Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO 52

SEO Analytics User-Generated Content Marketing 52

Martech

SEPTEMBER 20, 2024

Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. You use AI to outline, edit and perhaps even write sections of your blog posts. You estimate AI helps you complete the blog post in 30% less time.

Customer Acquisition 131

Customer Acquisition Fashion Marketers Marketing 131

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Once your blog post ranks on the first page of Google, it will likely generate traffic for months (or even years).

Branding 127

Branding SEO User-Generated Price 127

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Formats like blog posts, videos, infographics, and podcasts offer unique ways to deliver your message. The placement of your CTA can significantly affect its effectiveness.

Content Marketing 124

Content Marketing Marketers Marketing Analytics 124

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. For example, blog posts and infographics can attract top-of-funnel audiences. Content formats include: Blog posts : Great for in-depth information and SEO. And an email marketing campaign offering exclusive deals.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

Businesses Grow

JULY 17, 2024

I realized that I’d written more than 3,000 blog posts and had never written about curiosity. The two most important “soft skills” in marketing are empathy and curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing.

Marketers 117

Marketers Marketing Email Marketing Customer 117

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Businesses Grow

JANUARY 6, 2025

“I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. Or this blog post! “It’s terrifying,” he told me. I’m 80% replaced.”

Transform 131

Transform Traditional Marketing Education Branding 131

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Source Your website structure should be optimized across your site, including your blog. Heres an example.

SEO 134

SEO Gen Z Finance User-Generated 134

Customers.ai

DECEMBER 4, 2024

Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. Canva’s blog posts often feature content upgrades like downloadable templates for users looking to elevate their designs. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Scoop.it!

OCTOBER 31, 2024

million new blog posts published every day. For example, one easy way to point out everything your brand does better is to publish a long-form blog post that compares your service to its alternatives — like in the Best Unlimited Video Editing Services article by Vidpros. Source: idealnutrition.com.au

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

APRIL 3, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. And, to make you share this blog with a friend, I shouldnt tell you that only 1 in 1,000 readers share my blogs. At the time, most ads used shock and fear tactics to persuade kids.

Retail 122

Retail Marketers Marketing Advertisers 122

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. These AI tools dig into large amounts of data, recognize patterns, and produce content that mimics human-like creativity.

Transform 128

Transform Entertainment SEO Branding 128

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. For example, a rich blog post for a fintech company could be titled What is embedded finance? Remember that context matters a ton for LLMs for each piece of content (no matter the format).

SEO 114

SEO Logistics User-Generated Finance 114

Hubspot Marketing

NOVEMBER 26, 2024

For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” HubSpot’s free AI paragraph rewriter is great for this.

Social Media Marketing 107

Social Media Marketing Gen Z Marketers Marketing 107

Search Engine Land

AUGUST 1, 2024

Prepare for branded content strategy shifts Evergreen blogs and articles serving as high-funnel bounce points may become irrelevant with AI tools as sources of truth for general knowledge as summary and general knowledge decrease the need for a person to visit an article or blog. Branded searches will make more sense.

PR 88

PR User-Generated SEO New Technology 88

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. It’s this rubber tube,” she said. One end goes in the baby’s nose, the other goes in your mouth.

Copywriting 134

Copywriting Transform 134

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. This turns your site from an afterthought into an asset that generates leads and sales.

SEO 121

SEO Law User-Generated Analytics 121

Hubspot Marketing

JULY 12, 2024

For example, it’s not uncommon for the HubSpot Blog to see weekly readership fall around holidays. But that’s a blog for another day. Just remember that seasonality plays a part in the number of active members, and in how active they are, so don’t get too worried if this number rises and falls over time.

Management 117

Management Whitepaper Promotion Health 117

Scoop.it!

OCTOBER 2, 2024

Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

SEPTEMBER 12, 2024

To learn more about accessing untapped advertising opportunities, check out the full episode of Marketing Against the Grain below: This blog series is in partnership with Marketing Against the Grain, the video podcast.

