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How artificial intelligence impacts B2C marketing

Quikly

B2C MarketingAs a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

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B2C basics: Marketing vs. promotional strategies

Quikly

B2C MarketingThere’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

B2C 95
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3 ideas for leveraging scarcity in your B2C marketing

Quikly

Scarcity works exceptionally well in B2C marketing. Scarcity Marketing B2C Marketing

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7 social proof tactics for B2C brands

Quikly

Consumer Psychology B2C MarketingHere’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

B2C 96
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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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Advice from 4 B2C marketing experts

Quikly

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. B2C MarketingAnd learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

B2C 95
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Your insightful guide to using competition in B2C marketing

Quikly

Consumer Psychology B2C Marketing Consumer EngagementCompetition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 110
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3 psychologists have advice for your B2C brand this holiday season

Quikly

Holiday Marketing Consumer Psychology B2C MarketingIf there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors it’s during the holiday season.

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A B2C marketer's guide to Web cookies

Quikly

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better. Digital Marketing

B2C 105
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Simplicity in B2C marketing: A guide to easy consumer experiences

Quikly

In the world of consumer decision-making, simple is best. Consumer Psychology

B2C 88
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Social proof: What word-of-mouth can mean for your B2C brand

Quikly

Consumer Psychology B2C MarketingLearning about social proof is one thing, but what about the benefits?

B2C 92
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8 Important Principles for B2C Content Marketing

Scoop.it!

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy.

B2C 89
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8 marketing psychology tactics for B2C brands

Quikly

As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.

B2C 98
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My year in B2C marketing: A collection of my favorite blogs

Quikly

B2C MarketingI’ve officially been in marketing for one year. That’s 365 days of learning about retail and quick-service restaurants, traditional marketing channels, and my personal favorite: consumer psychology principles.

B2C 90
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An introduction to website lead capture for B2C marketers

Quikly

B2C MarketingWhen it comes to understanding consumers, data is your best friend. Data can tell you what consumers are interested in, better support you in satisfying consumer needs and prevent risks. In other words, you’ll want as much consumer data as you can ethically get your hands on.

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How Users Are Managed in B2B vs. B2C Companies

Learn Hub | G2

When building an application, user management is a critical component that you cannot overlook. Guest Post Tech

B2C 98
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3 B2C brands that are modernizing mobile app marketing

Quikly

Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing. Standing out in a crowded market often means making creative choices that are outside traditional practices.

B2C 95
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How B2C Marketers Can Use a B2B Content Marketing Approach

Influence & Co

This article was originally published on Spin Sucks. Content Marketing

B2C 96
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You Must Unlearn What You Have Learned About B2C Content Marketing via @sejournal, @gregjarboe

Search Engine Journal

The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal. In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.

B2C 105
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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. For most B2C marketers, the power of influencers is clear.

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TikTok Trends B2B and B2C Marketers Should Watch in 2022

Hubspot Marketing

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in.

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2020 B2C Content Marketer of Year Finalists Empower Audiences

Content Marketing Institute

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

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How Sales Automation Can Increase Your B2C Revenue

Zumvu

What do you think is one of the most amazing digital marketing inventions by man

B2C 98
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14 Niche Marketplaces to List Your B2C Services

Neil Patel

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces?

B2C 140
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3 B2C brand partnerships making waves in the marketplace

Quikly

B2C MarketingThere’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.

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B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

Content Marketing Institute

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows.

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7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs

Content Marketing Institute

Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.

B2C 125
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Every Vote Counts! Pick Your Favorite For Best Email Design B2B and B2C

Litmus

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories.

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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans.

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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. There are many ways to distinguish B2B from B2C.

B2C 102
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How’d You Make That Flipping Awesome B2C Content for AARP?

Content Marketing Institute

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? AARP targets a huge audience – people in the United States over 50.

B2C 103
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The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.

B2C 121
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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. B2C Trends and Tactics.

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B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Content Marketing Institute

So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Events of recent years prompted an increase in content marketing’s importance to businesses.

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C and B2B brands balance creating content in-house with relying on outside agencies. B2C brands tend to spend more on video.

B2C 96
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How healthcare marketers can overcome medical misinformation in the digital age

Contently B2C

B2C StorytellingDuring a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique?

Health 122
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Look Inside the Idea Garage for 8 Fresh B2C Examples

Content Marketing Institute

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. Another interesting finding: B2C content marketers are focusing on their customers.

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The Differences in B2C amp;amp; B2B Marketing and How You Can Succeed at Both

Zumvu

Both B2B and B2C industry models have experienced exponential digital growth

B2C 52
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3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns.

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The state of inflation (with podcast)

Quikly

B2C Marketing

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Content Marketing Priorities for B2B & B2C in 2022 via @sejournal, @brockcooper1

Search Engine Journal

The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal. A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. .

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