Marketing Pro Pulse

Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

JANUARY 12, 2023

One of the most significant ways that AI will disrupt the publishing industry is through the creation of “robo-authors.” ” What are ‘robo-authors’? The use of robo-authors could significantly lower the cost of producing written content, as they do not need to be paid or given benefits.

Transform

Transform User-Generated Non-Profit Communications

Did Your Semrush Authority Score Change On Jan 31, 2023? Here's why

Aspiration Marketing

JANUARY 31, 2023

Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. However, one recent development that has taken the SEO community by storm is the new Authority Score. However, one recent development that has taken the SEO community by storm is the new Authority Score.

SEO

Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author

Search Engine Roundtable

NOVEMBER 18, 2022

Google's John Mueller was asked about the impact of changing the author's name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author's name and (3) do not randomly change author names.

EU authorities ban Meta from using personal data for advertising

Martech

NOVEMBER 2, 2023

The decision follows a request in September from Norway’s Data Protection Authority that the EDPB apply Norway’s ban on Meta’s processing of personal data to the entire EEA. The Norwegian authority has said Meta’s plans for paid subscriptions are likely illegal. Get MarTech! In your inbox.

Advertising

Advertising Advertisers Customer Marketing

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy! where should you start?

Direct Mail

9 Ways to Successfully Achieve Brand Authority

Scoop.it!

JANUARY 11, 2024

Even if their product is great, a business that fails to build authority in the digital space will get lost in the shuffle. Only with a strategy to build the brand across all channels can marketers create brand authority. High-quality content creation is a great way to establish brand authority. Image sourced from g2.com

Branding

Branding Thought Leadership B2C User-Generated

Did Your Semrush Authority Score Change On Jan 31, 2023? Here's why

Aspiration Marketing

JANUARY 31, 2023

Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. However, one recent development that has taken the SEO community by storm is the new Authority Score. However, one recent development that has taken the SEO community by storm is the new Authority Score.

SEO

What Is Domain Authority and Why Is It Important?

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. But what is domain authority? After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods. What Is Domain Authority? How is it measured?

SEO

SEO Place Branding Marketing

How Google may identify and evaluate authors through E-E-A-T

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. How can Google identify authors and attribute content? How can Google identify authors and attribute content?

User-Generated

User-Generated SEO Education Place

Author Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

SEPTEMBER 22, 2021

Does author authority impact your organic search rankings? The post Author Authority: Is It a Google Ranking Factor? Learn whether search engines really care about who created the content and if it impacts ranking algorithms. appeared first on Search Engine Journal.

SEO

Navigating the Nonfiction Author Journey

Duct Tape Marketing

SEPTEMBER 13, 2023

Navigating the Nonfiction Author Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Honorée Corder In today’s episode of the Duct Tape Marketing Podcast, we’re joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University.

Automobile

Automobile Transform Law Place

Google Search Updates: About This Author, Diverse Views, + More via @sejournal, @MattGSouthern

Search Engine Journal

MARCH 28, 2023

Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.

SEO

New Google Author Markup Best Practices For Article Structured Data

Search Engine Roundtable

JUNE 2, 2022

Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.

Communications

Moz debuts new metric, Brand Authority, to measure brand strength

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Brand Authority combines all this data and scales it against the strongest known brands.”

Branding

Branding PR SEO Price

Big Sites and Website Authority via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 15, 2021

Google's John Mueller answers question about big sites and "authority" The post Big Sites and Website Authority appeared first on Search Engine Journal.

SEO

Omnichannel authoring and delivery is key to marketers' success

Welcome Software

OCTOBER 5, 2023

Here are four big shortcomings marketing organizations are facing, and how Optimizely's new Omnichannel Authoring & Delivery capabilities within our Content Marketing Platform can make your omnichannel strategy — and execution — successful.

Marketing

Marketing Marketers SEO Content Marketing

How to use location-specific authority content for SEO

Search Engine Land

JUNE 22, 2023

They are not the same, and you want to utilize both for their unique benefits Location page : Lasting, informative content about the area, including general information, top destinations, activities, points of interest, and popular neighborhoods – anything that shows you as an authority in that area.

