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Ann Handley
JUNE 17, 2023
The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial intelligence.” I kept thinking about it. That’s as absurd as our Toaster Oven friend complaining about the nuggets.
Aspiration Marketing
SEPTEMBER 30, 2023
"News of my death has been greatly exaggerated." A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.
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Search Engine Land
MARCH 13, 2024
I shared the SMX Next quote in about five forums and chat groups. Of the hundreds of SEOs who might have noted my invitation for discussion, about five replied with a serious response. The raters are given a copy of the Search Quality Rater Guidelines. Each has a potential audience in the hundreds to the thousands.
Hubspot Marketing
OCTOBER 19, 2022
The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. You’ll explore: What makes a good about page?
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Search Engine Land
FEBRUARY 13, 2024
For the longest time, I’ve avoided writing or talking about E-E-A-T. Why are you talking about E-E-A-T right now? It all started with this tweet where Sullivan says that the common elements of E-E-A-T SEOs talk about aren’t actually ranking factors. It's not a ranking factor. What do I mean by aggregate click data?
Search Engine Land
FEBRUARY 20, 2024
How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. When Google does release that update, we will, of course, write about it here.
Advertiser: ZoomInfo
Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.
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This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.
Advertiser: ZoomInfo
Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe. Wasteful technology and service spending.
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure.
Advertiser: ZoomInfo
Generally curious about the CI space? Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start?
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Yet, questions continue to linger about corporate progress. Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.
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