intelligence-reports 
Martech
JANUARY 8, 2025
Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. However, reports often take significant time and effort to create, only for the data to be questioned or ignored.
Trade Press Services Newsletter
DECEMBER 5, 2024
Report Released in October, the Content Marketing Institute’s 15 th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 is a treasure trove of data-driven insights for B2B marketers. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year.
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Marketing Insider Group
SEPTEMBER 16, 2024
The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. Humans bring unparalleled creativity, emotional intelligence, and nuanced understanding to content, crafting stories and messages that deeply resonate with audiences.
Sprout Social
SEPTEMBER 12, 2024
In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, use AI for scheduling posts and creating performance analysis reports.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Marketing Insider Group
AUGUST 26, 2024
Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.
Martech
DECEMBER 5, 2024
Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider.
Advertiser: ZoomInfo
This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: ZoomInfo
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.
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