Martech

MARCH 20, 2024

Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability. The post The 2024 guide to email deliverability appeared first on MarTech.

Digital Marketing 114

Digital Marketing Email Marketing Marketing Marketers 114

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! I am the first generative AI chatbot for search marketers.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Get MarTech!

Marketing Ethics 118

Marketing Ethics Transform Copywriting CMO 118

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Discover how to streamline your martech stack, drive real ROI and improve customer experience. Get MarTech! In your inbox.

Outbound Marketing 117

Outbound Marketing Transform Customer Journey Marketing 117

Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

User-Generated 117

User-Generated Marketing Marketers Branding 117

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! The post AI-powered martech releases and news: April 4 appeared first on MarTech. That’s not good.

User-Generated 77

User-Generated Price CRM SEO 77

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. .”

New Technology 110

New Technology Entertainment Promotion Management 110

Chief Martec

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. The post Missed our Martech for 2024 jam session? You can download a free copy here.

Marketing 98

Marketing Marketers 98

Martech

MARCH 22, 2024

Trendup AI for finding trending topics on social media. Sentiment analysis With AI able to quickly ingest vast amounts of online and proprietary campaign data, it can more easily pinpoint how people feel about a brand or topic across different websites. Get MarTech! Keywordinsights.ai for trending keywords in search.

Transform 110

Transform Content Marketing Marketing Marketers 110

Martech

NOVEMBER 8, 2023

But all the drama around this topic has been lost in the sea of artificial intelligence hype. Click here to view more MarTech webinars. Click here to view more MarTech webinars. appeared first on MarTech. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business.

Analytics 102

Analytics Management Customer Marketing 102

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Product 112

Product Real Estate Copywriting User-Generated 112

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you? Why we care.

Advertising 115

Advertising Advertisers Product Branding 115

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing Automation Platform 113

Marketing Automation Platform User-Generated eCommerce Analytics 113

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Making sense of composable CDPs: What martech buyers need to know by Craig Howard. Get MarTech! The post 2023 in review: Our 10 top articles on CDP appeared first on MarTech. Today: CDP. In your inbox.

Customer 107

Customer Branding Marketing Marketers 107

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Aircall’ s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction. Get MarTech! In your inbox.

Advertising 119

Advertising Advertisers Management Product 119

Martech

OCTOBER 23, 2023

followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. LinkedIn: Ted Schadler (4.6K followers) X/Twitter: @TedSchadler (7.9K In your inbox. Business email address Subscribe Processing.

Transform 123

Transform Pharmaceutical B2C Event Marketing 123

Martech

JANUARY 16, 2024

The spread of political misinformation will erode trust on other topics as well. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! A recent U.K.

Advertising 109

Advertising Advertisers Education Product 109

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Get MarTech! Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Product 111

Product User-Generated Customer Journey Influencer Marketing 111

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

User-Generated 102

User-Generated Product Customer Marketing 102

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? Just because they’re looking at certain topics or even certain vendors doesn’t give any real indication of the timing of their in-market activity. The post The false allure of B2B intent data appeared first on MarTech.

Market Research 116

Market Research Branding Place Customer Journey 116

Martech

SEPTEMBER 24, 2022

Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%). Get MarTech! Hot metaverse topics. Consumers were asked what topics they would be interested in related to virtual experiences or products.

Gen Z 120

Gen Z Millennials Fashion Food 120

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Get MarTech!

Branding 88

Branding User-Generated Analytics Promotion 88

Martech

JANUARY 18, 2024

Sometimes I use AI so much that it says, “I’m done talking about this topic.” Get MarTech! Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. That’s just not true.

Branding 115

Branding Customer Marketing Marketers 115

Martech

APRIL 13, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

User-Generated 102

User-Generated Advertising Advertisers Place 102

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! The post Interested in speaking at The MarTech Conference in March? appeared first on MarTech. In your inbox. Processing.

Customer Journey 132

Customer Journey Analytics Management Email Marketing 132

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Get MarTech! The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech. Year’s end is the perfect time to review all the lessons learned in the last 12 months. Today: CRM. In your inbox.

CRM 107

CRM Transform Customer Acquisition Analytics 107

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Get MarTech! The post 2023 in review: Our 10 top articles on email appeared first on MarTech. Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. In your inbox.

Copywriting 107

Copywriting Email Marketing eCommerce Customer Journey 107

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

User-Generated 112

User-Generated Marketing Marketers New Technology 112

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Martech

MARCH 4, 2024

Let’s say you have a very small collection of webpages on a narrow topic. People who are interested in that topic are good prospects for a service you provide, so you set up a campaign to email everyone who visits one of those pages. Dig deeper: 8 major email marketing mistakes and how to avoid them Get MarTech! In your inbox.

Marketing 131

Marketing Marketers Email Marketing SEO 131

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Product 112

Product Customer loyalty Advertising Advertisers 112

Martech

NOVEMBER 15, 2023

It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. For instance, AI analytics tools can identify trending topics based on customer behavior. Why is human thought leadership so valuable right now? In your inbox.

Thought Leadership 135

Thought Leadership Energy Marketing Marketers 135

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. While it has a broader media focus, the history he chronicles directly affects martech.

CMO 114

CMO B2C Energy Food 114

Martech

OCTOBER 6, 2023

“Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. Get MarTech! The post Meta launches genAI features for ads appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Social Media Marketing 139

Social Media Marketing Advertising Advertisers Place 139

Martech

SEPTEMBER 22, 2023

Note: Milton Hwang will be discussing topics related to this article along with Mike Kaput of the Marketing AI Institute and Theresa Kushner of Business Data Leadership at The MarTech Conference on September 26. Then, the operations/martech team loaded and tested creative assets and content into templates. Register free.

Marketing Automation Platform 120

Marketing Automation Platform CRM Transform User-Generated 120

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? Get MarTech! “No health check.

Health 98

Health Price Analytics Product 98