Litmus Acquires Kickdynamic

We are thrilled to announce that Litmus has acquired Kickdynamic, a leading AI-driven dynamic content automation solution.

It’s no secret that personalization and automation are essential to a successful marketing strategy, but creating that dynamic email content is no easy task. Per our 2021 State of Email report, 9 in 10 marketers believe personalization is not just important, but imperative to their overall business strategy. Why? Because 80% of customers are more likely to make a purchase from a brand that provides personalized experiences.

The Kickdynamic solution makes it easy for marketers to create truly unique and individualized email experiences at scale, cultivating customer loyalty and boosting revenue, with their product offerings:

• Content Automation
  The Content Automation tool lets marketers get powerful results with uniquely personalized, engaging email experiences that convert by pulling data from your CRM, product feeds, and more to automatically generate endless email variations from a single HTML tag, making it easier than ever to create true 1-to-1, individualized subscriber experiences.

• Predictive Recommendations
  Kickdynamic’s predictive recommendation engine, Lynx, helps marketers boost engagement and unlock revenue potential with AI-driven email content. This intelligent product recommendation engine lets marketers serve products based on subscriber behavior data, most viewed or purchased products, similar options, and more in near real-time.

Here at Litmus, our mission is to help email marketers get the most out of their email marketing and boost revenue by creating exceptional audience experiences at scale. Litmus and Kickdynamic together empower marketers to build, test, and collaborate on emails, while simultaneously addressing one of their top priorities and challenges – creating truly personalized email experiences at scale.

Again, we are very excited to welcome Kickdynamic to the Litmus family and look forward to joining forces to help marketers get the most out of their most dependable channel, email.

For additional information, check out our press release here.