Setup Pulse - 1.22.24

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

What’s On The 2024 Budget?

In a report by Gartner, 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility. As CMOs are currently crafting their 2024 budgets, are they still considering "disruption" into their plans? 

Quick Glossary To Third-Party Cookie Updates

There’s a lot of overwhelming information going around regarding Chrome’s change in data collection. Here’s Digiday’s 2024 Google Chrome third-party cookie deprecation glossary to stay up-to-date regarding data updates + sound smart while you do it!

An Amazon Challenger Has Appeared

FedEx launched a new commerce platform called FDX. Their intent is to help businesses build the best possible experience from demand to post-purchase with services that simplify reaching customers, showing estimated delivery time on websites, handling carts, tracking packages, recording the carbon emission impact of deliveries + managing returns.

New + Noteworthy

CMO Roles Are Being Eliminated…Or Are They?

Companies like Etsy, Walgreens, Lowe's, Hyatt Hotels, McDonald's, Johnson & Johnson, Uber, Lyft + more have eliminated the CMO role, but it still exists…in a way. Since marketing is a growth-focused profession, it is more important than ever, but more CMO roles are falling under other CXO positions. Marketers who are “generalists” with operations + finance backgrounds tend to be more valuable as the digitization of the marketing profession advances.

Ad Of The Week

The Coca-Cola Company whipped up the perfect formula by partnering with The Bear showrunner, Christopher Storer, to air a delightful 90 second ad during the 75th Annual Emmys. 

Alex Ames, Senior Director of Content and Creative Excellence at Coca-Cola North America stated, "When we saw The Bear take home seven trophies at the Golden Globes, we knew we had to run the longform spot on this important night for the television industry.” 

This fast turnaround was the right call since everyone’s eyes are on The Bear, winner of six Emmy trophies, including Outstanding Comedy Series.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!