Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them.
Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean better—when it’s done right.
Why It Matters
For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens.
Whether optimizing campaigns or advocating for budget, the report provides critical data to support smarter decisions. Download the Global Benchmark Report here.
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