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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

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4 Seasonal Email Ideas to Engage Customers All Year Round 

Aspiration Marketing

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.

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Breakdown of GTM Ops vs. MOPs vs. RevOps

The Marketing Operations Leader

In this edition: Breakdown of GTM Ops vs. MOPs vs. RevOps The Power of the Full Stack Marketer (Also Podcast Episode) Poll: What is Everyone’s Long-Term Martech Career Goal Exclusive For Paid Subscribers : Why It’s Not Enough To Be Operations Managers - We Must Become Internal Operations Consultants This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill ou

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ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Martech

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How to Find Your Top Converting Articles: 3 Steps Using GA4 and AI

Orbit Media Studios

By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. The Page path report is sorted by sessions so its all right there. Most marketers know their most visited articles. Its hard to see what content drives conversions. There isnt a report in GA4 that shows the conversion rates of your articles.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Lets be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much?

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The New Marketing Ops Maturity Model

The Marketing Operations Leader

In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data?

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5 things marketers can do to abolish data silos

Martech

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.

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The Future of SEO: Predictions and Emerging Trends

Marketing Insider Group

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.

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Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Hubspot Marketing

90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. We all take it for granted. Except maybe we shouldn't. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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7 CRO Mistakes to Avoid (and How to Fix Them)

Aspiration Marketing

Is your website a revolving door? Visitors come and go, but few become paying customers. It's a common problem, but a solvable one. This is where conversion rate optimization (CRO) comes init's the practice of turning website visitors into loyal customers. Without it, you're leaving money on the table. Let's dive into some common CRO mistakes that could be plaguing your business.

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What Marketers Would Do With an Extra $1 Million

The CMO Survey

The post What Marketers Would Do With an Extra $1 Million appeared first on The CMO Survey.

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Despite challenges, marketers say retail media is the channel of choice

Martech

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.

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10 Best Pricing Software and Tools to Consider in 2025

Zumvu

Pricing is a very crucial aspect of every business. Optimized pricing strategy ensures greater profitability, and competitiveness. Manual pricing adjustment has become increasingly irrelevant due to continuously changing market trends and shifting consumer behaviors.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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The Content Collaboration Framework That Earned HubSpot 6 Million Views

Hubspot Marketing

It wasn't too long ago that we werent collaborating much across Marketing. If I published a blog post on SEO strategy, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren't creating content cohesively across different verticals. Lets be honest: We'd grown too large. On the Blog team, this also meant we had limited non-organic channels to use to get our posts in front of the right audiences.

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5 Ways HubSpot ABM Can Supercharge Your Sales and Marketing Alignment

Aspiration Marketing

Account-based marketing (ABM) is a focused approach to B2B marketing where high-value accounts are prioritized and treated as individual markets. However, for ABM to truly thrive, strong sales and marketing alignment is essential. This alignment ensures that both teams work together, targeting the same accounts with a consistent message and a coordinated strategy.

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TikTok for Business: The Ultimate Playbook for 2025

Buffer Marketing

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

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How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

Content Marketing Institute

Take the lead on innovation and creation with your brands content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see queen bee Regina George wearing army pants and flip-flops, they decide to do the same. Its absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously.

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Beyond English: Top 3 Languages to Target for Business Growth

Aspiration Marketing

Imagine losing a key business deal because of a simple mistranslationit happens more often than you think. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.

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Valentine’s Day 2025: How brands can connect with buyers

SmartBrief - Marketing

Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Balancing the human-to-AI mix in B2B marketing

Martech

If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t

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How Workflow Automation in CRM Can Boost Efficiency

Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

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How to Do a Website Audit in 5 Steps (+ Checklist)

Backlinko

A website audit helps you find what’s holding your site back. It highlights technical issues that affect your rankings and UX problems that hurt conversions. In this guide, I’ll walk you through five essential steps to maximize your sites performance. And to make it easier, Ive created a free website audit checklist that you can refer to as you follow along.

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9 Time-Saving Tools to Support Creators in 2025

Buffer Marketing

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Top Tips to Optimize Sales Processes for PEO Organizations

The LeadG2 Blog

Unlock the full potential of your Professional Employer Organization (PEO) revenue operations by implementing these proven strategies designed to streamline your sales processes. By doing so, you can not only enhance efficiency but also significantly boost your overall success. These strategies are grounded in methodologies that have been tested and refined to ensure optimal performance.

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Lessons learned from martech wins

Martech

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

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A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.