Aspiration Marketing
SEPTEMBER 12, 2024
For those who know about SEO, weaving keywords into your content isn't just smart—it's essential. Yet, there's a sneaky pitfall that even the most diligent businesses might stumble into keyword cannibalization. This misstep can quietly nibble away at your SEO success. So, to avoid this common pitfall, let's discuss keyword cannibalization and how to prevent it.
Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
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Hubspot Marketing
SEPTEMBER 9, 2024
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.
Search Engine Land
SEPTEMBER 11, 2024
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google said. “We know that many people, including those in the research community, value being able to see previous versions of webpages when available.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
The CMO Survey
SEPTEMBER 13, 2024
The post Study Finds 7 in 10 Organisations Now Use Marketing Technologies and Gen AI appeared first on The CMO Survey.
Aspiration Marketing
SEPTEMBER 11, 2024
So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves? This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 12, 2024
First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact.
Martech
SEPTEMBER 12, 2024
Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.
Content Marketing Institute
SEPTEMBER 11, 2024
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
Aspiration Marketing
SEPTEMBER 9, 2024
Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. A sizable portion of internet shoppers start their item searches on Amazon. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The CMO Survey
SEPTEMBER 9, 2024
The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.
Search Engine Land
SEPTEMBER 10, 2024
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters.
Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Content Marketing Institute
SEPTEMBER 13, 2024
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Aspiration Marketing
SEPTEMBER 10, 2024
Have you ever wondered how your website compares to competitors in organic search? SEO share of voice can give you a powerful answer. We'll explain SEO share of voice, why it matters, and how to calculate it using practical tools.
Sprout Social
SEPTEMBER 12, 2024
As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.
Search Engine Land
SEPTEMBER 13, 2024
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received a negative Google review at some point or another – many of which are spam, fake, or completely unreasonable.
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
David Meerman Scott
SEPTEMBER 9, 2024
When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.
Social Media Examiner
SEPTEMBER 12, 2024
Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a […] The post Brand Video Strategy: Building Instant Connections With Your Future Customers appeared first on Social Media Examiner.
Hubspot Marketing
SEPTEMBER 13, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way.
Search Engine Land
SEPTEMBER 9, 2024
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
Content Marketing Institute
SEPTEMBER 12, 2024
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
Buffer Marketing
SEPTEMBER 11, 2024
It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.
Hubspot Marketing
SEPTEMBER 11, 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Search Engine Land
SEPTEMBER 11, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
The LeadG2 Blog
SEPTEMBER 10, 2024
The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these functions effectively, organizations can experience a boost in revenue generation, heightened levels of customer satisfaction, and the development of a cohesive company culture. Achieving this alignment necessitates a well-thought-out strategy and meticulous execution.
Social Media Examiner
SEPTEMBER 10, 2024
Want to save time and increase efficiency in your business? Looking for practical ways to implement AI automation in your daily operations? In this article, we explore how to use AI automations to speed up your work. Why AI Automation Matters In today's fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning […] The post AI Automation: How to Speed Up Your Work appeared first on Social Media Examiner.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
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