Trending Articles

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10 Tips For Improving Your Site's SEO in 2023

Aspiration Marketing

If you're one of the few who have managed to optimize your website and keep it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute.

SEO 226
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30+ Remarkable Twitter Statistics to Be Aware of in 2023

Hubspot Marketing

Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable.

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How to Create NPS Surveys with HubSpot Service Hub

Aspiration Marketing

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service.

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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer Marketing

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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3 Fundamental Editorial Standards for Any Serious Publication

CopyBlogger

I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger. Content Marketing Editing Featured

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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading → Company News

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21 AI Tools for Marketers

Practical eCommerce

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more. The post 21 AI Tools for Marketers appeared first on Practical Ecommerce. Content Marketing

eCommerce 104
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Google Bard: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

SEO 143
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How To Make Your Next Thought Leadership Program a Success

Content Marketing Institute

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading → Company News

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Best Email Extractor from Website Tools for 2023

Customers.ai

Building an email list without an email extractor from your website can feel like this: Even if you can get a big list, it’s often not the right list. Doing it the traditional way is time-consuming, difficult, and yields bad results. That’s a pretty bad trifecta! Thankfully, Customers.ai

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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5 MUST DO LinkedIn Profile Tips That Pay Off Forever)

Calvyn Lee Blog

LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success.

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41 Instagram Features, Hacks, & Tips Everyone Should Know About

Hubspot Marketing

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we've compiled them all, here.

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A Century After Prohibition, US Congress Targets TikTok

David Meerman Scott

The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

Gen Z 83
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it. Continue reading → Company News

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How I Use AI Writing Tools as a Content Writer

Buffer Marketing

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant.

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How to Use AI Tools to Strengthen Your Email Campaigns

Influence & Co

Email marketing is an invaluable tool for any business looking to drive sales and generate leads. In fact, 64% of small businesses rely on email marketing to connect with customers. Content Marketing

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Unlocking Success: How a Fractional CMO Can Help Build and Strengthen Your Marketing Team

yorCMO

The post Unlocking Success: How a Fractional CMO Can Help Build and Strengthen Your Marketing Team appeared first on yorCMO. Dave Blanchard yorCMO

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal. Ask an SEO

SEO 125
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2023 Survey: Local search ranking factors

Search Engine Land

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details.

SEO 117
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Land in Your Subscriber’s Inbox

Campaign Monitor

When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered.

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Best Marketing Software for 2023

ConsumerTalk

cpg Advertising marketing CPG Trends Brand Marketing Digital Marketing

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster

Search Engine Journal

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal. News SEO

SEO 125
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Amid Headwinds, SpyGuy Doubles Down

Practical eCommerce

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more. The post Amid Headwinds, SpyGuy Doubles Down appeared first on Practical Ecommerce. Google Ads Podcast

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8 email editing improvements that make writing emails super fast in AWeber

AWeber

Email is an effective and intimate way to connect with your audience. You put thought, effort, heart and soul into the messages you send to build connections, share what you’ve made, and ultimately earn a living.

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Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success

Hubspot Marketing

"I got lucky." "I I don't belong here." "I'm I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive.

SEO 114
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10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond via @sejournal, @gregjarboe

Search Engine Journal

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.”

SEO 120
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Kuno Creative Earns Three HubSpot Accreditations

Kuno Creative

Kuno Creative was recently recognized for our commitment to client success through earned accreditations in HubSpot Onboarding, HubSpot CRM Implementation and HubSpot Platform Enablement.

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted.

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A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.