Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Webinars/live streams: Host events discussing your content topics to generate buzz and showcase expertise. And address various stages of the marketing funnel.

Marketing Strategy

Trade Press Services Newsletter

APRIL 3, 2025

A brief description of each resource is accompanied by an image and type classification (template, blog, webinar, etc.) Remove any fluff or unnecessary words. Hubspots resources page is an excellent example of microcontent. to guide users to the information they seek. Experiment and Analyze.

Whitepaper

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. Here’s what you can expect to take away from this webinar: 1.

Branding

Martech

AUGUST 14, 2024

Have team members attend industry conferences, webinars and workshops that will improve their skills. Leverage free training resources vendors provide, such as webinars and online documentation. If it’s at all possible, budget for professional development. This will pay for itself via a more skilled, efficient and productive team.

Customer Acquisition

Welcome Software

FEBRUARY 25, 2025

Check out the full webinar recording and watch our experts break it down step by step. You need one source of truth (because data arguments are so 2023) And for all the data model enthusiasts out there, we believe in "bring your own data model." Your setup, your rules. We adapt to you, not the other way around. Want to see all this in action?

Analytics

Martech

JANUARY 21, 2025

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. What is content atomization?

Whitepaper

Martech

JANUARY 14, 2025

Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Delivering personalized experiences at scale with AI. Lessons from the past peak season to inform your 2025 plans. Save your spot here!

Retail

Martech

JULY 11, 2024

Are they looking at webinar invites, new case studies, reading the newsletter, etc.? For example, did they look at your upcoming webinar invite or user conference? This creates an opportunity for the salesperson to offer an on-demand version of the webinar or maybe a free pass to next year’s event.

Marketing

Hubspot Marketing

JUNE 19, 2025

But, you need to appear on their LinkedIn feeds, inboxes, and webinar rotations. Why not make it a webinar, a keynote, or go on a podcast circuit? Let’s just take webinars as an example. That means more webinars, more content, more stuff — without knowing why or what it’s driving. That’s not a distribution strategy.

Marketing

Martech

DECEMBER 23, 2024

Webinars and expert panels Why. Live or recorded webinars featuring industry experts can provide valuable insights and foster engagement. A webinar on emerging financial technologies or regulatory updates. A case study detailing how your financial services helped a client reduce costs or improve efficiency.

Whitepaper

Martech

OCTOBER 25, 2024

Webinar invitations Stop manually sending invites and reminders for every webinar. Let’s look at 10 practical ways to expand your email strategy using email sequences. As you read through, consider which ones fit your needs and how to put them to work for your team.

Education

Martech

OCTOBER 22, 2024

Event participation If a lead registers for webinars or attends live events, these high-intent signals should significantly impact their score. downloading specific content or attending webinars) suggests they’re facing common challenges solved by your product, their score should reflect this.

Communications

Hubspot Marketing

JULY 12, 2024

Events can mean many things, from in-person conferences to live webinars or even on-demand virtual classes. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Formula: (# of posts/comments)/(Total # of members) Example: (120 posts and comments)/(50 members) = 2.4

Management

Customers.ai

DECEMBER 17, 2024

Free Webinar: Watch Now The Problem: Why Overcomplicated Email & SMS Flows Dont Work Too Many Steps, Too Few Results The more complicated your workflows are, the less they actually work. The answer certainly isnt do more. Its about doing what works. Lets break down what that looks like. No chaos, no confusion, just results.

Outbound Marketing

Trade Press Services Newsletter

AUGUST 1, 2024

Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource.

Whitepaper

Backlinko

DECEMBER 6, 2024

Depending on your marketing efforts, you could aim to: Achieve a 15% click-through rate on email campaigns Increase the average time spent on the product page by 25% Gain 300 webinar sign-ups in the upcoming quarter BoFu is where prospects turn into customers. Ask for their email when they register. Theyre ready to move to MoFu content.

Customer Journey

Martech

NOVEMBER 6, 2024

Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

CRM

Buffer Marketing

OCTOBER 17, 2024

Webinars : Capture quotes and advice from your internal subject matter experts. Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Don’t forget to take notes.

Whitepaper

Martech

JULY 24, 2025

Many B2B brands default to using webinar screenshots or static slides. While that might make sense for a live webinar, it doesn’t work for an audience browsing YouTube between meetings. They also design videos for YouTube, not just as extensions of webinars or gated content. Consider: Human faces with visible emotion.

SEO

Martech

JULY 16, 2024

Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence. In this webinar, you’ll learn: Why data standards are the key to unlocking actionable insights.

Transform

Search Engine Journal

JUNE 19, 2025

Find out how to use paid search and social ads for events like conferences and webinars. Explore strategies for successful event promotion. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion

Marketing Insider Group

AUGUST 14, 2024

Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Analytics

The Marketing Operations Leader

JANUARY 2, 2025

Example: Amy, a 3-year marketing ops specialist, documented her company’s entire webinar program process, cutting down planning and execution time by 20%. She became the go-to person for webinar programs and virtual events. Understand how marketing operations fit into the broader go-to-market (GTM) strategy.

Non-Profit

Litmus

SEPTEMBER 25, 2024

Think: quizzes, polls, webinars, and newsletters tailored to their interests. Quick tip: Consider interactive content—everyone loves a quiz that feels personalized to their needs or a webinar that answers their burning questions. Events and webinars: Deepen relationships and build trust through direct interaction.

Management

Hubspot Marketing

JUNE 2, 2025

Thats why we showed up across formats: LinkedIn posts and blog articles for readers Podcasts for audio-first folks Webinars and short videos for visual learners This approach had two benefits: We reached more people by diversifying formats. Webinar registrations jumped from 500 to over 2,500. Some prefer listening. Some need to see it.

Branding

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Whitepaper

Martech

NOVEMBER 19, 2024

This is great for tasks like following up with LinkedIn connections after a webinar. Automate LinkedIn connections with PhantomBuster If your team is running large outreach campaigns, like post-webinar follow-ups, PhantomBuster can automate LinkedIn connection requests at scale. Reps get direct access to profiles right in HubSpot.

CRM

Martech

JULY 24, 2024

Wouldn’t it be nice if we could upload webinar registrations automatically to SharpSpring? In this case, we’re going to get Zapier to create a contact in our CRM (SharpSpring) whenever anyone registers for a webinar on the WebinarGeek platform. One example is WebinarGeek. Uploading CSV files manually is tedious.

CRM

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. Set up a program that rewards them for driving email signups, whether through commissions, perks, or exclusive partnerships. Their credibility helps bring in high-quality leads.

CRM

Martech

SEPTEMBER 11, 2024

Webinars were hit or miss. Create a quarterly webinar on a finding and use the attendees to build your survey list for next year’s report. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. The same thing can be done with events.

eBook