quote from tech analyst Shelly Palmer cuts to the heart of marketing’s existential crisis when it comes to our human role in the emerging AI World: The debate over AI and its role in creative industries often centers on one question: Can AI ever be as creative as humans? While its tempting to philosophize about inspiration and ingenuity, this line of inquiry misses a crucial point for anyone tasked with making practical decisions about content creation: If the audience cant tel
Martech
APRIL 10, 2025
Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the tr
Sprout Social
APRIL 15, 2025
For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Animalz blog
APRIL 17, 2025
Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. Will Gao, Head of Growth at Rilla , faced exactly that situation. They had a goldmine of proprietary insights but not enough resources to turn them into content. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview ex
Marketing Insider Group
APRIL 15, 2025
Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.
SocialPilot
APRIL 10, 2025
Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.
Martech
APRIL 15, 2025
Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.
Lynton Web
APRIL 16, 2025
Community-based organizations like YMCAs prosper through vibrant member relationships, yet many wrestle with fragmented systems that create disjointed experiences. Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Your ticketing platform logs admissions, but fundraising and operations personnel can't pinpoint your most loyal visitors.
Backlinko
APRIL 10, 2025
SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.
Scoop.it!
APRIL 10, 2025
In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Sprout Social
APRIL 10, 2025
Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.
The LeadG2 Blog
APRIL 10, 2025
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needleand how to avoid common pitfalls.
Social Media Examiner
APRIL 10, 2025
Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? In this article, youll discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions. Why […] The post Short-Form Video Visual Effects: The Key to More Views and Sales appeared first on Social Media Examiner.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
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