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Disappearing content is more memorable

People pay more attention to content they can only see once (e.g. Instagram Stories). They were 10.2% likely to watch it for longer and liked it more.

Author

Thomas McKinlay
June 13, 2023

Topics: Social Media | Ads | Website/App | Messaging & Copy
For: B2C, B2B Friendly
Research date: September 2022

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