Google publishes Performance Max developer guide
The new guide offers simplified access to all the necessary information required to build PMax integrations.
Nicola Agius on March 22, 2024 at 12:34 pm | Reading time: 1 minute
Google released a dedicated guide for developers called the Performance Max developer guide.
The document is aimed at helping developers access the necessary information to build PMax integrations more easily.
Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location.
Additional improvements. Google Ads also announced several other improvements, including:
- A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests.
- Updating the developer documentation so that it now more clearly identifies and renames business goals for easier navigation and understanding:
- Standard Performance Max is now referred to as Performance Max for online sales or lead generation.
- Performance Max for Retail is now referred to as Performance Max for online sales with a product feed.
Deep dive. Read Google’s announcement in full for more information.
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Nicola Agius was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.