Chief Martec

MARCH 22, 2022

“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” ” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about.

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Martech

NOVEMBER 21, 2023

Then, throw out the org chart. Remember to emphasize that removing sacred cows isn’t about blaming the past but righting the present and preparing for the future. Encourage everyone to voice their concerns and doubts about the effectiveness of certain initiatives. Start by initiating a conversation within your direct team.

Key Performance Indicator 113

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Martech

MARCH 20, 2023

Dig deeper: AI is used in marketing by two thirds of B2B orgs, Forrester finds 2: Be brief. One of the great things about ChatGPT is that it understands normal language. While you can use everyday language, knowing what it uses gets you thinking about what ChatGPT responds to. Get MarTech! Do not say please or thank you.

CRM 98

CRM Management Customer Marketing 98

Martech

JUNE 8, 2023

In the wave of new generative AI products and features for martech applications unleashed since OpenAI’s launch of ChatGPT, it’s easy to forget the history of chatbots in customer service. Take our brief 2023 MarTech Replacement Survey Generative web content. Get MarTech! Are you getting the most from your stack? Data payload.

Customer 110

Customer Customer Journey CRM Communications 110

Martech

MARCH 24, 2022

The Surveys tool aims at helping orgs gain actionable insights from customers through targeted personalized messaging. Or, it can use triggers like NPS scores to immediately bring about new actions or engagements with customers. The post Intercom introduces new customer service and insights products appeared first on MarTech.

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Chief Martec

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. But first, I want to emphasize that I’m not just talking about software platform ecosystems. Many partnership teams report into sales or marketing or the broader revenue org.

Customer Acquisition 80

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Martech

NOVEMBER 1, 2021

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. He’s talking about search engines and search engine optimization. Thus, the connection to revenue becomes really clear.”.

Education 129

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Martech

NOVEMBER 17, 2022

“You have to be able to work with third-party providers or make sure that you have a robust first-party internal identity resolution strategy to be able to confidently resolve and standardize your zero- and first-party data,” said Kelly Leger, managing director for Deloitte Digital at The MarTech Conference. Get MarTech! In your inbox.

Law 107

Law Advertising Advertisers Customer 107

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

User-Generated 119

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Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. The post G2 adds high profile new ABM integrations appeared first on MarTech. Why we care. Learn more here.

Place 108

Place Branding Customer Marketing 108

Martech

OCTOBER 5, 2021

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. More from the MarTech Conference >> Making the case for funds. Competition can also come from within the org. Read next: Real Story on MarTech: The new stack. 5 ways to improve on-site search. Impacting CLV.

Transform 107

Transform Manufacturing Marketing Marketers 107

Martech

JULY 20, 2021

“Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. These roles come from software development, but they also can be useful in martech. “A

Marketing 110

Marketing Marketers CRM Analytics 110

Martech

JULY 29, 2021

And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference. Identify the purpose for a refresh.

Transform 110

Transform CMO Traditional Marketing Communications 110

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. ’ Maybe your bloated martech stack is already convoluted and some of your colleagues are resistant to learning yet another platform.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. ’ Maybe your bloated martech stack is already convoluted and some of your colleagues are resistant to learning yet another platform.

Management 40

Management Transform CMO Communications 40

Martech

MARCH 2, 2022

Benioff made clear that his optimism about digital transformation is tempered by world events, including the Russian invasion of Ukraine and the ongoing pandemic. About a year ago, when vaccines were rolling out in the U.S., The post Salesforce talks about remote working and events in its earnings call appeared first on MarTech.

Transform 104

Transform B2C CRM Market Trends 104

Chief Martec

JUNE 4, 2023

If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a true masterclass in the subject playing out in front of us. Sharks, in comparison, kill about 10. In my opinion, generative AI will be all about the ecosystems.

User-Generated 114

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Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Learn more here.

Transform 109

Transform Marketing Marketers Analytics 109

Martech

SEPTEMBER 27, 2021

The anticipated interconnectedness of marketing, sales and services in the CX space would also call for an effective data strategy that allows customer data to be moved fluidly within the org. More from the MarTech Conference >> CDP activation. “We Value data privacy to build customer trust. Snapshot: Customer Data Platforms.

Transform 115

Transform CRM Analytics Customer 115

Chief Martec

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that.

Shipping 68

Shipping User-Generated CRM Customer 68

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). How Does Customer Success Marketing Fit Into Your Org? .

