Martech

JULY 2, 2025

This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys. We’re all familiar with customer satisfaction surveys. If your team finds the cost of a full-featured customer survey and analysis platform too steep for its budget, you could even build a DIY solution.

Customer 69

Customer CRM User-Generated Marketing Automation Platform 69

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Increasing loyalty by just 5% can improve lifetime profits per customer by up to 86%.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Martech

JUNE 19, 2025

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile. Where to find it: CRM systems (e.g.,

CRM 86

CRM User-Generated Analytics Customer Acquisition 86

Martech

JUNE 17, 2025

Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth. The post Turn real-time data into smarter customer journeys appeared first on MarTech. Don’t miss it— save your seat now.

Customer Journey 63

Customer Journey Customer Whitepaper Branding 63

Martech

JUNE 18, 2025

But agentic AI is already driving deeper transformation—especially in customer experience. From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount. Get your copy here.

Transform 74

Transform Digital Marketing Customer Marketing 74

Neil Patel

JUNE 27, 2025

Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Defines your brand’s identity: Outline clearly what your brand stands for and how you want it to be perceived by your customers so your team can easily convey that identity.

Branding 96

Branding Gen Z Millennials Promotion 96

Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? Increasing your company’s brand loyalty by just 5% can grow lifetime profits per customer by 86%, making this strategy crucial for your bottom line. What’s the Difference Between Brand Loyalty and Customer Loyalty?

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Aspiration Marketing

JUNE 26, 2025

A thoughtfully crafted page, built with sound web design principles and a focus on user experience, can be the difference between a missed opportunity and a new customer relationship.

Transform 205

Transform User-Generated Customer Marketing 205

Hubspot Marketing

JUNE 19, 2025

I think the biggest mistake I see is having too many ideal customer personas. But here’s the thing: You can’t have seven “ideal” customers. The 5 Most Common Content Marketing Mistakes I See I’ve done a lot of these audits, and there are a few mistakes that come up over and over again, regardless of company size or industry.

Marketing 102

Marketing Marketers CMO Entertainment 102

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. That’s when customers are more likely to provide honest, accurate input.

User-Generated 113

User-Generated Transform Customer Journey Communications 113

Hubspot Marketing

JUNE 30, 2025

We didn't buy billboards across San Francisco, but we did buy one billboard outside a key customer's office for $1,200. At Drift, we sent handwritten notes and shirts to new customers. I find a plain-text newsletter with real insights much more engaging than a beautifully designed send with custom graphics. It’s a mindset.

CMO 112

CMO PR Marketing Marketers 112

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. Just keep a human on quality control. I never started from scratch.

Copywriting 118

Copywriting Thought Leadership Marketing Marketers 118

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 94

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 94

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills.

Management 111

Management Inbound Marketing Marketing Marketers 111

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This metric helps in evaluating the effectiveness of marketing strategies in a changing environment.

Customer Journey 66

Customer Journey SEO Promotion Branding 66

Martech

JULY 11, 2025

Custom : Created by users to add business-specific context. You can always go back and edit or delete custom annotations later. They won’t appear in Explorations or Looker Studio dashboards, which limits their use in more custom visualizations. Currently, they do not appear on the Explorations or Looker Studio dashboards.

Analytics 60

Analytics PR Transform User-Generated 60

Buffer Marketing

JULY 10, 2025

You can also simply use trending audios on Instagram and customize the text overlay to fit your post. But monitoring your analytics just scratches the surface when it comes to customer research. Also, conduct thorough customer research to solve your Instagram target audience’s pain points using your posts.

User-Generated 93

User-Generated Marketing Marketers Analytics 93

Martech

JULY 1, 2025

”), but even the most serious business can use interesting innovations to keep customers engaged. Think of it this way: If your competitor’s emails allow customers to add to their carts directly from their inboxes, where does that leave you? Dropdown menus Need a quick answer from your customers? But a video?

eCommerce 118

eCommerce Entertainment Email Marketing Product 118

Neil Patel

JULY 11, 2025

When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer. It’s a clear, focused snapshot of your ideal customer, including their goals, frustrations, habits, and motivations. That’s where a strong user persona comes in. What problems are they trying to solve?

CRM 60

CRM Whitepaper Analytics Education 60

Aspiration Marketing

JULY 1, 2025

Failing to effectively capture and organize potential customer information can lead to significant missed opportunities for any growing business. Do you ever wonder where your website visitors disappear after browsing? Or perhaps the valuable details they provide seem to vanish into thin air?

Management 234

Management Customer 234

Hubspot Marketing

JULY 10, 2025

Unlike the free version, Starter includes email and in-app chat support plus Messaging Insights for tracking customer interactions. While Starter offers simple automation, Professional includes complex workflow builders, lead scoring, dynamic personalization, and custom reporting capabilities.

Price 73

Price Marketing Automation Platform CRM Customer Journey 73

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Strengthen Customer Relationships Through Genuine Engagement Social media’s true power lies in conversation, not just broadcasting content.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

JULY 16, 2025

Effective stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Internal and process-oriented — but not isolated Although maestros are primarily internally and process-focused, their work has broader impact.

Health 63

Health Management Product Customer 63

SocialPilot

JULY 7, 2025

And soon, you’ll be able to create custom feeds too. Facebook’s Affiliate Marketing Boost Facebook is making affiliate marketing easier with custom links, promo codes, and built-in tracking. Perfect for customer service, product questions, or closing that sale. This will finally enhance your control on how your feed looks.

Thought Leadership 67

Thought Leadership Marketing Marketers User-Generated 67

Hubspot Marketing

JULY 8, 2025

That phrase gave our customers language to explain why we mattered. What’s changing for your customer? HubSpot did it with “inbound marketing,” and Gainsight did it with “customer success.” Other times, it was a new report, a customer story, or a podcast series. They wanted to get answers in real time.

CMO 92

CMO PR Inbound Marketing Finance 92

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Martech

JULY 9, 2025

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. One reason is that some view customer feedback purely as a data point to drive internal performance. This makes sense.

Customer 63

Customer Branding 63

Neil Patel

JUNE 19, 2025

It’s another sign that we’ll have to stop thinking in keywords and start thinking in all the ways that our customers communicate and search. Instead, they’ll be able to pull out their phone, record what they’re looking at, and ask the AI simple questions like “how do I do this?” or “what is this?”

User-Generated 68

User-Generated eCommerce Marketing Marketers 68

Duct Tape Marketing

JULY 2, 2025

So really everything I've ever done with AI, and this is hundreds of experiments, half by day on Saturday was building a custom GPT and testing it. I want to see the, the feedback and the performance of everything in the data. But everything that I've done is really just been about trying to improve quality.

Analytics 73

Analytics Digital Marketing Transform Marketing 73

SocialPilot

JUNE 19, 2025

The company frequently shares clean, minimal visuals, ranging from motivational quotes to product shots and customer reviews, paired with short captions and subtle branding. These posts often reinforce Glossier’s skincare-first message while maintaining aesthetically pleasing and mobile-friendly content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59