Customer Related Topics 
Aspiration Marketing
JULY 17, 2024
This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers. But what if there was a way to connect with potential customers on a deeper level, build trust, and establish yourself as an industry authority – all while they're doing the dishes or commuting to work?
Aspiration Marketing
JULY 24, 2024
By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way.
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Aspiration Marketing
JUNE 25, 2024
Have you ever gotten that sinking feeling when a customer cancels their service? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in. It happens to the best of us.
SmartBrief - Marketing
JULY 25, 2024
One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.
Aspiration Marketing
JANUARY 30, 2024
Well, prepare to meet your secret weapon: custom properties. Are you feeling frustrated by the limitations of default HubSpot data? Are you yearning for deeper insights and more targeted interactions with your audience?
Advertiser: ZoomInfo
Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. Turn your go-to-market motions around with intent data! 📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.
Advertiser: ZoomInfo
You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Expert insights. Personalized for you.
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