How Does Your Email Sound?
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribersâ inboxes. But have you ever asked yourself how your email sounds? Itâs not something we think about a lot, but itâs a critical component of email accessibility.
Can screen readers read emails?
The short answer is: Yes.
Screen readers and their underlying software translate the interface and content seen on a screen into audio. More and more people rely on screen readers to help them consume digital contentâincluding emailsâso optimizing your messages for screen readers is crucial for brands. You donât want your email to sound like a garbled mess that listeners canât understand or take action on.
With screen readers on the rise, the sound of your email matters
The World Health Organization estimates there are around 2.2 billion people with visual impairments, many of whom are considered blind. This has increased the need for screen readers to read content aloud, allowing people with low vision and blindness to use modern devices.
Founder and Executive Director of the free screen reading software NV Access, Mick Curran, said:
âFor those of us without sight, computers donât work straight out of the box. Software called a âscreen readerâ is needed to translate visual information verbally, so we can make sense of what is on screen. Screen readers open up so many doors and, for example, allow us to learn, interact, or shop online.â
Screen reader software isnât exclusive to people with disabilities, though. The recent proliferation of voice assistant softwareâlike Amazon Alexa, Appleâs Siri, and Google Assistantâmean that assistive technologies have effectively gone mainstream. According to industry tracker Voicebot.ai, smart speaker users rose to nearly 150 million in the U.S. alone in 2023. Their research also indicates that half of smart speaker owners respond positively to advertising they hear through their speaker.
More people than ever are using voice assistants to get news, do their shopping, and, yes, even check and reply to their emails. But, too often, brands donât consider the audible email experience and fail to make their emails accessible to screen readers.
This doesnât sound right: When emails donât work with screen readers
Screen readers work by looking at the underlying code of an interfaceâin our case, an emailâand translating it into audio for the user. For any online content, if your code isnât complying with accessibility best practices, the screen readerâs audio output may not be usable. But the quirkiness of email development comes with unique challenges for people relying on screen readers.
For example, many emails contain images. However, without ALT text, screen readers have no way of properly describing the image out loud.
Letâs look at this really simple email header from one of our own emails. This header contains an image of the Litmus logo without ALT text.
Hereâs how a screen reader will read out our email header, if we hadnât optimized it for accessibility.
That isnât very helpful, is it? Now imagine an email full of images. Subscribers would have to wade through a lot of markup garbage to get to the actual content. The screen readerâs audio would likely be unusableâand your emailâs content would be inaccessible for anyone relying on a screen reader.
âTrying to access content that doesnât comply with key accessibility best practices is a frustrating experience,â remarked James Boreham, General Manager at NV Access, âand many content creators arenât even aware that theyâre excluding a significant portion of their audience.â
Listen to how your email sounds on a screen reader in Litmus
The first step to optimizing your email for screen readers is knowing how your email actually sounds. In the end, you canât fix what you donât know!
Thatâs why weâve integrated NVDA, a leading open-source screen reader technology developed by NV Access that over 70,000 people rely on to consume digital content, into the Litmus platform.
Now, you have the power to listen to a screen reader recording of your email right within Litmus. As part of our accessibility optimization tools, our screen reader integration lets you check and optimize the screen reader performance of your email when you QA your campaign.
Integrating screen reader optimization into your email workflow has never been easier!
James Boreham shared, âGiving content creators insights into how screen readers translate their content helps surface the need for accessibility optimization to the people in charge of content creation. NV Access is supportive of more accessible and inclusive content being developed and distributed for blind and vision-impaired audiences.
We are excited to see how NVDA is used by companies like Litmus in this process.â
Sample a screen reader recording of the Litmus newsletter
Weâve used our new accessibility testing tools to optimize our newsletters for screen readers. Curious to hear how the result sounds? Listen to a screen reader recording of this newsletter.
Ready to start making your emails more accessible?
Accessibility checks for over 40 elements are available in every Litmus plan. Start your free trial and begin making your emails better for everyone.
Kat Roberts
Kat Roberts is a Customer Support Specialist at Litmus