This Month in Email: A Recap of Email Marketing News in May 2023

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing.

Let’s dive into the biggest headlines shaping the email industry in May 2023.

• 📰 News headlines
• 🤖 Beep boop. It’s robot time.
• 🧀 Did someone say cheese?
• 📊 Email Client Market Share

📰 News headlines

• Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail. Now you (and your brand) can be fancy, too. 
• Google will start deleting inactive accounts this December. Email marketers: something to note as you do any year-end list cleaning.
• Instagram now allows for ads in search results. There is no escape! They are coming. Ads, ads in all the feeds…
• The Online Marketing Rockstars (OMR) festival brought together some of the best marketing minds in Europe—and they sure got to ideating. 
• Creating an effective multilingual marketing campaign is way easier than it used to be. Check out these tips for making it happen. 
• Cloudy with a chance of subliminal messaging. Are you using the weather to your advantage when reaching consumers? 
• All hail the email newsletter. The email newsletter is riding the winds of marketing change smoothly, despite the best efforts of clickbait. 
• We’re all still looking for the best automation hacks. Have you tried these on for size?

🤖 Beep-boop. It’s robot time.

• OpenAI’s CEO Sam Altman testified before Congress, as lawmakers push to craft comprehensive guardrails to address growing concerns with artificial intelligence (AI).
• Does ChatGPT actually have reasonable email marketing content capabilities? Experts discuss. 
• Google is doing an AI-based search engine… and yes, there will be ads. Obviously. 
• AI claims to be here to serve, not replace us. Is that really true in practice? 
• Welcome to the Metaverse. The Metaverse adds AI to increase the realism of immersion and experiences.

🧀 Did someone say cheese?

• Kraft Singles are getting a rebrand! It’s cheese like you’ve never seen it before. (Thanks, Gen Z!)
• What’s the secret to a viral TikTok video? The answer might be a #cheesepull.
• “Two of life’s greatest pleasures are cheese and chocolate…so this collab was a no brainer”. Cheese truffles, y’all. Yes or no?

📊 Email Client Market Share

The top 10 most popular email clients of April 2023 (source: Litmus’ Email Client Market Share) are:

1. Apple: 58.96%
   1. Apple Mail Privacy: 56.46%
   2. Apple iPhone: 1.49%
   3. Apple Mail: 0.86%
   4. Apple iPad: 0.14%
2. Gmail: 28.04%
3. Outlook: 4.21%
4. Yahoo Mail: 2.89%
5. Google Android: 1.48%
6. Outlook.com: 0.67%
7. Samsung Mail: 0.17%
8. QQ Mail: 0.07%
9. Orange.fr: 0.07%
10. Web.de: 0.06%

Keep up with the latest in email

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