• Ariyh
  • Posts
  • Keep your product packaging simple

Keep your product packaging simple

People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)

Author

Thomas McKinlay
September 26, 2023

Topics: Product | Brand & Strategy
For: B2C, B2B Friendly
Research date: July 2023

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events