Real Estate

Real Estate SEO CRM Price

Domain Authority is dead: Focus on SEO content that ranks

Martech

MARCH 28, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump. Click here to view more MarTech webinars.

SEO

SEO Performance Marketing Marketing Marketers

Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Search Engine Journal

MAY 23, 2023

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO

Google launches new topic authority system to better surface news content

Search Engine Land

MAY 23, 2023

Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google explained that the topic authority system looks at a number of signals to understand the expertise of a publication in a specific area of interest. Why we care.

Finance

Finance Health Search Marketers Marketing

Book Authors Want To Get Published? 3 Experts Spill What You Need To Know

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Marketing

Marketing Marketers

Topical Authority: What Is It, & How Does It Work?

Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

SEO

SEO Digital Marketing Place Customer

Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

Search Engine Land

MARCH 28, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

SEO

SEO Whitepaper Marketing Marketers

How to Claim Your Google News Author Knowledge Panel

Neil Patel

JULY 28, 2021

As an author, you could be that news source. One way is to claim your Google News author knowledge panel. What Is a Google News Author Knowledge Panel? What Is a Google News Author Knowledge Panel? Information that appears in your author knowledge panel is pulled from Google’s Knowledge Graph.

Real Estate

Real Estate User-Generated Management Branding

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 9, 2021

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

SEO

Build authority and dominate organic search like a boss by Cynthia Ramsaran

Search Engine Land

JULY 5, 2023

Register and attend “Build Authority and Dominate Organic Search Like A Boss,” presented by DemandJump. The post Build authority and dominate organic search like a boss appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

SEO

SEO Marketing Strategy Whitepaper Marketing

Amplify B2B Content Visibility, Authority, and ROI With Strategic SEO Integration [Sponsored]

Content Marketing Institute

AUGUST 29, 2023

Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI. While B2B and B2C consumers are fundamentally the same, their buying processes aren’t.

SEO

SEO B2C

What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

Search Engine Journal

AUGUST 20, 2022

Knowing when to use topical authority will help you rank higher than your competitors. Let's dig into everything you need to know about topical authority. The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

SEO

What is a Good Domain Authority? Find Out How it Benefits your SEO Strategies

Rock Content

JUNE 22, 2023

Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent position. But the million-dollar question is: exactly what is a good Domain Authority? What is Domain Authority? In simple terms, Domain Authority can be defined as the importance of a site in its niche.

SEO

SEO Price Digital Marketing Branding

Instagram Lets Users Co-Author Content & Share Likes via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 20, 2021

The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal. Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user.

Should You Worry About Domain Authority? Learn to Read and Use This SEO Metric Effectively

Rock Content

SEPTEMBER 18, 2023

Have you ever wondered about the importance of domain authority in your SEO strategy ? In this article, we’ll delve into domain authority in detail. Keep reading and learn how to effectively utilize domain authority. What Is Domain Authority? In other words, domain authority isn’t a ranking factor.

SEO

SEO Content Marketing Marketing Marketers

Omnichannel authoring and delivery is key to marketers' success

Welcome Software

DECEMBER 21, 2023

Here are four big shortcomings marketing organizations are facing, and how Optimizely's new Omnichannel Authoring & Delivery capabilities within our Content Marketing Platform can make your omnichannel strategy — and execution — successful.

Marketing

Marketing Marketers SEO Content Marketing

Google Discover Also Let's You Hide Content From Authors

Search Engine Roundtable

AUGUST 24, 2022

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes it, despite where it might be published.

Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?

Rock Content

MAY 31, 2023

Well… Google Topic Authority is not a new subject. So, I’ve put together a brief introduction to Google Topic Authority here and then we’ll talk a little more about how brands and SEO professionals can take advantage of this system. What is Google Topic Authority? E-A-T (which is now E-E-A-T, right?)

Copywriting

Copywriting Health SEO Place

Is Author Expertise Important To Google’s Algorithm? via @sejournal, @martinibuster

Search Engine Journal

FEBRUARY 21, 2022

Google's John Mueller answers the question of whether author expertise is important to Google's algorithm. The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.