Customer 134

Customer Transform Thought Leadership Health 134

Martech

JULY 14, 2022

“Some of you are trying to sell to giant multinationals that have hundreds of thousands of people and billions of dollars of revenue, and some of you are small and are selling to smaller companies,” Canare said, speaking at The MarTech Conference earlier this year (scroll down to watch the session). You have to sell to them differently.

eCommerce 122

eCommerce Health CRM Product 122

Adobe Experience Cloud Blog

MAY 10, 2017

This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. That’s the extent of the value that this coverage will bring to your org. You’re done, right? Memorialize It. Share your experience in the comments below.

Thought Leadership 133

Thought Leadership Marketing Marketers Price 133

Martech

DECEMBER 29, 2021

2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. The post 2022 Predictions: Data strategy and privacy appeared first on MarTech.

Retail 123

Retail Shoppers Affiliate Marketing Analytics 123

Martech

OCTOBER 14, 2021

Problems with orchestrating processes across multiple tools aren’t limited to lead management, either: If you work in RevOps, you’ve certainly earned some battle scars when trying to make the litany of software tools across your go-to-market org play nice. The Foundation: A lead processing pipeline workflow.

Management 114

Management Health Marketing Strategy Marketing 114

Adobe Experience Cloud Blog

JUNE 6, 2016

The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of. Here’s a recap of some of the most talked about topics and key takeaways: Marketing Automation—It’s the Heart of the Technology Ecosystem.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Martech

JANUARY 26, 2024

Enter the email strategy assessment — the perfect cross-functional exercise to evaluate the successes and weaknesses of your email program org-wide. Remember — your goal is to identify org-wide trends, opportunities, weaknesses and threats. This section is about finding out what you know and what you don’t know. In your inbox.

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Marketing Automation Platform CRM Customer Journey Email Marketing 130

On24- CMO Confessions

DECEMBER 10, 2020

You can learn more about Aaron’s career and experiences through his LinkedIn page here and his Twitter feed here. . Cheri Keith : Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Martech

MARCH 25, 2024

So what secrets do MEMOs know about how to break down silos and foster an environment of seamless cross-functional collaboration? And be intentional about creating forums for pods and individuals to sync up regularly. Dig deeper: Unifying the C-suite: A roadmap for CMO-CTO partnerships Get MarTech! Secret 1: Pods FTW!

Marketing 110

Marketing Marketers CMO Communications 110

Martech

SEPTEMBER 15, 2021

Brinker closed Day 1 of MarTech with a keynote addressing this growth in software applications and the transition to digital-first operations that affects how all of us do our jobs. Download this year’s MarTech Replacement Survey (no registration needed). That’s actually growing even faster than the data in the world.”.

Transform 107

Transform New Technology Customer Management 107

Martech

JUNE 8, 2022

“The tech that will be the foundation of the metaverse – including immersive games, VR headsets, 3D meeting rooms and more – is already being used for business, regardless of the fact that there’s no ‘metaverse martech stack’ at this time,” Savage said. The post How B2B marketers can leverage the metaverse appeared first on MarTech.

B2C 135

B2C Marketing Marketers Retail 135

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Think about data sharing as the future of how you want to leverage data,” Subramanian explained. “It’s

Transform 123

Transform Customer Analytics Place 123

Martech

AUGUST 15, 2023

We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference. “We We needed to be smarter about who we’re acquiring, and acquiring them more cheaply,” said Miles. “A Register for The MarTech Conference here. Get MarTech! In your inbox.

Communications 96

Communications Customer Advertising Advertisers 96

Martech

OCTOBER 27, 2021

based Dennis Publishing, at our recent MarTech conference. More from the MarTech Conference >> Change management. “I I would say that we spend a lot of time talking at the strategic level with the whole business about what we were trying to achieve,” said Wootton. “So How to move to a first-party data marketing strategy.

Transform 117

Transform Customer User-Generated Advertising 117

Martech

OCTOBER 1, 2021

With 70 percent of the companies we surveyed having made some kind of marketing technology replacement in the last year, we asked Brearton to share some thoughts about the findings of the MarTech Replacement Survey at our recent MarTech conference. In many cases, orgs are using other anchor platforms for the time being.

CRM 117

CRM Marketing Automation Platform Marketing Marketers 117

Martech

OCTOBER 9, 2023

But what about the slight dip in orgs that are using them? appeared first on MarTech. The CDP Institute admits that the pool of respondents who are users (79) is probably too low to draw too many far-reaching conclusions this year. The post Are marketers cooling on CDPs?

CRM 117

CRM Marketing Automation Platform Marketing Marketers 117

Martech

MARCH 24, 2023

Do you need to worry about governance right away, too? People will leave the company or take on new internal commitments, and org charts will change. Always be open to questions and feedback about the documentation. Get MarTech! The post How to define your DAM governance structure appeared first on MarTech.

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User-Generated Management Communications Marketing 110