Trending Articles

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What is Guest Blogging, and How Does it Work?

Aspiration Marketing

Did you know guest blogging can increase website traffic by a staggering 50%? It's true! Guest blogging is a powerful content marketing strategy that can benefit both businesses and individual bloggers.

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The Consumer Insights Advantage: How CMOs can Stay Ahead in a Data-Driven World

The CMO Survey

The post The Consumer Insights Advantage: How CMOs can Stay Ahead in a Data-Driven World appeared first on The CMO Survey.

CMO 100
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13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Search Engine Land

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.

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How to bridge the gap between creative marketers and marketing analysts

Martech

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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AI Workflows: How to Get Started

Social Media Examiner

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.

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Chinese Brands: Amazon vs. Temu or Build Your Own Website?

Aspiration Marketing

Are you dreaming of expanding your Chinese brand into the vast North American market? Congratulations! You're on the right track. North America boasts a thriving e-commerce scene, with millions of potential customers eager to discover exciting new products. But with established giants like Amazon and the rising star Temu, navigating this landscape can feel daunting.

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Is 2024 the year of Reddit for Google SEO?

SmartBrief - Marketing

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

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AI is a game changer, but not generative AI

Martech

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

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B2B Content Marketing: What is SCQA and How Does it Help Readers?

Aspiration Marketing

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch. But what if there was a framework that could transform your content strategy, ensuring it resonates with your audience and keeps them glued to the screen?

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying article concluding that you should never focus on SEO , stating: “The only reasonable move is to invest in the sources of influence to which your audience pays attention: social accounts they follow, YouTube channels they

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Why I Started Charging More for After-Hours Work — and How It's Improved My Business

Buffer Marketing

Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked. Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work.

PR 101
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Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing

Marketing Sherpa

Action Box: Optimize your marketing with MeclabsAI – affordable, instant, expert help At Meclabs Institute (MarketingSherpa’s parent organization), we offered (expensive) conversion marketing services. Thanks to AI advances, we put our patented methodology derived from 10,000 marketing experiments into MeclabsAI.

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Confessions from email jail

Martech

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy.

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Google’s auto-pause for idle keywords: overreach or overdue?

Search Engine Land

A short while after Google announced it would pause low-activity keywords , the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans to automatically pause long-idle ad keywords have sparked debate among marketers – some see it as overreach, while others say it’s overdue account maintenanc

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Selling More With Instagram: A Proven Organic Strategy

Social Media Examiner

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. The Power of Instagram for Selling In today's digital age, businesses are always looking for […] The post Selling More With Instagram: A Proven Organic Strategy appeared first on Social Media Examiner.

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Is It OK for Platforms to Train Their AI With Your Content?

Content Marketing Institute

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

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7 value-added assets to engage and upsell customers

Martech

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

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How to Write a Letter of Recommendation [+ Free Template]

Hubspot Marketing

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal.

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Agile SEO: A playbook for online brand management

Search Engine Land

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens.

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Unsexy Products: Trending in Beauty Influencer Marketing

Traackr

Learn about the latest TikTok trend, “unsexy products”, and what insights it sheds on consumer behavior and beauty influencer marketing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

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Oracle says goodbye to the adtech business

Martech

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

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How to Transition to a Monthly Recurring Revenue Model

Social Media Examiner

Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? In this article, you’ll discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success. The Pitfalls of the Feast-Or-Famine Cycle […] The post How to Transition to a Monthly Recurring Revenue Model appeared first on Social Media Examiner.

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Head of Google Search: AI mistakes won’t prevent progress

Search Engine Land

Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

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What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Content Marketing Institute

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

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What Pega GenAI tools might mean for marketers

Martech

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

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I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

Hubspot Marketing

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI) , you no longer have to be a lifelong creative to turn an idea into a visual reality.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.