Quikly

MAY 9, 2022

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

B2C 95

B2C Marketers Marketing 95

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C and B2B brands balance creating content in-house with relying on outside agencies. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.

B2C 104

B2C Video Marketing Market Trends Marketing 104

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 97

B2C Real Estate Automobile Marketing 97

Search Engine Journal

MARCH 2, 2023

The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal. In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.

B2C 110

B2C Content Marketing Marketing Marketers 110

Search Engine Land

JUNE 22, 2023

We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content. Our team at Eyeful Media has been actively testing the generative AI search environment.

B2C 91

B2C SEO User-Generated Search Marketers 91

Content Marketing Institute

SEPTEMBER 30, 2021

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too.

B2C 115

B2C Content Marketing Marketing Marketers 115

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

B2C 142

B2C Content Marketing Marketing Marketers 142

Quikly

MAY 24, 2022

Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing. Standing out in a crowded market often means making creative choices that are outside traditional practices.

B2C 95

B2C Branding Marketing Marketers 95

Content Marketing Institute

SEPTEMBER 28, 2021

Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute. We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.

B2C 135

B2C Content Marketing Marketing Marketers 135

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

B2C 90

B2C Customer loyalty Email Marketing Marketers 90

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

B2C 103

B2C Content Marketing Marketing Marketers 103

Content Marketing Institute

JANUARY 26, 2022

So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Events of recent years prompted an increase in content marketing’s importance to businesses. Continue reading →

B2C 83

B2C Marketers Marketing Content Marketing 83

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.

B2C 131

B2C Gen Z Branding Content Marketing 131

Search Engine Journal

FEBRUARY 8, 2022

The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal. A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. .

B2C 95

B2C Content Marketing Marketers Marketing 95

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2C 133

B2C Marketing Marketers Customer Journey 133

Quikly

MAY 31, 2022

Scarcity works exceptionally well in B2C marketing.

B2C 94

B2C Marketing Marketers 94

Martech

MARCH 28, 2023

Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. The post Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote appeared first on MarTech. Changes are underway as Google now plans to phase out third-party cookies from Chrome in 2024.

B2C 64

B2C Customer Journey Marketing Marketers 64

Quikly

APRIL 26, 2022

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

B2C 119

B2C Marketing Marketers 119

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 144

B2C Marketing Marketers Advertising 144

Litmus

JUNE 23, 2022

Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? This focus on data privacy has impacted both B2B and B2C marketing. We expect B2B organizations to handle enterprise data responsibly, just as we expect B2C companies to be responsible stewards of personal data.

B2C 68

B2C Gen Z Email Marketing Marketing 68

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

Content Marketing 89

Content Marketing B2C Marketing Marketers 89

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? While the B2B sales […].

B2C 92

B2C Branding Marketing Marketers 92

Content Marketing Institute

AUGUST 21, 2019

Now you can know him as a 2019 B2C Content Marketer of the Year finalist. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute. And no, it’s not for Deadpool.

B2C 92

B2C Content Marketing Marketing Marketers 92

Quikly

JULY 11, 2022

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

B2C 95

B2C Promotion Marketers Marketing 95

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 87

B2C Content Marketing Marketers Marketing 87

Sprout Social

FEBRUARY 27, 2020

It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. What you can learn.

B2C 70

B2C User-Generated Branding Fashion 70

Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute. Feel free to bookmark this page for one-stop inspiration in 2020.

B2C 71

B2C Content Marketing Marketing Marketers 71

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Marketers Marketing Real Estate 126

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 105

B2C Marketing Marketers Branding 105

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) In the same way B2C businesses try to instill trust via brand, B2B businesses need to build trust through meaningful customer interactions. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Customer 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). In the same way B2C businesses try to instill trust via brand, B2B businesses need to build trust through meaningful customer interactions. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Customer 40

Quikly

OCTOBER 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

B2C 104

B2C Marketing Marketers 104

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 109

B2C Content Marketing Marketing Marketers 109

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

B2C 87

B2C Content Marketing Marketing Marketers 87

Quikly

AUGUST 19, 2022

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

B2C 105

B2C Marketing Marketers Branding 105

Content Marketing Institute

AUGUST 29, 2019

Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute. How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy.

B2C 80

B2C Product Content Marketing Marketing 80

Adobe Experience Cloud Blog

MARCH 23, 2015

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. 4) Social Networks and Mobile Dominate B2C Marketing Investments.

B2C 134

B2C Marketing Marketers Thought Leadership 134