Aspiration Marketing
NOVEMBER 30, 2023
In the vast world of digital marketing, understanding your traffic sources is crucial. This is where direct traffic comes in—a valuable, often underestimated source that holds the potential to boost your online presence and brand credibility.
Calvyn Lee Blog
NOVEMBER 29, 2023
Email used to be a relaxing and calming experience. Keeping that unread message count at zero by diligently sorting each message into its proper folder was satisfying. My, how times have changed. Now inboxes overflow with unsolicited spam that’s impossible to unsubscribe from. Important messages get lost in the deluge of clutter. How did we get here?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
NOVEMBER 28, 2023
Efficiency in business operations is the cornerstone of success. In the digital age, where data drives decisions and automation streamlines workflows, HubSpot Operations Hub emerges as a game-changer. From understanding the service tiers to configuring it for your unique needs, we'll take you on a journey to harness the full potential of this platform.
Search Engine Land
NOVEMBER 28, 2023
Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
NOVEMBER 27, 2023
A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 27, 2023
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced.
Martech
NOVEMBER 27, 2023
If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.
Hubspot Marketing
NOVEMBER 28, 2023
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon.
Aspiration Marketing
NOVEMBER 23, 2023
Effective email marketing is a crucial aspect of any business's success. However, a significant challenge that often plagues marketers is the dreaded spam folder. When your meticulously crafted emails end up there, you miss out on potential customers and opportunities. Fortunately, these tools can help you improve email deliverability and reach customers.
Advertisement
In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Calvyn Lee Blog
NOVEMBER 24, 2023
The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. According to Gartner’s latest Hype Cycle for Emerging Technologies, generative AI has reached the “Peak of Inflated Expectations” This means e
Search Engine Land
NOVEMBER 27, 2023
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.
Martech
NOVEMBER 28, 2023
Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.
CMO Network
NOVEMBER 26, 2023
One of the fastest growing career fields is AI. To understand how to break into the field, I sought insight from the founder of The Ladders.
Advertisement
44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the
Aspiration Marketing
NOVEMBER 29, 2023
Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.
CopyBlogger
NOVEMBER 24, 2023
Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.
Search Engine Land
NOVEMBER 30, 2023
A patent granted to Google may describe how Google’s new Search Generative Experience works. Google applied for the patent, “Generative summaries for search results”, on March 20, 2023. It was issued on September 26. The full version can be read here. Abstract. The patent’s abstract reads: “At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query.
Martech
NOVEMBER 29, 2023
In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
CMO Network
NOVEMBER 28, 2023
These Under 30s are harnessing artificial intelligence, talent and technology to push brands forward.
Marketing Insider Group
NOVEMBER 28, 2023
An increasing number of businesses are seeing the value of a clear content marketing strategy. At the start of 2022, 57% had a defined process, and that number jumped to 66% the following year. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.
Hubspot Marketing
NOVEMBER 24, 2023
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font ? Will my resume surpass the employer’s applicant tracking system (ATS)?
Search Engine Land
NOVEMBER 24, 2023
Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
NOVEMBER 28, 2023
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.
CMO Network
NOVEMBER 26, 2023
In some cities, Target is now putting everyday items like shampoo and deodorant behind locked glass doors. This may reduce theft, but it also ruins customer experience.
Social Media Examiner
NOVEMBER 30, 2023
Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important? Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise […] The post Content Marketing Strategy in the Age of AI appeared first on Social Media Examiner.
Hubspot Marketing
NOVEMBER 27, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
NOVEMBER 27, 2023
YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access to these new options, Google notes that this feature is not yet available on all accounts, but will be rolled out to all advertisers within the coming months.
Martech
NOVEMBER 28, 2023
Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.
CMO Network
NOVEMBER 29, 2023
In a significant shift towards enhancing organizational security, Amazon Web Services (AWS) has introduced Amazon One Enterprise, a palm-based identity service.
Hootsuite
NOVEMBER 28, 2023
Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post.
Advertisement
Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Expert insights. Personalized for you.
147 
Let's personalize your content