SEO

Google Discover With Author Names Instead Of Site Name

Search Engine Roundtable

AUGUST 15, 2022

Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but a couple of savvy Google Discover users noticed this over the weekend.

Domain Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

OCTOBER 25, 2021

Do you think Domain Authority is a ranking factor and helps websites rank in search engines? The post Domain Authority: Is It a Google Ranking Factor? Read about our verdict here. appeared first on Search Engine Journal.

SEO

Author Archive Pages And E-A-T via @sejournal, @martinibuster

Search Engine Journal

JANUARY 4, 2022

Google's John Mueller answers what effect would no-indexing author archives have on E-A-T The post Author Archive Pages And E-A-T appeared first on Search Engine Journal.

SEO

Google launches Perspectives, About this author and more ways to verify information

Search Engine Land

MARCH 28, 2023

Launching About this author. Here is what it looks like: About this author. The About this author will be in the About this result. So maybe your authors might matter a bit more with this feature? What’s new. Google is: Rolling out the About this result globally. Launching Perspectives for top stories. Dig deeper.

SEO

Google: You Don’t Need To Be An Authority To Rank via @sejournal, @MattGSouthern

Search Engine Journal

DECEMBER 13, 2021

Not all websites need to be seen as authorities in order to rank well in search results, says Google's Search Advocate John Mueller. The post Google: You Don’t Need To Be An Authority To Rank appeared first on Search Engine Journal.

SEO

Outbound Links to Authority Sites Good For SEO? via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 5, 2021

Google's John Mueller discusses the practice of linking out to authoritative sites for SEO purposes The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine Journal.

SEO

TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

JULY 5, 2022

The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal. How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw.

SEO

SEO Marketing Marketers

How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull

Search Engine Journal

SEPTEMBER 1, 2021

Looking for author bio writing tips? The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal. Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here.

SEO

SEO Content Marketing Marketing Marketers

You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

Content Marketing Institute

AUGUST 11, 2023

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands. Continue reading →

Branding

Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Did Your Semrush Authority Score Change On Jan 31, 2023? Here's why

Trending Sources

Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author

EU authorities ban Meta from using personal data for advertising

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

9 Ways to Successfully Achieve Brand Authority

Did Your Semrush Authority Score Change On Jan 31, 2023? Here's why

What Is Domain Authority and Why Is It Important?

How Google may identify and evaluate authors through E-E-A-T

Author Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Navigating the Nonfiction Author Journey

Google Search Updates: About This Author, Diverse Views, + More via @sejournal, @MattGSouthern

New Google Author Markup Best Practices For Article Structured Data

Moz debuts new metric, Brand Authority, to measure brand strength

Big Sites and Website Authority via @sejournal, @martinibuster

Omnichannel authoring and delivery is key to marketers' success

How to use location-specific authority content for SEO

Domain Authority is dead: Focus on SEO content that ranks

Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Google launches new topic authority system to better surface news content

Book Authors Want To Get Published? 3 Experts Spill What You Need To Know

Topical Authority: What Is It, & How Does It Work?

Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

How to Claim Your Google News Author Knowledge Panel

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Build authority and dominate organic search like a boss by Cynthia Ramsaran

Amplify B2B Content Visibility, Authority, and ROI With Strategic SEO Integration [Sponsored]

What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

What is a Good Domain Authority? Find Out How it Benefits your SEO Strategies

Instagram Lets Users Co-Author Content & Share Likes via @sejournal, @MattGSouthern

Should You Worry About Domain Authority? Learn to Read and Use This SEO Metric Effectively

Omnichannel authoring and delivery is key to marketers' success

Google Discover Also Let's You Hide Content From Authors

Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?

Is Author Expertise Important To Google’s Algorithm? via @sejournal, @martinibuster

Google Discover With Author Names Instead Of Site Name

Domain Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Author Archive Pages And E-A-T via @sejournal, @martinibuster

Google launches Perspectives, About this author and more ways to verify information

Google: You Don’t Need To Be An Authority To Rank via @sejournal, @MattGSouthern

Outbound Links to Authority Sites Good For SEO? via @sejournal, @martinibuster

TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull

You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

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