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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. If you have existing customers, send short surveys to them by email. One week, you write blog posts. How serious is it?

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Create and Manage Customer Journeys with HubSpot Journey Automation

Aspiration Marketing

Think about the last truly exceptional customer experience you had. In today's competitive landscape, creating these seamless journeys for your own customers is crucial. What made it stand out? Chances are, it wasn't just one positive interaction, but a series of well-connected and helpful engagements that anticipated your needs.

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How to Sell During a Trade War

SMEI

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

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6 customer retention strategies that keep the revenue flowing

Welcome Software

Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Why most customer retention strategies fail Most companies approach customer retention in fundamentally flawed ways that guarantee mediocre results. Three months later, retention hasn't budged.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Buying signals extend well beyond intent.

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Amplitude acquires Kraftul to improve customer feedback analysis

Martech

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences.

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The fatal flaw killing your customer data initiatives

Martech

Marketers have spent the last decade chasing better customer data. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. .” More recently, I have considered framing customer data as part of the problem.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. Turn your go-to-market motions around with intent data! 📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Register today to save your seat! 📆 September 19th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making.

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Data-Driven Marketing 101

Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.