- Ariyh
- Posts
- Make an ounce worth more than an ounce
Make an ounce worth more than an ounce
People are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.g. 6 pieces, not 0.5 ounces)
Topics: Product | Brand & Strategy | Pricing
For: B2C, B2B Friendly
Research date: March 2022
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events