• Ariyh
  • Posts
  • No, .99 prices don’t hurt quality perceptions

No, .99 prices don’t hurt quality perceptions

Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)

Author

Thomas McKinlay
December 12, 2023

Topics: Pricing | Promotions
For: B2C
Research date: April 2023 
Universities: Leuphana University of Lüneburg & Saarland University

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events