Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

Whitepaper 114

Whitepaper Digital Marketing SEO Marketing 114

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 106

Whitepaper Digital Marketing Email Marketing Marketing 106

Search Engine Land

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 99

Whitepaper Digital Marketing Marketing Marketers 99

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Take the self-diagnostic test featured in the paper to assess your organization’s adaptability. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today.

Whitepaper 99

Whitepaper CMO Branding Customer 99

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Whitepaper 98

Whitepaper Price Email Marketing Marketing Strategy 98

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.

Whitepaper 99

Whitepaper Digital Marketing SEO Marketing 99

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 116

Whitepaper Thought Leadership Advertising Advertisers 116

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 93

Whitepaper CMO 93

Trade Press Services Newsletter

JULY 6, 2023

Not surprisingly, cluttered layouts, long sentences, multiple columns and little white space perform the worst with resume reviewers. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Search Engine Land

NOVEMBER 29, 2023

white papers, infographics) in the LinkedIn feed. Website Actions can measure user behaviors by calls to action, page visits, and data without the need for additional on-site code. Document Ads upgrades. Document Ads allow advertisers to promote documents (e.g.

Whitepaper 114

Whitepaper Law Advertising Advertisers 114

Hubspot Marketing

APRIL 2, 2024

Getting your ideas down on paper or on a whiteboard can help you iterate through a design, refining it and adding detail as you go along. 12) Use white space It may be hard to believe that using whitespace is a hack, but I evaluate websites every day that could use more whitespace. Nature’s color palette never fails.

Fashion 98

Fashion Place Promotion Management 98

Rock Content

APRIL 17, 2024

studies and white papers). Strong, effective content can be presented in a variety of ways, including blog entries, social media posts, videos, white papers, infographics, and more. Write informational articles. Develop additional authoritative content (e.g., Today’s internet users are savvy and crave quality content.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Hubspot Marketing

OCTOBER 21, 2022

A white or black dress shirt Image source: Instructables Craft. To dress up as a ghostwriter, grab a white sheet and cut a hole for your head and arms. Dress in all white — add a white wig if you're ultra-committed. That color splotch will make the white space more prominent, transforming you into "whitespace.".

Fashion 145

Fashion Marketing Marketers Transform 145

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Whitepaper 94

Whitepaper Manufacturing Customer Pharmaceutical 94

Jeff Bullas

DECEMBER 22, 2022

That question is confusing people much smarter than me that work in a research lab, wear white coats and have a PhD. Getting an idea out of your mind and onto figurative paper allows you to make sense of the idea and see if it makes sense in the light of day. Because I can send it straight to my email and it is searchable.

Product 256

Product Marketing Marketers 256

Hubspot Marketing

NOVEMBER 25, 2022

When choosing colors for a color scheme, the color wheel gives you opportunities to create brighter, lighter, softer, and darker colors by mixing white, black, and gray with the original colors. You get a different tint when you add white to a color. You can also add both white and black to a color to create a tone.

User-Generated 145

User-Generated Energy Health Branding 145

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 98

Whitepaper eBook SEO Education 98

Rock Content

MARCH 1, 2024

Those pure white pages with their crisp, clean rows of print? If you’ve ever found yourself paralyzed by the tyranny of that blank, white text box, here are some tips to get your words flowing again. But, be sure to keep a pen and paper handy. Remember looking with wonder at your first reading book? Fast forward to today.

Transform 83

Transform Content Marketing Marketing Strategy Product 83

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 121

Whitepaper Content Marketing Product Marketing 121

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 75

Place Whitepaper Finance Price 75

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 100

PR Whitepaper Content Marketing User-Generated 100

Industrial Marketer

OCTOBER 26, 2021

It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper, Read more » The post 5 Things You Can Do to Prepare for Account Based Marketing appeared first on Industrial Marketer.

Whitepaper 98

Whitepaper Marketing Marketers 98

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

Whitepaper 130

Whitepaper Information Technology Retail Marketing 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Rock Content

SEPTEMBER 17, 2023

Are you skilled at expressing your thoughts on paper concisely and effectively? These include things like mileage to visit clients, supplies like pens and paper, your health insurance premiums, reference materials, and training courses. Have you always been diligent about your grammar and spelling? Are you a self-starter?

Whitepaper 83

Whitepaper eBook Health Communications 83

Scoop.it!

AUGUST 3, 2023

The blog post discusses the research and links to the direct research papers so your target audience can see the information in its entirety and from its original source. The content includes curated research papers , white papers, and blog posts from your brand.

Whitepaper 75

Whitepaper Copywriting Social Media Marketing Email Marketing 75

Martech

FEBRUARY 1, 2022

Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment. Marketing works as a system and attribution obscures interdependencies.”.

Whitepaper 97

Whitepaper Digital Marketing Marketing Marketers 97

Hubspot Marketing

JUNE 14, 2023

The company has been using its signature red and white colors since 1886. Red represents excitement, passion, and energy, while white represents purity and simplicity. Example : T-Mobile's main brand color is magenta and the accent color is white. For example, white symbolizes purity and innocence in Western cultures.

Branding 117

Branding Food Finance Fashion 117

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Whitepaper 125

Whitepaper Customer Product Branding 125

Martech

MAY 17, 2022

That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. It may be in part generational, but there’s little doubt that B2B buyers are bringing content preferences from their everyday lives into the B2B buying process.

Whitepaper 96

Whitepaper B2C Branding Transform 96

Rock Content

JANUARY 22, 2021

Blog articles, infographics, white papers, and ebooks are published consistently over a wide range of platforms and mediums. Many Rock Content customers feel that they have to write new content for every experience they make — even if the topic was recently covered in an article, blog, or white paper. Made with Ion.

Whitepaper 72

Whitepaper eBook Education Customer 72

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here.

Whitepaper 107

Whitepaper CMO Product Marketing 107

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Once you find them, ads and messaging should still be to-the-point for a business audience. If you caught them after usual business hours, you might have a solution to a problem that’s still nagging them at this late hour.

Whitepaper 111

Whitepaper Digital Marketing Advertising Advertisers 111

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95