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Jeff Bullas
DECEMBER 6, 2022
Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve.
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.
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Jeff Bullas
DECEMBER 2, 2022
In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. That promise was access to a worldwide audience of billions.
Search Engine Roundtable
NOVEMBER 30, 2022
Duy Nguyen from Google's search quality team said in the Google office hours video that "backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
Seth Godin
DECEMBER 2, 2022
Every small business needs a bookkeeper, but few take appropriate advantage of accounting. Accounting is a way to turn organized books into insight. Particularly: It can help us make decisions. Any data that isn’t going to help you make a decision is worth ignoring.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Learn Hub | G2
DECEMBER 5, 2022
So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am I right? Thought so. Marketing
Search Engine Roundtable
DECEMBER 2, 2022
It has now been 19 years that I've been writing on this site, covering what you - the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable
Seth Godin
DECEMBER 2, 2022
Even with the powerful Ecosia engine, but especially with Google and Amazon, it’s getting rarer and rarer that a search feels as though it finds just the right site or product or information on the very first try. There are a few reasons for this: Our expectations are higher.
Content Marketing Institute
DECEMBER 6, 2022
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Search Engine Journal
DECEMBER 6, 2022
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. News SEO
Hubspot Marketing
DECEMBER 2, 2022
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post.
Search Engine Roundtable
NOVEMBER 30, 2022
Here is a good one-liner from Google's John Mueller on the technicalities of the Google index. John said on Twitter "A page's content doesn't need to be indexed for a page to be indexed
Seth Godin
DECEMBER 1, 2022
In the Northern Hemisphere, it gets dark in December. And worldwide, people buy gifts for whatever holidays they celebrate, and a lot of them are around the corner. For both reasons, books!
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Content Marketing Institute
DECEMBER 2, 2022
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading → Company News
Zumvu
DECEMBER 5, 2022
More than 90% of Australian higher education digital marketers believe they’re investing in and building digital elements for their institution
Many Chat
DECEMBER 6, 2022
Would you like the secret to re-engaging subscribers to drive $35,000 in just 30 days for your online store? Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. Overview.
Search Engine Roundtable
DECEMBER 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today is the 19th year anniversary of this site
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Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.
Seth Godin
DECEMBER 1, 2022
The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort if it means no one else has a chance going forward. And quick money? It pales in comparison with money earned over time for a job well done
Hubspot Marketing
NOVEMBER 30, 2022
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not.
Search Engine Journal
DECEMBER 3, 2022
How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal. SEO Technical SEO
Digital Marketer
DECEMBER 2, 2022
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023.
Speaker: Pam Didner - B2B and Tech Marketing Consultant
Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!
Search Engine Roundtable
DECEMBER 2, 2022
Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is gone, then it comes back - is there an index rotation
Seth Godin
DECEMBER 3, 2022
It doesn’t matter how sure you are that this is a winning ticket, the ticket doesn’t care. And there are lots of lotteries in our lives. I was talking to a fifteen-year old the other day. He’s decided to devote the next decade of his life to getting drafted to play in the NBA. Without a doubt, effort and skill make a huge impact on whether you’ll even make the final 5,000 people who have a shot at making the NBA.
Search Engine Land
DECEMBER 6, 2022
Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October.
Zumvu
DECEMBER 5, 2022
Who knows your target audience better than your team? Your clients themselves. Users with their demands, likings, and desires are mostly the voices that go unnoticed as companies seek to have a smooth user experience
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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!
Search Engine Journal
DECEMBER 1, 2022
Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal. Local Search
Search Engine Roundtable
DECEMBER 5, 2022
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility
Content Marketing Institute
DECEMBER 1, 2022
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading → Company News
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