Aspiration Marketing

OCTOBER 10, 2024

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketing 183

Marketing Marketers 183

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).

User-Generated 101

User-Generated Promotion Marketing Marketers 101

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 123

Retail User-Generated Price Product 123

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own.

Video Marketing 118

Video Marketing Marketing Marketers Fashion 118

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

SocialPilot

OCTOBER 8, 2024

There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.

SEO 110

SEO Customer Management Product 110

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 105

Content Marketing Marketing Marketers 105

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.

CMO 108

CMO Marketing Automation Platform Marketing Marketers 108

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.

Product 98

Product Manufacturing User-Generated Entertainment 98

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Analytics 109

Analytics User-Generated Transform eCommerce 109

Content Marketing Institute

OCTOBER 10, 2024

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

Content Marketing 99

Content Marketing Marketing Marketers 99

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Aspiration Marketing

OCTOBER 9, 2024

The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.

Customer 164

Customer 164

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

Manufacturing 87

Manufacturing B2C eCommerce Marketing 87

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance.

SEO 108

SEO User-Generated Management Digital Marketing 108

Content Marketing Institute

OCTOBER 11, 2024

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

User-Generated 92

User-Generated Marketing Marketers 92

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Aspiration Marketing

OCTOBER 7, 2024

Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce unlocks a limitless shopping experience. As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates.

eCommerce 151

eCommerce Branding Customer Social Media Marketing 151

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Transform 104

Transform Marketing Marketers Advertising 104

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.

Non-Profit 88

Non-Profit Health Food Energy 88

Search Engine Land

OCTOBER 8, 2024

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or handle marketing in-house, finding cost-effective strategies is crucial.

CRM 94

CRM Energy User-Generated Price 94

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 82

Gen Z Branding Millennials Entertainment 82

Content Marketing Institute

OCTOBER 7, 2024

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

Marketing Strategy 89

Marketing Strategy Marketing Marketers 89

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

Advertising 106

Advertising Advertisers User-Generated Analytics 106

Buffer Marketing

OCTOBER 10, 2024

Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story.

Product 86

Product Promotion Branding Customer 86

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May.

Advertising 87

Advertising Advertisers User-Generated Analytics 87

Hootsuite

OCTOBER 9, 2024

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Customer 77

Customer Food Transform User-Generated 77

Hubspot Marketing

OCTOBER 8, 2024

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. ( Oprah !) As someone whose dance moves resemble a malfunctioning robot, I'll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is a community architect, public speaker, and entrepreneur, and she helps businesses (like Meta, Nike, and Campbell’s) create stronger communities within their

Energy 80

Energy Product Management Customer 80

CopyBlogger

OCTOBER 7, 2024

There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.

Branding 81

Branding 81

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Buffer Marketing

OCTOBER 9, 2024

Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.

Health 82

Health Finance Education Food 82

Search Engine Land

OCTOBER 7, 2024

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.

User-Generated 89

User-Generated Millennials Fashion Education 89

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 80

Branding SEO User-Generated Price 80

Social Media Examiner

OCTOBER 10, 2024

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? In this article, you'll discover a 5-step process for developing powerful B2B product positioning. This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article. Why Product […] The post B2B Product Positioning: How to Be Certain Your Product Sells appeared first on Social Media Examiner.

Product 70

Product Social Media Marketing Marketing Marketers 70

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Customer