Advertisers 119

Advertisers Advertising Transform CMO 119

Animalz blog

AUGUST 12, 2024

Then, I wrote a blog post about our process and how we go through it. There are probably five other blog posts I could write about all the subtopics that leak out of the posts I wrote originally. Do you find that social posts can be a test or inspiration for larger blog posts since blogs are a much bigger investment?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. He told me, “In my experience, native blog posts created with a regional SEO approach bring 4x more traffic on average than localized blog posts.” Here in the U.S.,

Customer 140

Customer Global Marketing Customer Journey Energy 140

Backlinko

NOVEMBER 18, 2024

This includes notes on the types of content that are ranking, such as blog posts or landing pages. Identify Relevant Secondary Keywords Add secondary keywords to help your blog post rank for more than just the primary keyword. Just like Backlinko, Relato holds its blog content to the highest standards. But how do you find them?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Scoop.it!

JULY 18, 2024

For example, one segment might prefer video content, and the other segment might prefer blog articles or user-generated content. Other channels, like Facebook, LinkedIn, blogs, and emails, tend to be more text-based. Consider what type of content each segment enjoys. Chances are, your customer segments will have channel preferences.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Trade Press Services Newsletter

MAY 1, 2025

Create buzz by teasing updates through email campaigns , social media posts, and blog content. Not every suggestion requires action, but patterns will point to the areas that matter most. Promote Treat your website relaunch like the major initiative it is.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Martech

SEPTEMBER 26, 2024

To quote Chris Penn ’s must-read blog post, “If this sounds like an app, it is. ‘AI Dig deeper: How to build interactive applications with generative AI “A lot of people think AI Agents are just chatbots, in the same way they think of ChatGPT as just a blog post writing tool,” again quoting Penn. What is an AI agent?

User-Generated 131

User-Generated Price Marketers Marketing 131

Orbit Media Studios

JANUARY 8, 2025

Pitch a guest post to a blog that your prospects trust. If the association has a directory that links to members or a blog that members can write for, thats good for SEO and referral traffic. In your content program, you can make your blog look more credible by showing the number of email subscribers or social media followers.

Copywriting 112

Copywriting Transform SEO Place 112

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions. I can take it!

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Search Engine Land

SEPTEMBER 27, 2024

RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Research and keyword analysis alone are two reasons to use Neuraltext to help you refine blog posts and create content briefs that you can pass off to your content team. Topics to cover.

SEO 119

SEO Transform User-Generated Analytics 119

Vertical Response

JULY 29, 2024

Different channels, such as email, websites, blogs, YouTube, and social media, can engage various segments of your audience in unique ways. Different content formats, such as video ads, press releases, and guest blogs, can reach diverse audience segments. Browse the rest of our blog for other marketing tips.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

AUGUST 26, 2024

You can input your blog post, article or any text content, and it will generate a video based on it. Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. The free plan includes basic features, though it adds a watermark.

Transform 126

Transform Influencer Marketing Product Product Marketing 126

Marketing Insider Group

JULY 22, 2024

Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. Keep in mind that the average visitor spends just 52 seconds reading a blog post, so you’ll need to work hard to capture their attention.

User-Generated 120

User-Generated Analytics Performance Marketing Promotion 120

Sprout Social

SEPTEMBER 23, 2024

For example, we know it wouldn’t be ethical to try and pass an AI-generated blog post off as written by a human. They set the standard for adhering to legal requirements and maintaining transparency about AI-generated content (even when it’s not legally required).

Transform 83

Transform Marketers Marketing Energy 83

Marketing Insider Group

OCTOBER 21, 2024

This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. Your job as a marketer isn’t to take a “set it and forget it” approach to your content. It’s to keep it alive, exciting and engaging. You need to consider all of the content that visitors see, right down to your headers and subheads.

Marketing Strategy 122

Marketing Strategy Marketers Marketing Influencer Marketing 122

Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. Thats why Ive branched beyond the usual scope of writing to start HubSpot's Blog Video Program.

Gen Z 111

Gen Z Millennials User-Generated Traditional Marketing 111

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)

Whitepaper 117

Whitepaper Thought Leadership Marketers Marketing 117