Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Platform 125

Marketing Automation Platform Customer Journey Marketing Marketers 125

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Price 94

Price Market Segmentation SEO Market Research 94

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Law 113

Law Personalized Marketing Branding Marketing Strategy 113

Jeff Bullas

MARCH 1, 2023

AI tools have the power to create significant economic value According to a recent report by PWC , AI is projected to contribute $15.7 Their claim: “ Award-winning artificial intelligence solution gives document-intensive industries the best of all worlds, enabling data-driven decision-making, with unparalleled speed, at enterprise scale ”.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Of course, this is just the beginning and we may still see many other applications of artificial intelligence in marketing. That is a 390% increase since 2018.

User-Generated 65

User-Generated Advertising Advertisers Price 65

Search Engine Land

APRIL 23, 2024

A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points. But it’s not only about connecting the data.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Search Engine Land

MARCH 26, 2024

. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles and look for a new position, a week after the software giant named Mustafa Suleyman to oversee consumer artificial intelligence work and asked Parakhin to report to him,” Bloomberg reported.

Advertising 98

Advertising Advertisers Product SEO 98

Search Engine Land

SEPTEMBER 19, 2023

At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. Revolutionize conversations using AI with human-level accuracy CallRail’s Conversation Intelligence continues to increase reliability and accuracy, now delivering automated transcripts that rival human quality. “It’s

Transform 132

Transform Customer Journey Digital Marketing Advertising 132

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is intelligent automation (IA)? Let’s dig in further to see the benefits of intelligent automation.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. The first piece of data obtained is obvious: Artificial Intelligence makes us faster.

User-Generated 52

User-Generated SEO Global Marketing Product 52

Search Engine Land

FEBRUARY 22, 2024

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Google is reportedly paying Reddit $60 million per year to train its artificial intelligence models (e.g., Why we care. Reddit is even outranking original sources of content in some instances. ” Making them pay.

SEO 122

SEO 122

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. On the plus side, 40% said they have “a clear plan and are executing it well.”

Transform 99

Transform Shipping User-Generated CRM 99

Rock Content

APRIL 22, 2024

HubSpot, Litmus, Rock Content, and Search Engine Journal developed the State of Marketing Report 2024 , which analyzes data, trends, and insights about the world of marketing in 2024 and provides extensive information about the use of AI technology in marketing. But how are marketers using it daily? The result can be around 2.5

User-Generated 52

User-Generated Marketing Marketers Branding 52

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. GenAI users report saving an average of 11.4 Early adopters are able to meet content demands 1.5x

Digital Marketing 113

Digital Marketing Content Marketing User-Generated Marketing 113

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Rock Content

SEPTEMBER 27, 2023

Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you how to use AI to make your personas more precise using the AI Persona Builder. This is a tool that leverages artificial intelligence to create personas in minutes. Join me on this journey. Follow me.

Digital Marketing 104

Digital Marketing SEO Analytics Marketing Strategy 104

Hubspot Marketing

SEPTEMBER 18, 2023

You're also probably tired of being bogged down with manually collecting and reporting data. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting.

User-Generated 90

User-Generated CRM Analytics Management 90

Search Engine Land

JANUARY 2, 2024

In the past year, the cost of ads on the Microsoft-owned platform has surged by as much as 30% in some cases, reports the Financial Times. Advertisers are reporting as much as 20% ROI, indicating that for every $100 spent, they are generating profits of $120. year-on-year in 2023 to almost $4 billion, according to Insider Intelligence.

Price 128

Price Advertising Advertisers Digital Marketing 128

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence. Not anymore.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. What is social media intelligence? Benefits of social media intelligence Think of social data intelligence as a superpower!

Analytics 102

Analytics Social Media Marketing Law Product 102

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

JANUARY 29, 2024

Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Nevertheless, 10 companies, mostly small, have entered the space since 2019. billion, up from $2.3

Customer 112

Customer Branding 112

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. Automating Content Creation: Streamlining Your Workflow with AI Artificial intelligence needs to be part of your thought process as you focus on your content marketing strategy.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

JANUARY 31, 2024

Notably, artificial intelligence companies attracted most funding this quarter, securing $156 million (22% of the total funding). CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. billion in 2021 to $28.4 billion in 2023.

New Technology 101

New Technology Product Marketing Marketers 101

Search Engine Land

SEPTEMBER 21, 2023

He said: “We have invested heavily in developing and improving our artificial intelligence capabilities, which enables us to better understand the context and intent of links, as well as the trustworthiness and authority of their sources. Bing backlinks report.

SEO 131

SEO 131

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

Place 117

Place Branding Search Marketers Marketing 117

Search Engine Land

OCTOBER 31, 2023

That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S. The report (PDF) has been submitted along with commentary (PDF) for the U.S. Copyright Office’s Artificial Intelligence Study. AI companies (e.g., and Canada. Why we care.

Law 114

Law Branding SEO 114

Martech

MAY 3, 2023

Is the reporting actionable? How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. How robust and flexible are your reporting options?

SEO 110

SEO CRM Search Marketers Price 110

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring forms the backbone of competitive intelligence. Step 4: Plot the timelines for reporting Finally, establish a reporting schedule for your competitive monitoring efforts.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Marketing Automation Platform 113

Marketing Automation Platform User-Generated eCommerce Analytics 113

Search Engine Land

NOVEMBER 15, 2022

The 68-page report includes profiles of leading SEO tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. This report is sponsored by alps.ai, a wholly owned subsidiary of iQuanti. Complete the form below to get your copy. Can’t see the form? Click here.

SEO 93

SEO Price Management Product 93

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

JUNE 15, 2023

SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles. This free 76-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

SEO 97

SEO Price Analytics Digital Marketing 97

Search Engine Land

OCTOBER 25, 2022

This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers. This report is sponsored by Salesforce and Cordial. Complete the form below to get your copy. Can’t see the form? Click here.

Email Marketing 95

Email Marketing Marketing Marketers Customer 95