how-we-help 
Buffer Marketing
APRIL 2, 2024
I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. After a few months of rapid prototyping, we had created something I was pretty happy with, and we were curious if others would be interested in it as well.
Buffer Marketing
MARCH 5, 2024
I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success. How do you sell if your product is hidden somewhere on a bottom shelf?
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Influence & Co
SEPTEMBER 20, 2023
When SEO strategy comes up, people’s minds immediately go to on-site content. But optimization is an opportunity to align every element of your content marketing strategy around a collection of phrases that define your company, educate your audience at every turn, and advance your content marketing and overall business goals.
AWeber
AUGUST 18, 2022
At AWeber, we view onboarding a little differently than most. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — So we set aside dedicated time for you to develop meaningful relationships during your first week. At AWeber, our customers are at the forefront of everything we do.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Influence & Co
MAY 24, 2023
Telehealth has become one of the most-talked-about topics in the past few years. In fact, the U.S. telehealth market size was valued at just shy of $18 billion in 2020, and that number skyrocketed to $83.5 billion by the end of 2022.
Influence & Co
OCTOBER 12, 2022
MEADE , a management consulting firm, offers guidance to help digital, creative, and experiential marketing agencies scale their performance and achieve growth. This article was co-authored by Natalie Botkins and Paulette Squicimari.
Advertiser: ZoomInfo
Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
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This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. We break down how each metric is defined, calculated and how you can improve it. Sales effectiveness. Sales readiness. Sales engagement.
Speaker: DeAnna McIntosh, Retail Growth Strategist
In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. We must still find ways to be innovative in order to remain at the forefront of our customer's minds.
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