Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Understood?

Customer 105

Customer CMO User-Generated Advertising 105

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

Branding 102

Branding Whitepaper eBook Communications 102

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. A powerful content management system. Terms of the deal were not disclosed.

Retail 108

Retail Customer Journey Management Customer 108

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

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User-Generated Advertising Advertisers Digital Marketing 110

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

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Product Transform User-Generated Management 113

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

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CMO Marketing Marketers Analytics 132

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these insights can bring in more leads.

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Customer Analytics CRM Product 114

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 114

Transform Content Marketing Marketing Marketers 114

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

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Transform Manufacturing Fashion Promotion 126

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. But teams had to make a choice. Over time, this led to a whole series of martech innovations. Register free.

Marketing Automation Platform 120

Marketing Automation Platform CRM Transform User-Generated 120

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. Register for The MarTech Conference here.

Marketing Automation Platform 120

Marketing Automation Platform Analytics Marketing Marketers 120

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams.

Branding 104

Branding Communications CRM Management 104

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. To build cross-functional teams, determine the data you need for an exceptional, personalized customer experience.

Customer 84

Customer User-Generated Analytics Place 84

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. It employs specialized teams to handle regulated markets such as financial services.

Customer 114

Customer B2C Transform Retail 114

Martech

JANUARY 19, 2024

Your involvement in choosing the CRM system’s data processing approach may be limited, but it significantly affects your work. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 113

CRM eCommerce Communications Influencer Marketing 113

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Plus, she’s a MarTech contributor. Q: You did a B.A.

Finance 102

Finance New Technology CMO Analytics 102

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

User-Generated 102

User-Generated Management Customer Promotion 102

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails.

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Millennials Marketing Marketers Marketing Automation Platform 121

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

Transform 110

Transform Customer Acquisition User-Generated Advertising 110

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Lead generation for B2B has undergone quite a transformation.

Transform 125

Transform Communications CRM Marketing Strategy 125

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

Food 120

Food User-Generated Marketing Strategy Product 120

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Q: What work did you do when you started at GE?

eCommerce 107

eCommerce CMO Law Traditional Marketing 107

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Everything else has changed dramatically (the not-so-good news). Available resources. Integrations.

Price 123

Price User-Generated Education eBook 123

Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. The digital assets move to other platforms like the content management system (CMS), a system that prints assets, or a project management system. Image: Salt Flats.

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Management Communications Analytics Place 113

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Personalization and dynamic content.

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User-Generated Email Marketing B2C Marketing 130

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Here are three questions to think about related to DAM processes.

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Management Communications Analytics Content Marketing 117

Martech

MARCH 5, 2024

We are working on this now.” Meta issued a statement, confirming major disruptions to ads creation and management, sharing and content management, and inboxes. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Get MarTech! Shortly before 11 a.m. As of 1:10 p.m.

Management 110

Management Social Media Marketing Advertising Advertisers 110

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. Can you also sustain those changes?

Transform 130

Transform User-Generated CMO New Technology 130

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. There are certainly benefits to martech Don’t get me wrong.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Martech

MARCH 1, 2024

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We

Customer 109

Customer eCommerce Analytics Retail 109

Martech

MARCH 13, 2024

AI will profoundly impact the workplace and the roles of people working on creative. I am pushing everyone on my team to explore AI’s potential aggressively. Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work.

Transform 121

Transform Copywriting Market Trends Analytics 121

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Transform 115

Transform Branding Management Education 115

Martech

NOVEMBER 14, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me!

Management 112

Management CMO CRM Marketing 112

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 109

Transform eCommerce Retail Marketing Automation Platform 109

Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Readers and the professional journalists working at those organizations felt betrayed. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from MarTech.

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Law Promotion Marketing Marketers 104