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Jeff Bullas
AUGUST 16, 2022
The call-to-action (or CTA for short) is one of the most critical elements for conversions on your website. The call-to-action is the mechanism you offer for visitors to take their next steps towards becoming your customers.
Search Engine Roundtable
AUGUST 15, 2022
Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but a couple of savvy Google Discover users noticed this over the weekend
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Jeff Bullas
AUGUST 10, 2022
Do you sometimes feel like life is a smorgasbord of distractions, chattering monkey mind and societal expectations designed to keep you on the straight and narrow? Instead, you discover you are on the road to a future with little promise and no tomorrow and wonder what happened.
Search Engine Roundtable
AUGUST 11, 2022
Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now we see it on desktop search
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Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.
Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Ann Handley
AUGUST 10, 2022
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago.
Jeff Bullas
AUGUST 12, 2022
A personal domain name is an essential in today’s virtual world. If you’re a business owner, creating a website is no longer an option, it’s a necessity. When you choose a domain name, you give your business instant credibility. It’s your entry point to the online marketplace.
Search Engine Roundtable
AUGUST 11, 2022
Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts
ConsumerTalk
AUGUST 10, 2022
When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational.
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Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.
Seth Godin
AUGUST 11, 2022
Look around the rooftops of many cities and you’ll see wooden water towers. New York has thousands of them.
Exposure Ninja
AUGUST 11, 2022
Looking for a simple way to increase conversions? Unsure why your blog posts aren’t convincing readers to buy? That could all be changed by making the most of three little letters: CTA. So, you’ve written an awesome, insightful, SEO optimised blog post for your website. Nice one!
Jeff Bullas
AUGUST 15, 2022
This is an interview with FTC Defense Attorney Nick Oberheiden of Oberheiden P.C. Nick handles FTC compliance and defense matters nationwide. Despite what many people seem to think, the internet is not the wild west when it comes to oversight and enforcement.
Search Engine Roundtable
AUGUST 10, 2022
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple
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Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).
Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress
Seth Godin
AUGUST 12, 2022
Oppositional energy is easy to create and spread. Once you pick a ‘they’, then it’s simply a matter of doing the opposite of whatever ‘they’ recommend. It’s a lazy shortcut, one that divides, demonizes and causes us to suspend our instincts toward better.
Hubspot Marketing
AUGUST 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read.
Search Engine Roundtable
AUGUST 10, 2022
Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the "more" button, to see more search options
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Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
Digital Marketer
AUGUST 15, 2022
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.
Seth Godin
AUGUST 13, 2022
Both The Shawshank Redemption and The Big Lebowski bombed. If “bombed” means that during the first few weeks, no one went to a theater to see them. Since then, tens of millions of people have seen and talked about these movies.
Marketing Blogo
AUGUST 13, 2022
Originally posted on October 18, 2021 @ 8:58 amThe misconception over online advertising campaign and its different features still exist.
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What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.
Search Engine Roundtable
AUGUST 11, 2022
Here is a recap of what happened in the search forums today
Scoop.it!
AUGUST 11, 2022
Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous.
Search Engine Journal
AUGUST 12, 2022
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal. CMS Software Tools
Hubspot Marketing
AUGUST 12, 2022
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed.
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.
Seth Godin
AUGUST 16, 2022
Plastic was inevitable. It took hundreds of years to perfect, but we built a system based on profit, convenience, productivity and markets. Markets are extremely good at sniffing out problems that can be solved with transactions.
Search Engine Journal
AUGUST 11, 2022
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal. Digital Strategy
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