Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 114

B2C Automobile Real Estate Finance 114

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C and B2B brands balance creating content in-house with relying on outside agencies. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.

B2C 103

B2C Video Marketing Market Trends Thought Leadership 103

Search Engine Journal

MARCH 2, 2023

The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal. In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.

B2C 110

B2C Content Marketing Marketing Marketers 110

Content Marketing Institute

SEPTEMBER 30, 2021

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too.

B2C 112

B2C Content Marketing Marketing Marketers 112

Content Marketing Institute

SEPTEMBER 28, 2021

Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute. We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.

B2C 134

B2C Content Marketing Marketing Marketers 134

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

B2C 140

B2C Content Marketing Marketing Marketers 140

Quikly

MAY 24, 2022

Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing. Standing out in a crowded market often means making creative choices that are outside traditional practices.

B2C 95

B2C Branding Marketing Marketers 95

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

B2C 79

B2C Customer loyalty Email Marketing Place 79

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

B2C 99

B2C Content Marketing Marketing Marketers 99

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.

B2C 130

B2C Gen Z Branding Place 130

Content Marketing Institute

JANUARY 26, 2022

So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Events of recent years prompted an increase in content marketing’s importance to businesses. Continue reading →

B2C 86

B2C Marketing Marketers Content Marketing 86

Search Engine Journal

FEBRUARY 8, 2022

The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal. A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. .

B2C 95

B2C Content Marketing Marketing Marketers 95

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 144

B2C Advertising Advertisers Marketing 144

Quikly

MAY 31, 2022

Scarcity works exceptionally well in B2C marketing.

B2C 94

B2C Marketing Marketers 94

Martech

MARCH 28, 2023

Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. The post Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote appeared first on MarTech. Changes are underway as Google now plans to phase out third-party cookies from Chrome in 2024.

B2C 76

B2C Communications Customer Journey Customer 76

Quikly

APRIL 26, 2022

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

B2C 119

B2C Marketing Marketers 119

Sprout Social

FEBRUARY 27, 2020

It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. What you can learn.

B2C 78

B2C User-Generated Fashion Product 78

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Real Estate Marketing Marketers 126

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? While the B2B sales […].

B2C 98

B2C Branding Customer Marketing 98

Quikly

JULY 11, 2022

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

Promotion 95

Promotion B2C Marketing Marketers 95

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 108

B2C Marketing Marketers Entertainment 108

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 90

B2C Content Marketing Education Customer loyalty 90

Content Marketing Institute

AUGUST 21, 2019

Now you can know him as a 2019 B2C Content Marketer of the Year finalist. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute. And no, it’s not for Deadpool.

B2C 91

B2C Content Marketing Marketing Marketers 91

Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute. Feel free to bookmark this page for one-stop inspiration in 2020.

B2C 72

B2C Content Marketing Marketing Marketers 72

Quikly

AUGUST 19, 2022

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

B2C 105

B2C Marketing Marketers Branding 105

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 110

B2C Content Marketing Marketing Marketers 110

Quikly

OCTOBER 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

B2C 104

B2C Marketing Marketers 104

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

B2C 84

B2C Content Marketing Marketing Marketers 84

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

B2C 87

B2C Content Marketing Marketing Marketers 87

Adobe Experience Cloud Blog

MARCH 23, 2015

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. 4) Social Networks and Mobile Dominate B2C Marketing Investments.

B2C 134

B2C Thought Leadership Marketing Marketers 134

Quikly

JUNE 3, 2022

As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.

B2C 98

B2C Branding Marketing Marketers 98

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. Engaging video content is crucial in most social media marketing campaigns today.

Content Marketing 238

Content Marketing B2C Social Media Marketing Marketing 238

Content Marketing Institute

AUGUST 29, 2019

Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute. How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy.

B2C 77

B2C Product Content Marketing Marketing 77

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform.

B2C 119

B2C Gen Z Marketing Marketers 119

Quikly

AUGUST 10, 2022

When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers?

B2C 96

B2C Marketing Marketers Product 96

Rock Content

JUNE 4, 2020

Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. The amount of time B2C buyers will spend in this stage will vary, depending on the business. Either way, B2C brands can benefit from nurturing consumers with engaging content.

B2C 75

B2C Finance Transform eBook 75

Adobe Experience Cloud Blog

MARCH 27, 2015

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.

B2C 134

B2C Customer Thought Leadership Customer Journey 134