Aspiration Marketing

JULY 17, 2025

A well-crafted email has the power to cut through the constant digital chatter and forge meaningful connections with your audience, ultimately driving valuable conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.

Email Marketing 113

Email Marketing Marketing Marketers 113

The Drum

JULY 17, 2025

Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what they said – unfiltered, relevant and urgent. “We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut's managing director, Marwa Khalife.

CMO 111

CMO Branding Global Marketing Marketing 111

Aspiration Marketing

JULY 16, 2025

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.

Personalized Marketing 233

Personalized Marketing Transform Marketing Marketers 233

Buffer Marketing

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.

User-Generated 125

User-Generated Place Branding Analytics 125

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.

Health 63

Health Management Product Customer 63

Neil Patel

JULY 11, 2025

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

CRM 60

CRM Whitepaper Analytics Education 60

Buffer Marketing

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

User-Generated 93

User-Generated Marketing Marketers Analytics 93

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.

Analytics 60

Analytics PR Transform User-Generated 60

Set Up

JULY 16, 2025

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

Finance 52

Finance Customer Acquisition PR Marketing 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes.

Price 73

Price Marketing Automation Platform CRM Customer Journey 73

Seth's Blog

JULY 15, 2025

Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.

Law 155

Law Price 155

Buffer Marketing

JULY 15, 2025

LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z 84

Gen Z Thought Leadership User-Generated Millennials 84

Hootsuite

JULY 15, 2025

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.

Analytics 61

Analytics Key Performance Indicator Marketing Marketers 61

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Hubspot Marketing

JULY 14, 2025

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands.

CMO 97

CMO Marketing Marketers Communications 97

Martech

JULY 14, 2025

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.

Energy 60

Energy Marketing Marketers Performance Marketing 60

SMA Marketing

JULY 17, 2025

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results.

SEO 52

SEO User-Generated Food Retail 52

Search Engine Journal

JULY 10, 2025

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

SEO 111

SEO Marketing Marketers Digital Marketing 111

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Sprout Social

JULY 15, 2025

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

Analytics 112

Analytics User-Generated Influencer Marketing Branding 112

The Drum

JULY 14, 2025

As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, growing fandom, and shifting investment from hype to sustained impact. Women’s sports advertising has surged in recent years, but industry voices are calling on brands to look past major events and high-profile players to build more consistent, sustainable partnerships.

Advertisers 76

Advertisers Advertising Branding Marketing 76

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

Shoppers 78

Shoppers Transform eCommerce Retail 78

Hubspot Marketing

JULY 14, 2025

Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.

Retail 97

Retail CRM Price Customer Journey 97

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Marketing Insider Group

JULY 15, 2025

You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.

SEO 65

SEO Analytics Advertisers Advertising 65

Hootsuite

JULY 15, 2025

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO 59

SEO Copywriting Price User-Generated 59

The Drum

JULY 17, 2025

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

Transform 59

Transform Advertising Advertisers Branding 59

Martech

JULY 15, 2025

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.

Transform 76

Transform User-Generated Marketing Marketers 76

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. With over 5.31 billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. And here’s where most marketers hit a wall: the content is great, but it’s not reaching the right feeds.

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

Welcome Software

JULY 14, 2025

Everyone's talking about AI-generated content. But no one is really talking about who's left holding the bag when it's time to execute. What you’ll learn in this post: Why most generative AI tools fall short when it comes to real marketing execution The five pillars that make Optimizely Opal a uniquely execution-ready AI system How leading brands like Diligent use Optimizely Opal to scale campaigns and content without scaling teams What agentic AI means, and why it’s the future of ma

Marketing 59

Marketing Marketers CMO Customer Journey 59

Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions.

Transform 58

Transform Social Media Marketing User-Generated Marketing 58